The YMCA of Greater New York serves more than half a million New Yorkers every year, from one-year-olds in early childhood education to members aged 99 and beyond. Across 24 branches in the five boroughs, the YMCA offers swim, group fitness, youth programs, and community services. For many members, the YMCA isn't just a facility, it's a home away from home.

The YMCA faced a challenge familiar to any large, multi-site organization: how do you communicate consistently and clearly with members, and present one consistent brand?

The Challenge: Inconsistent branch branding and member communication

Before ScreenCloud, the YMCA relied on a digital signage system that didn't do what they needed it to do, alongside outdated flyers and posters across their branches. With so many messages going up across their locations, the messaging often conflicted.

Class times and locations weren't always clear, and group fitness schedules still lived on paper flyers, competing for attention with the flood of emails, social posts, and direct mail members already receive every week. For a team of just five regional marketing directors, there was no way to walk into any YMCA and know what a member should expect to see.

After two years of using ScreenCloud to unify their communication under one platform, the YMCA was gearing up to launch a new campaign, It Starts Inside, a community-first campaign about how you can be anyone, and anything, you want to be.

The YMCA took part in ScreenCloud's Screen Strategist program to improve their account structure and content strategy, and to make sure every screen was ready to carry their new campaign consistently. 

Screen Strategist is built for organizations whose accounts have grown organically over time and no longer reflect how the organization works, or whose teams are stretched too thin to manage content properly — our team fully audits the account, rebuilds the structure and content strategy, and hands it back working the way it was always intended to.

For the YMCA, that meant two goals: make communications radically more efficient, and make every screen unmistakably YMCA.

"We ourselves at the YMCA of Greater New York are going through a brand refresh. So with that, we wanted to also refresh our digital screens to get people excited about the new look and feel of the Y." 
— Jennifer, YMCA of Greater New York

Here's what that looked like and what it could look like for any multi-site organization.

ScreenCloud's team mapped every piece of content across every screen and surfaced three problems the YMCA hadn't fully seen themselves: regional managers had each built their own workaround of channels and playlists, duplicating the same content by hand up to five times over; corporate updates traveled through a slow chain that didn't always reach every site; and with no shared templates, branding varied wildly from branch to branch.

"The ScreenCloud team goes so far as to do our audit themselves. It saves us a lot of time and effort because they have the eyes to see what can be better. They look through improving its product and its digital screen assets in a different lens than we would." 

ScreenCloud restructured the account into three tiers: Corporate content now publishes once and flows directly to every screen in every branch. Regional managers post to a single regional channel that reaches every location in their region, instead of five separate playlists. And each branch keeps its own local playlist for site-specific content. Each location now has its own dedicated space, with regional managers scoped to manage only their own.

The content strategy became location-aware at the member level too: the screen at the membership desk shows different content than the screen by the pool, matched to where a member is in their facility journey — part of a deliberate effort to "retrain members' eyes" to look to the screens again.

ScreenCloud rebuilt the account's entire look to match the YMCA's brand guidelines — branded themes, live widgets like location-based weather, and reusable templates staff build with directly in the platform, so every piece of content is on-brand by default.

"When you walk into a Y, you see the same screen that you would if you walked into a Y in Brooklyn or a Y in the Bronx. That brand unity is there." 

"The new group fitness schedules app is going to be a game-changer for our branches."

Alongside the reset, the YMCA worked with ScreenCloud's tech team on a schedules app that pulls directly from their group fitness system and displays it live on screens — showing what's coming up, what's full or cancelled, who's teaching, and classes members never knew existed. 

It turns "I didn't know that class existed" into discovery, and gives the YMCA a new way to push members toward classes and sign-ups. It's now rolling out to other YMCAs nationally, based on this case study.

What classes are coming up, and where in the branch they're happening

Which classes are full, closed, or cancelled

Who's teaching, and how many people are taking the class

Classes they never knew their branch offered

Publish once, reach everywhere. A message that used to be added to five playlists by hand now goes out in a single publish, and corporate content reaches all 24 branches instantly instead of trickling through regional managers. For a five-person team, that's the same weekly job done in a fraction of the steps.

A brand that shows up the same way, everywhere. Whether a member walks into a YMCA in Brooklyn or the Bronx, they see the same experience. 

Screens that work for the business. Screens are used to promote and actively drive members to toward classes and sign-ups they might not have known existed, with easy QR codes.

A better member experience. Location-aware content guides members through the facility. The screen at the membership desk shows something different than the screen by the pool. It's part of a deliberate effort to retrain members to look at the screens again, instead of a static flyer wall.

New Schedules app: makes programming visible in a way paper never could, cutting through the email, social, and direct-mail noise members face everywhere else.

Content members actually talk about. The single biggest engagement driver? Photos of members and staff themselves, now a deliberate part of the content strategy.

The Screen Strategist rollout is being introduced in phases, starting with a pilot group of branches before expanding across the rest of the YMCA's 24 locations. But the shift is already clear: what started as a scattered mix of flyers, posters, and an outdated system is now one connected network, built to carry a single YMCA message — and ready to grow with whatever comes next.

"If you're a complex organization like the YMCA, you have a lot of messages to get out. ScreenCloud does an extraordinary job in helping you identify your goals. They don't go in with a plan and say, 'This is what's going to work' — you work in tandem with their team. They really care about your community and your clients."
— Jennifer, YMCA of Greater New York

If you're interested in rebuilding your ScreenCloud account or realigning your content strategy for your audience, contact your customer success manager to get started. 


How the YMCA of Greater New York fixed inconsistent branding and slow communication across 24 branches with ScreenCloud's Screen Strategist program.

How the YMCA of Greater New York Rebuilt Its Digital Signage Strategy

As a global company, Orbia needed to connect with employees across their frontline network. ScreenCloud's digital signage solution offered a powerful tool to connect the corporate and the frontline features of their business.

How Red Commerce Ltd uses ScreenCloud to keep everyone in the business informed, ensuring the connection between company and employees, in an immediate and friendly way. 

Red Commerce Limited - Customer Story

Red Commerce Ltd is an expert at sourcing and placing systems applications and products (SAP) professionals worldwide. The company has six offices globally and provides recruitment and advisory services, contract and freelance solutions. They needed a digital signage solution that would make it easy to get appealing content onto their digital signage screens. 

Save time in the IT department by not having to manually update screens in different offices

Find a system that can be managed by different department heads

Make internal communication more friendly

Here, we speak to Wayne Evans, Service Desk Supervisor at Red Commerce Ltd, on his experience using ScreenCloud digital signage.

When I started working at Red Commerce Ltd, there was an on-premise digital signage system in place. This meant that every time we wanted to change anything on our display system, I had to go to each screen, log into the PC that powered it and manually drag and drop in the content that we needed. It was painfully time-consuming and difficult because I’d also be managing screens remotely for our overseas offices in languages that I don’t speak! 

It became such a time drain that I started searching for a better digital signage solution to help me manage all of our screens.  

Amongst all the different solutions that I found, ScreenCloud stood out as the most cost-effective and user friendly so I set up a trial, and I’ve never looked back. 

We now have 24 screens across our six offices and because ScreenCloud is web-based, I only need to log into one computer – my own, from the comfort of my desk to allow me to manage my screens and change content easily. 

The great thing about ScreenCloud is how easy it is to use. This means that the people creating the content can also put it onto the screens themselves, rather than having to send me content to upload. We have 11 users company-wide who can now access and manage their screens.

The digital signage solution has been particularly popular with the HR department and the Marketing team, who use the screens for their internal communications, for example to welcome new starters, or to announce new incentives. 

Because of its capabilities, ScreenCloud has also really opened up the possibilities for what we’re able to put on our screens and ultimately, how we use our digital signage. We can now share things like JPEGs, videos and websites, which we couldn’t do before and this has enhanced the content on display and made it more compelling and engaging. 

ScreenCloud has made it possible for us to up our game in our internal communications strategy.

It’s enabled us to have a more flashy, interactive, and user-friendly approach to keeping the whole company informed, meaning the interaction between the company and our employees is more immediate and friendly. 

I’ve found ScreenCloud to be a robust, simple, cost-effective, and innovative system. The decision to use it was a no-brainer. 

How ScreenCloud helped Red Commerce Ltd keep their employees up-to-date on internal news through friendly and engaging digital signage content.

“ScreenCloud has given us a flashy, interactive and user-friendly way to keep the whole company informed. It’s made the interaction between the company and our employees more immediate and friendly.”

Red Global - Improving Company Communication with Digital Signage

HackerOne - Customer Story

How HackerOne uses ScreenCloud for internal communication to bring their different teams together by keeping everyone informed. 

HackerOne is a security company that connects its customers with a group of over 400,000 hackers, who receive payment for finding security vulnerabilities. The hackers help the customers as well as make the internet overall a safer place. They needed a digital signage solution to make their different teams feel more connected and informed.

Improve internal communication within teams

Create a feeling of togetherness within the company

Find a system that has an easy-to-use CMS with an easy-to-set-up platform

Here, we speak to Aaron Zander, Head of IT at HackerOne, on his experience using ScreenCloud digital signage.

I've been trying for years to solve the problem of how to easily get content onto screens. I was looking for a digital signage tool that really married an easy-to-use CMS with an easy-to-set-up platform. 

We wanted to use screens across our office to give important internal information more prominence, making it much easier for people to keep an eye on.

We use ScreenCloud to share important internal messages and statistics with the different teams. It’s so much easier to keep on top of all that information when it’s so visible. Before, it was only available on people’s laptops and desktops, so sometimes it was forgotten. 

I adopted ScreenCloud really quickly because it solved the problem of getting content onto our screens simply.

ScreenCloud has enabled us to massively improve our internal communication, making sure nothing goes unnoticed or is forgotten. We feel that sharing information in this way has also helped everyone feel much more connected to each other in the company. The sharing of information in this way brings us together. 

I would recommend ScreenCloud to anyone looking for signage. There are lots of free tools out there, but it's worth the money to pay for something that works really well. ScreenCloud makes things so easy, and they’re very affordable. 

How ScreenCloud helps HackerOne use digital signage screens throughout their offices for internal communication and the sharing of information that was previously hidden on laptops and desktops.

“HackerOne uses ScreenCloud across the office to help everyone feel more connected by seeing information that was previously hard to keep an eye on from laptops.”

HackerOne - Improving Internal Communication with ScreenCloud

Anaplan - Customer Story

How Anaplan use ScreenCloud to power up their internal communications effectively, using existing screens. 

Anaplan is a cloud-based planning software company that helps companies connect departments, to make internal planning more effective. They wanted to take advantage of all the unused screens left by the old tenants in their new office and turn them into digital signage. 

Turn unused screens into powerful digital signs

Improve and simplify internal communications 

Be able to easily manage multiple screens throughout an office, on multiple floors

Here, we speak to Manny Cabrera, IT Support Technician at Anaplan on his experience using ScreenCloud digital signage.

When we moved into our new office, the previous company had left lots of screens on the walls, probably assuming we’d get rid of them on their behalf. But instead, we thought we should use the TVs for something and a brainstorming session led us to the idea of digital signage. I then went away and researched digital signage options and ScreenCloud was the easiest to use. 

There are lots of small teams in the company doing lots of different things. Using ScreenCloud to manage our digital signs helps us to communicate the company messages with everyone easily. We use ScreenCloud to share branded security messages like ‘Remember to change your password every 90 days!’ or ‘Don’t forget to switch your computer off before you go home!’. ScreenCloud makes sure everyone sees them and they're easy to update and change when we need to. 

Figuring out how to use ScreenCloud's cloud-based software was the simplest thing. You just choose a picture, upload it and set a schedule. It’s intuitive and simple.

ScreenCloud makes it very simple to push out digital messaging internally to end-users. It’s a great way for us to make sure that all the different teams here see the same important information. It’s completely solved our internal communication problem.

How ScreenCloud helped Anaplan turn unused screens into a powerful internal communication tool.

"ScreenCloud was simple and intuitive and has completely solved our internal communication problem.”

How Fast-Growing Software Company Anaplan Turned Unused Screens into a Powerful Internal Communications Tool 

How ScreenCloud digital signage improved both client and internal communications for this London agency. 

Thin Martian is a leading interface design agency based in the heart of London. With core services spanning UX and IA, UI and frontend build, for clients such as the BBC, Microsoft, British Airways and Tepilo, Thin Martian are keen to impress at every level. Set in fashionable Old Street, Thin Martian wanted to pair its recent rebrand and launch with an office that embodied its key values.

Create new office screens as a means for communications and meeting management

Use screens as the focal point of contact with potential clients - able to showcase up-to-the-minute Thin Martian designs

 Be able to easily switch between content and change playlists depending on who is visiting the office at that time

Here we speak to Rachel Wilde, Managing Director at Thin Martian, to discuss how and why they chose ScreenCloud digital signage.

Many digital signage offerings we have tried in the past have either been expensive or clunky and not easy enough for any member of the team to use. We wanted anyone -from intern to CTO- to be able to change the screen content and for it to be showing within minutes. We often have last minute meetings, presentations and pitches so we needed a system that could adapt just as quickly. The ScreenCloud interface made this work - with a dashboard which allowed us to add new images, videos and URLs to new projects in seconds. The cost at $20 per screen, per month is affordable and I liked the idea that if a screen isn’t working for you, you can simply take it off and not be charged or forced to stay in a contract.

At Thin Martian we already owned two Samsung office screens, which we decided to keep and use alongside two Amazon Fire TV Sticks. After speaking to ScreenCloud, we decided the TV sticks would be our best player of choice. At $40 each, the sticks could easily play the images, videos and HTML content we wanted while remaining cost effect and simple to set up.

Being a design and UI agency, we were able to create a series of image and video showreels in house. However, we also use many of the apps in the ScreenCloud App Store - Twitter, YouTube, TechCrunch and BBC News mainly, which helps our team stay up to date with what’s going on in the world and our industry. Our total cost was a one-off fee of $80 for the sticks, the screens we already owned and the $20 per month for ScreenCloud. Definitely affordable, even with us being a smaller agency.

As designers we expect the products we use to be both beautiful and functional - ScreenCloud delivers on both aspects. Our team are all enthusiastic about using it and our clients are definitely noticing a difference when they come into our offices - plus we get to show off a little on what we’re working on! Everyone loves seeing their work on the big screen and we’ve also made them a focal point for meetings, using ScreenCloud’s apps to show our latest statistics or reports. Considering they’re just two screens they’ve completely changed the look and feel of our office and a lot of that is down to ScreenCloud. Thank you!

Thin Martian discusses how ScreenCloud has created a sophisticated office digital signage network to showcase social media, customer testimonials and more.

"As designers we expect the products we use to be both beautiful and functional - ScreenCloud delivers on both. Our team are enthusiastic about using it and our clients are noticing a difference when they come into our offices".

How Design Agency Thin Martian Use Digital Signage to Showcase Their Latest Work to Impress Visiting Clients

Case Studies - Services

How the YMCA of Greater New York Rebuilt Its Digital Signage Strategy

Red Global - Improving Company Communication with Digital Signage

HackerOne - Improving Internal Communication with ScreenCloud

How Fast-Growing Software Company Anaplan Turned Unused Screens into a Powerful Internal Communications Tool

How Design Agency Thin Martian Use Digital Signage to Showcase Their Latest Work to Impress Visiting Clients

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