In the high-pressure world of real estate, presentation matters. Prospective buyers want to see their potential high value purchase from all angles, in high definition, before they commit time to going to see it in person.

Likewise, sellers want to see that you're bringing in plenty of prospective buyers to ensure their property gets the best price. 

And in the middle - the real estate agent. Juggling multiple channels to both get more property enquiries and more property listings usually means a lot of work. But digital signage offers an opportunity to carry some of the load. 

How can you use digital signage for real estate agencies, and what does it take to get started?

Using digital signage for real estate agencies

Digital signage in your real estate office and storefront as a marketing tactic has numerous benefits over traditional static paper signs. 

Digital signs are as interchangeable as the weather! This means when a property’s off the market, it’s off your screens. 

With our digital signage software CMS at ScreenCloud, removing an  image of a property from your showreel of content is as easy as clicking  the little trash icon.

A digital sign setup in your firm’s office has no space or size  limit. It can act as a virtual directory of hundreds or even thousands,  of rapidly changing properties. This can be set up from your own  dashboard, a website, an image file, a video or even a presentation such  as Google Slides. 

2. Different content for different audiences

Real estate is all about location right? Well so should your digital signage be.

If you have offices in multiple locations, you’re going to have  clientele approaching from all different walks of life. Some may want a  two-bed apartment in Downtown, others a family home in the suburbs. 

The digital screens used in your shop windows are only as good as the  content they show. But you know your audience right? So depending on  your locations, your peak periods and your customer clientele,  you can  tailor your content. Using playlists and schedules to choose content  down to the minute it becomes relevant. 

Setting up a schedule in ScreenCloud is easy!

Have a cohort of customers who browse on their way to work? Perhaps  you make the image flow faster, so they can view more properties. At  10am maybe you have people on their way to the Yoga studio next door. So  you select family properties to advertize that include - yep you  guessed it - their very own yoga studio space. 

The more you optimize content based on who’s walking by and when, the  more appeal your business will have to it's customers. This is all  information you already know! So using it to do what not many other  agencies are doing, tailoring the digital content to individual  visitors, should be easy. 

Digital signage in your real estate building pulls together your  location-based marketing, your physical storefront and your digital  marketing too. Digital signage apps  allow you to create on-screen feeds of social media channels,  TripAdvisor area reviews, weather updates and even news headlines from  sources such as CNN, Sky News and the Financial Times. 

With Instagram, your realtors can snap and create images while  out-and-about, add them to your Instagram feed and hey look - it’s up on  the screen outside your offices. 

No need to update the screen or hit refresh - everything is done for you. 

When your customers are creating powerful user-generated-content for  your real estate company, from images of their property, to tweets and  customer testimonials, you need to display them for the world to see.  Digital signs in your shopfront are the easiest way to do that.

Digital signs allow you control over the content being displayed,  right down to individual screens within the same office. This makes them  ideal for both external and internal communications.

Communicating with internal staff can be done from anywhere, with  content that can be changed from your laptop regardless of whether  you’re near the screen or not.

You can also add different content for different locations  - if  you’re sponsoring a local event, or holding an open day why not use your  digital signs to tell everyone about it?

Here’s where it gets interesting. Say you own some commercial or  residential real estate, you want it to look as enticing as possible  right? Today’s property market is competitive. Many want their apartment  buildings to have the edge over their friend’s apartment buildings, or  their offices to look better than their competitor’s. Younger digital  natives are also beginning to join the group and you better believe  they’re going to expect digital.

To compete in today's market, traditional buildings need to adapt.  This is why digital signage is being employed to charge-up windows,  lobbies and reception areas of commercial and residential real estate.

Here are some of the ways they’re doing it:

One of the easiest ways to start your content flow (even when you don’t have any) is to share important information.

Maybe the weather (better take that umbrella guys!), stocks and  shares for those in the financial district, news feeds or even currency  updates.

Top tip: did you know we have apps to do all of those things in the ScreenCloud App Store? And every one of them is included in your monthly package.

2. Automated digital advertising processes

Large, high-resolution images and videos attract attention. According to studies, digital media in public venues reaches more customers than videos on the Internet or Facebook. More importantly, 8/10 customers have entered a store because of a digital sign catching their interest.

This is a powerful reason to use digital signage to setup automated  digital advertising systems that allow you to earn back, while relevant  ads reach your customers. 

In commercial real estate especially, directories and wayfinding can  be a key use of digital signage displays. Helping shoppers to find  stores, or tourists to view important information. A funny graphic like  this one below makes the area seem relatable and will likely get a few  laughs from your audience, when displayed digitally for all to see.

The best thing about digital signage in commercial and residential  real estate is that you only need to invest once. Set up your screens,  choose your content or your digital signage apps and that’s it. Your  content plays and you can adapt it and optimize (and you should too),  but with little else needed in the way of maintenance.

Meanwhile, your tenants get a rich, visual experience that connects  them back to your brand and the information they want to see, time and  time again. 

How to set up a digital signage display in your office lobby or reception

So once you have all of your content, you get the theory behind the  strategy and you’ve optimized each piece of content to within an inch of  its life how do you actually get set up? 

Let’s take you on a quick spin through the three principles of setting up an easy-to-use cloud based digital signage display.

You have several options here. Smart TVs such as Samsung Tizen or LG webOS can easily install the ScreenCloud app store for you to connect and start displaying. But, for better control, reliability and security, we strongly recommend using a made-for-purpose digital signage media player such as our PIXI device. This offers a powerful and affordable way to get connected to any screen. 

Check our full list of recommended digital signage hardware devices.

2. Apps and choosing content for your digital signs

As mentioned earlier, ScreenCloud has two primary options for setting  up content. Firstly, you can use content you already have and love.  This could be videos, images, presentations and reports. 

ScreenCloud supports file types such as jpeg, gif and pngs as well as  Office and iWorks formats so you won’t need to do anything other than  click ‘upload’. 

Secondly, you can use one of the many apps we have available in the ScreenCloud App Store.  We already have social media feeds and dashboards, news, weather and  stocks apps, Google Slides, Microsoft Power Bi and more - and we’re  adding new ones all the time!

Many real estate agencies and individuals missed the online boat that  changed the way traditional agencies function forever. By adopting  digital signage, you may just captialize on the next ‘big’ thing to  disrupt your industry.

We’ll be ready and waiting to help when you do. Grab your free trial of digital signage software ScreenCloud at https://screen.cloud

How to use digital signage in real estate for shop windows, lobbies, receptions and commercial properties. To share content, ads, news and social media.

Still using static signs to market your real estate business? Let’s help you to go digital!

How to Use Digital Signage in Real Estate

How to Use Digital Signage in Real Estate

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