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Digital signage for: Deskless Workers - ScreenCloud

Deskless workers make up the core operations of a business, and yet they’re the hardest to reach. In fact, our report shows:

78% of deskless workers don’t have a company email

Employee engagement statistics back this up. 

That means traditional communication tools like emails, desktop apps, and even Slack miss the mark. Messages get lost. Updates go unread. And the people doing the most critical work feel disconnected.

The solution? You need a platform built for how deskless teams actually work. This guide breaks down exactly what that looks like.

Engaging deskless workers is not optional. Here’s why

Most engagement tools are built for office teams, not people on the move. That often leads to:

Messages getting missed because workers don’t check email

Apps going unused due to low adoption and login friction

Important updates never making it the deskless workforce on the shop floor

Teams feeling disconnected, even if they’re doing critical work

If you want real engagement, you need tools built for how frontline employees actually work, not just what looks good on paper.

Let’s break down what those tools need to include.

Read More: How HR Teams Use Digital Signage for Internal Communication

Must-have features in an engagement platform for deskless workers

There are many engagement platforms and tools designed to help frontline teams and field based employees feel more connected. But if you're focused on creating a truly integrated experience for your deskless staff, you need to focus on features that make sense for how they work, not just what sounds good in theory. 

In essence, the engagement platform you choose needs to do the following really well:

Reaching deskless workers starts with making information easy to find and even easier to absorb. That means accessible updates that look good on any screen (from mobile to manufacturing digital signage, since not all front line workers have access to emails. Your workers shouldn’t need extra logins or long-winded navigation either.

Instead, you need the basics: company-wide announcements, team-specific news feeds, the ability to share documents or videos; or even simple workplace safety quotes. But to make it useful day-to-day, you also need: 

Role-based targeting so updates go to the right people

A feedback loop so you’ll know what’s being read

In short, communication should be quick to publish, easy to understand, and visible to all frontline workers who need it, without creating noise.

Most deskless jobs rely on routines and repeatable tasks: opening checklists, health and safety checks, cleaning schedules, stock counts. Instead of running this through paper forms or scattered apps, the right engagement platform should bring it all into one place.

Managers should be able to update workers on tasks, push reminders, and share important productivity figures from a simple dashboard. Team members should have digital access to forms, SOPs, and workflows. It also helps to have support for PTO requests and shift swaps built in. 

All of this can be as easy as workers scanning QR codes to access forms, or signing into their employee portals. 

When something changes on the floor, you don’t have time to wait for an email like in a traditional office setting. Real-time messaging lets teams move faster, whether it’s a one-on-one chat or a quick group announcement. 

Look for platforms that support and/or integrate direct messages, broadcast channels, voice messages, and file sharing. Messaging should feel natural, not like a forced feature no one uses.

Sometimes, employee engagement often comes down to one quick glance at something like a digital bulletin board vs minutes spent navigating a new app.

Feedback is important only if people actually give it. That’s why surveys need to be fast to complete, if you're going to get any measure of worker job satisfaction. Whether you're running a weekly pulse survey, a one-off poll on uniforms, or a training quiz after onboarding, the experience has to feel lightweight and quick.

A good platform makes it easy to ask a question and get responses in real time. You’ll also want to incorporate questions that help you spot trends, compare across locations, and benchmark team sentiment over time. If you're still relying on email surveys or suggestion boxes, it’s time for something that will actually empower deskless employees.

Read More: How to Create Live Surveys on ScreenCloud.

Screens vs. traditional deskless worker platforms: What do modern teams actually need?

Most deskless engagement platforms rely on apps. And while that makes sense in a lot of scenarios, it’s not always the best fit for how frontline teams work in the real world.

Let’s say you roll out a new mobile platform. Now you have to get every employee to: 

All this with often limited training, minimal support, and on their personal devices. Even if the tool is well-designed, adoption drops fast when it feels like more work.

They don’t ask employees to log in, download anything, or hunt for information. Instead, updates appear exactly where deskless workers work: break rooms, shop floors, entryways, loading docks, or even directly on the production line. This gives them rapid access to information, same as office employees

Whether it’s a task reminder, shift update, announcement, or safety notice, it’s all right there, no extra steps required.

And here’s the other advantage: Reach. 

Not every employee checks their email. 60% of workers even admitted to ignoring emails while at work, according to Slick Text’s survey.

But everyone passes by a screen. Whether your workforce is 20 people or 2,000, screens give you full visibility with zero onboarding overhead.

In short, while app-based platforms serve a purpose, screens solve a real-world problem: getting critical information in front of people who don’t sit at a desk, without adding complexity or slowing things down. That could be on warehouse digital signage while employees work, on even on the manufacturing information displays.

If you’re serious about deskless employee engagement, don’t just rely on software people might not open. Use screens they can’t miss.

Here’s a table that puts this in perspective

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 border: none;
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td{
 border-right: 10px solid white;
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th, td{
 padding-left: 10px;
 padding-bottom: 20px;
 text-align: left;
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</head>
<body>
<table>
 <th>Feature / Experience</th>
 <th>Traditional Deskless Platforms</th>
 <th>Screens (Digital Signage)</th>
 </tr>
 <tr style="height:30px">
 <th>Requires download or log in</th>
 <td>Yes</td>
 <td>No</td>
 </tr>
 <tr style="height:30px">
 <th>Training or onboarding needed</th>
 <td>Often required</td>
 <td>Not needed</td>
 </tr>
 <tr style="height:30px">
 <th>Message visibility</th>
 <td>Depends on user opening the app</td>
 <td>Always visible in shared spaces</td>
 </tr>
 <tr style="height:30px">
 <th>Speed of content delivery</th>
 <td>Slower, often delayed by access </td>
 <td>Instant, no action needed by user</td>
 </tr>
 <tr style="height:30px">
 <th>Ease of use for frontline teams</th>
 <td>Varies </td>
 <td>Simple (just look up)
 </td>
 </tr>
 <tr style="height:30px">
 <th>Content engagement </th>
 <td>Active (open/read/respond) </td>
 <td>Passive (viewed in context) </td>
 </tr>
 <tr style="height:30px">
 <th>Works on personal devices </th>
 <td>Yes, but adoption varies </td>
 <td>Not required </td>
 </tr>
 <tr style="height:30px">
 <th>Ideal for urgent updates </th>
 <td>Heavily user dependent </td>
 <td>Perfect for fast deployment </td>
 </tr>
 <tr style="height:30px">
 <th>Setup and rollout effort </th>
 <td>High </td>
 <td>Low (especially with cloud control) </td>
 </tr>

 
 
</table>
</body>

Why ScreenCloud is perfect for deskless engagement

ScreenCloud’s features are excellent for people who don’t work behind a desk, from warehouse crews and retail staff to factory teams and hospital workers. Our world class digital signage solution requires zero worker logins, no complicated training, and content that’s always visible in the spaces your deskless workers already use.

Instant content delivery to any screen, in any location with no extra steps for your staff

Prebuilt templates for announcements, task checklists, surveys, and safety notices

Message targeting so each screen shows only what’s relevant

Integrations with your existing tools, with options for custom integrations

Need scale? ScreenCloud can power communication for a global workforce across hundreds of screens. And, you can control all of this from a single dashboard.

In short: if you're trying to improve frontline employee communications and reach deskless workers, ScreenCloud can help you do it without apps, logins, or friction. Just the right message, in the right place, at the right time.

Deskless employee engagement platforms help your business meet people where they are. And digital signage screens provide a lot of flexibility and then some. They make communication simple, engaging, and effortless.

If you're looking for a platform to engage deskless and frontline workers, and cuts through the noise, ScreenCloud gives you everything you need. Ready to see how ScreenCloud can help your frontline teams stay connected? Start a free trial or book a demo today.

Most tools don’t work for deskless teams. Discover the essential features your engagement platform needs to truly connect, inform, and empower frontline workers.

How Deskless Workers Engagement Platforms Fix the Communication Gap

Coca-Cola Consolidated is the largest bottling company in the United States, operating 11 manufacturing facilities and 60 distribution and sales centers. 

With a territory that spans 14 states and the District of Columbia, Coca-Cola Consolidated is a great example of an enterprise business who can improve efficiency and productivity using digital signage. 

ScreenCloud were chosen as the digital signage providers to Coca-Cola Consolidated across their nationwide operations.

The challenge: Connecting a huge deskless workforce

Coca-Cola Consolidated employs over 17,000 people across their multiple sites. And with the majority of these workers having no access to a company device, ensuring ease of communication has been crucial to improving employee engagement. 

Steve Mann, IT Director at Coca-Cola Consolidated says, “Since implementing ScreenCloud we’ve been able to deploy over 150 devices out in the field, and we’ve been able to deliver our corporate and local content to our team mates more efficiently.”

With screens launched in 14 locations so far, ScreenCloud has been instrumental in improving employee engagement and keeping staff up to speed with happenings across the company.

As Rebecca Puett, Executive Administrative Assistant at Coca-Cola Consolidated says, “ScreenCloud helps our team being more engaged - I’ve had many people tell me they love the content and they can’t wait to see what’s next (on screen).”

There are many features that enterprise clients love about ScreenCloud, but one of the most important is the ease of use. Whether that's setting up your corporate digital signage network, or the day to day management of content and integrating apps and feeds. 

ScreenCloud is built for the demands of the IT professional but with the non-technical user in mind.

IT Director Steve Mann says, ““The ease of applying the technology to our devices, the ability to meet our security requirements, and the way we can deploy it out in the field made it easy for ScreenCloud to be the right solution for Coca-Cola Consolidated.”

From a user perspective, internal communications teams love how easy it is to customize content using ScreenCloud. It’s easy to upload and save content for later, schedule posts and give members of your communications team specific permissions. 

With over 80 app integrations, finding and making fresh content for digital signage is as simple as connecting channels like Teams, Slack or social media feeds. And now, with ScreenCloud’s new Quick Post app, content creation has never been easier - meaning you can go from idea to posting in minutes - no design skills needed. 

Rebecca Puett adds, “I love the different zones because I can add different content to make the screen more engaging.”

Whether thats adding safety messages, company announcements, temperature and air quality, the time and date or a customized ticker tape feed - customizing and creating great content that your audience will appreciate is simple with ScreenCloud.

Coca-Cola Consolidated - A Customer Story

For a huge organization like Coca-Cola Consolidated, security was one of the first major focus points. And secondly, knowing that it’s possible to scale a digital signage network without a headache is always going to be a concern for enterprise clients.

On both counts, ScreenCloud came out on top.

For starters, ScreenCloud is the only digital signage software of it’s type, with a custom OS built from the ground up. In addition to this, the native ScreenCloud media player, the P1 Station Pro, is both secure and scalable. 

Designed to plug and play straight out of the box with ScreenCloud OS pre-loaded, it’s a simple case of plugging into any screen, pairing the device and away you go. And because ScreenCloud is hardware agnostic it’s easy to use with your choice of screen and media player.

Add into the mix SOC2 and SOC3 Type II, plus ISO 27000 certification - as well as the highest standards of data encryption and it’s easy to see why enterprise clients such as Coca-Cola Consolidated trust ScreenCloud.

Read more about ScreenCloud security here.

Bringing corporate communications together

Keeping the wheels turning on huge logistical operations such as Coca-Cola Consolidated requires great communication. And with deskless workers often the backbone of manufacturing, distribution and logistics - keeping them in the loop isn’t a luxury but a necessity.

Coca-Cola Consolidated have seen improvements in their own in-house employee engagement and have expanded their use of ScreenCloud digital signage.

Find out for yourself how enterprise digital signage can improve your business.

Sign up for a demo today - or try ScreenCloud for free for 14 days.

Discover how Coca-Cola Consolidated transformed employee communication across 70+ locations with ScreenCloud's digital signage solutions.

Employee health and safety is a core component of every workplace. Which is why you'll often notice an abundance of safety signage, especially in industries with high injury risks like manufacturing.

There's also a focus on finding new and efficient ways to elevate workplace health and safety. Enter digital signage. The dynamic content capabilities and real-time information delivery of most digital screens enable workplaces to implement better safety signs and explore other ways to promote health and safety.

But how exactly does digital signage improve workplace safety, and where can you start implementing it for the best results?

The importance of safety signage in the workplace

Safety signage helps employees quickly understand the potential risks or dangers around equipment or materials and helps prevent accidents and injuries. This is especially important in an industrial environment where heavy machinery and potential safety hazards abound.

First of all, safety signage is usually a legal requirement - so displaying standard workplace safety signs isn't just a nice to have.

But in addition to fulfilling your legal requirements, safety signage can be helpful for:

Sharing safety standards at the point of use

In public spaces, health and safety signage can help maintain safety standards and compliance, provide direction in cases of emergencies, or simply help prevent accidents. Some examples of this include:

Hygiene and sanitation signage like restroom signs or no littering

Hazard signs like "wet floor" and construction zone signs.

Safety signage comes in various forms, each serving a specific purpose. Here's a breakdown of the most common types:

Warning Signs: These alert workers to potential hazards, such as "Caution: Wet Floor" or "High Voltage Area."

Mandatory Signs: These signs indicate actions that must be taken, such as "Wear Safety Goggles" or "Hard Hats Required."

Prohibition Signs: Indicate actions that are not permitted, such as "No Smoking" or "Do Not Enter."

Emergency Information Signs: Provide critical information during emergencies, including "Exit" signs and first aid locations.

Fire Safety Signs: Show the location of firefighting equipment and escape routes.

Regulatory Signs: These highlight legal requirements, protocols and other regulations related to the workplace.

While many of these safety signs are often static, there are opportunities to present a more dynamic display.

Why use digital signage for health and safety in the workplace?

Digital signage can deliver dynamic information, making it particularly helpful for updating workers on current safety protocols and, of course, displaying safety signage.

But that’s not the biggest reason to adopt digital signage in the workplace; it’s all the other ways you can use screens to share information.

For example, you can use digital signage to meet OSHA requirements.

Instead of having one static sign that displays the same info, you could have a screen that cycles through various safety signages, depending on the context. Additionally, the screen could also display other helpful information, including:

Updates to keep deskless workers in the loop

Returning to health and safety signage, here are some reasons to use digital displays instead of static signs.

Digital safety signs can provide real-time updates about active or potential hazards, emergency alerts, or safety procedures in environments where conditions can change.

For example, if a spill occurs in a specific area, safety personnel can immediately change a digital sign from “Hard Hats Required” to notifying workers to avoid that area and follow alternative routes.

In a non-industrial setting, real time safety signs can also inform people about local challenges such as weather alerts, access problems (such as faulty elevators) or local security issues.

That can save time and make the process of informing everyone more efficient.

Interactive digital signs can be used for training purposes, allowing employees to engage with safety protocols through videos, quizzes, and simulations. This interactive approach can offer many untapped opportunities, including making the learning process more engaging and ensuring better retention of safety procedures.

A great example is workers participating in simulated emergency drills or equipment handling procedures, which enhances their preparedness for real-life situations.

Displays can also share reminders periodically to reinforce the information they’ve received in the training process.

Read more: What is interactive digital signage?

Using a digital signage solution can enable safety managers to update displays remotely, making it easy to keep information current across multiple sites. Safety signs will always be safety signs, but sometimes, the workplace may introduce processes, safety protocols, or PPEs, and these may need to be reflected in your signage.

This use of digital signage is particularly beneficial for large companies with numerous facilities, where manually maintaining printed safety signs would be impractical.

With digital signage, you can make central updates on new safety protocols and propagate them to all locations in a timely manner.

If you have a diverse staff, digital signs can be used to display messages in multiple languages, ensuring all employees understand the safety information. This could be just as helpful for employees whose first language isn’t English.

When it comes to life-saving safety information, it’s vital that everyone knows precisely what to do and what not to do, and digital signage could be helpful here.

Creating slides in specific languages to display on your safety signs ensures that everyone is aware of the potential hazards, even if they're not fluent in the language if your business. Simply set up your message, create a translated version (or versions), set the safety information to cycle through.

How to design workplace safety signs for digital displays

To create effective safety signs for digital screens, you need a blend of clarity, simplicity, and attention to detail. The signs must be prominent enough so that anyone can look at them and immediately understand the message and what’s required of them.

But they also need to avoid the problem of 'too much information'.

Here are some tips to help make sure you get it right:

When it comes to health and safety information, the signs should be easy to read and understand at a glance. Flashy graphics with motion animation and colorful backgrounds have their place in creating digital signage content - but not with safety signs.

You don't need to reinvent the wheel when it comes to signage. Keep your message succinct, and if you have multiple messages, don't worry about using more than one slide on your digital signage - that's one of the benefits if using digital.

It's also important to stick to health and safety color codes. According to the HSE network, here are the most important things to remember.

Red for fire safety and prohibition signs

Green for emergency escape and first aid safety signs

With health and safety digital signage, it’s essential to get to the point quickly.

Use bold text or bright colors to highlight the most important information, such as the nature of the hazard or the required action.

Thanks to digital signage's dynamic nature, you can also add extra context to provide further information. But, the key details should always lead.

Some health and safety signs don’t even need a lot of words; just the icons and graphics convey the information well enough. For Example, when most people see the below image, they immediately understand that there's a high chance of falling in the area.

Using icons and graphics like these can help improve the speed of information delivery and make your signs much more effective.

Consistency in style and font is critical when creating these safety signs. To avoid confusion, stick to the same font, colors (appropriate to the type of signs), and layouts. This will contribute to the overall readability.

Create effective digital safety signs with ScreenCloud

Implementing digital health and safety signage in the workplace is a step towards a safer, more informed work environment. Whether it's in a bustling factory, a busy logistics hub, or an office setting, digital displays can improve communication and ensure that safety information is always up-to-date and accessible for everyone.

With ScreenCloud, you can quickly create health and safety signs and roll them out to as many screens as you need. Our digital signage solution also allows you to implement multiple uses for your screen as needed without extra costs outside your plan.

Find out more by booking a demo or starting a 14-day free trial today.

Health and safety signage needs to be visible and accessible. While static safety signs are good, there are also digital signage solutions for safety signage.

How to Use Health and Safety Signage in the Workplace

Try ScreenCloud free for 14 days to turn your TVs into a digital signage system for your company.

Ready to roll out your first digital signage?

Everything you need to know before buying screens for your company’s digital signage

Displays 101: What to Know When Buying Business TVs

Learn every important term you’ll encounter when purchasing displays, from Nits and IPS to VESA and IP5X.

Learn the baseline specs to look for in TVs for your office, along with the upgrade specs in professional displays.

The absolutely best display is not always the best for your business. Learn which features are not worth paying for, and which are better purchasing separately in standalone hardware.

How bright is your location? Will your screens be exposed to the elements? Will viewers see your display at an angle? Find the questions and answers that will give you the best displays for your needs.

Once you’ve purchased screens, learn how to build them together into a digital signage system with software and professional media player devices.

Learn the display specs that matter most for digital signage

Find what additional display features could make a difference for your company

Build a cohesive digital signage system from commercial TVs and professional screens

There are hundreds of TVs for sale today to pick from, in dozens of sizes, powered by at least six different display technologies with five common resolutions ranging from under a hundred dollars to low six figures.

Which TV is the best display for your digital signage rollout?

We’ve done the homework for you. With over a decade of experience in rolling out digital signage for enterprises of all sizes, we’ve learned the specs that matter most for workplace displays. In this eBook, you’ll learn the display terms, specs, and considerations that matter most when buying TVs for your office, to optimize your budget while buying screens that will be crisp, bright, readable, and easy to maintain over their estimated lifespan.

Modern businesses have to tackle a wide range of problems, from communications to marketing. On the communication side, it can be quite tough to meet deskless workers where they are, with empathy and content that resonates. And that’s just the beginning; there’s also keeping the team on the same page, and ensuring that information doesn’t get lost in the shuffle.

Then there are problems that companies face on the outside – keeping customers engaged, driving sales, and maintaining the brand. All these problems can be troublesome to tackle. 

So naturally, you’ll need an effective internal communications strategy that’s also budget-friendly and capable of reaching deskless workers. If it can help with promotions and marketing for no extra cost, even better! That’s where digital signage comes in.

But how exactly is it supposed to save you money as the title says? Well, that’s what we’re here to answer. But first, why get digital signage at all?

Why do organizations need digital signage?

Organizations with higher levels of employee engagement vastly outperform competitors in every area. Strong engagement equals less absenteeism, less turnover, less theft, and defects. It also equals more safety, more profitability, and better quality. And happier customers! (Gallup)

Now, HR leaders understand how business-critical engagement is, and that every cent and minute matters. How do you execute an employee engagement strategy fit for the times that are resource-lean and don’t break the bank? 

One simple solution could help: Digital signage.

Digital screens may already be on the walls of your stores, warehouses, offices, waiting areas, corridors, and break rooms. And these screens could potentially enable you to communicate cost-effectively, dynamically, and at scale. 

In some cases and locations, they can also help with your marketing and help promote additional services or products.

Leveraged properly, digital signage screens help your organization to meet your employees' need for connection, and forge that all-important ‘psychological contract’ with their employer, and each other. 

Bridging the communication gap with digital signage

It’s not surprising to find workers in the manufacturing, transportation, supply chain, and logistics industries who lack a company email address. Even though they may have access to personal devices, engagement with company-wide emails in real-time may be low. And research shows that content viewed on smaller screens (phones, laptops) has poorer recall.

Another study by Bananatag shows that across all industries, the opening and click-through rates for internal emails are 79% and 15%, respectively.

While there is no one-size-fits-all solution, ‘saying it with a screen’ can play a role in keeping your deskless workforce up-to-date with key company announcements. That could be everything from health and safety notices to operational data, performance metrics, birthday messages, and even the news, sports, and weather. 

Now, you may be thinking, “digital signage isn’t cheap”.

Granted, digital signage management software like Screencloud is just a low cost per screen. But there are other factors to consider:

Learn more about how to build affordable digital signage here.

But there’s some good news: when implemented effectively, digital signage shows a significant return on investment (ROI). Here’s how.

Physical documentation (leaflets, flyers, posters on notice boards) is generally being phased out (source) but still remains common in certain deskless sectors. 

Digital signage posters can help you dramatically cut down on paper, which saves paper and storage, as well as your precious time. By using screens to, say, promote the annual holiday dinner, you can create content online quickly – with design tools you already use, or editable templates – and start playing it on one or many screens. 

“The Canvas app on ScreenCloud is a dream to use. The templates are all so useful and are great for when you want to create a new announcement quickly, but still want it looking professional.” - Mark Hunter, Section Manager, Healthcare.

Made a typo? Fix it in a second and see your edits reflected in real-time. Want to know numbers? Add a QR code that your colleagues simply scan to RSVP. Simple, and, most importantly, scalable!

There are many other ways that digital signage can help your business go paperless:

Digital bulletin boards for announcements and schedules

Wayfinding signage instead of printable signs

Here are some hard figures to further tip you in the digital signage direction: Going paperless pays off. On average, an employee in the US uses $80 per year worth of paper! (Indigital) Digital signage can potentially save you tens of thousands in printing and photocopying costs.

When your people aren’t in the know, or kept informed, productivity can suffer. Whether it’s who is out of office on that day, what the delivery schedule is, which van is offsite for repairs or whether a specific process has been changed. 

Displaying this information in a way that fits into your team’s workflows, meaning that it is easily accessible and visible, means employees in every corner of your organization can be on the same page.

As well as announcements, digital signage solutions can display actionable and real-time data – dashboards, production analytics, performance metrics, and insights that help teams stay on track, on time, and on budget. 

Screens are also a great medium for educational health and safety messaging, and are likely to be better received than paper posters covered in big red crosses. In fact, digital signage receives 400% more views than static media! Databeat.

Did you know that according to Best Companies, 69% of disengaged employees leave their company for a mere 5% salary increase?

Churn is incredibly costly in terms of recruitment and retraining (up to 2 times the employee’s annual salary according to Gallup. 

According to the same source, a key way to reduce churn and engage employees is to keep them in the loop on relevant company information. Deskless workers deserve the same level and transparency of dialogue, and they deserve to be met where they are – physically, and figuratively. 

Closing the gap between so-called ‘blue’ and ‘white’ collar workers can be a key step in reducing turnover in traditionally high-churn sectors such as third-party logistics. After all, the total cost of disengaged employees in the US is a whopping $450-500 billion per year. Best Companies.

Use digital signage to connect all of your employees, and you can rapidly reduce churn and keep everyone engaged. 

For retail establishments, digital signage offers an amazing opportunity for product promotions. 

Typical strategies for in-store promotions most often include flyers, posters and banners, product positioning, product events, staff promotion and hands on/try ons.

Bringing digital signage into the mix can: 

Free up employee time, potentially saving up person-hours

Inform walk-in customers about promotions in a non-intrusive way

Using digital signage can help to streamline business processes, from advertising to internal comms. Find out how IT and HR teams can save money using screens.

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