How to Create a Modern Storefront with Digital Signage

Every potential retail customer is constantly bombarded with marketing messages, signage, and promotional content. As a result, retail stores have a few seconds, if that, to grab attention and draw people in.

Digital signage displays can maximize the impact of your storefront. They let businesses broadcast a range of eye-catching images, timely messages, and an array of promotional content, providing multiple opportunities to seize attention. 

For retail businesses that thrive on foot traffic, incorporating these powerful and dynamic displays into their store-front signage can be a game changer. Enabling them to boost visibility, effectively promote products, and ultimately, increase sales.

Why use storefront digital signage?

Digital signage statistics show that 80% of customers have entered a store because of a digital sign that caught their eye. Pulling in that foot traffic is one of the biggest reasons to create a digital storefront. But there are other reasons as well.

1. Keep your storefront relevant

Unlike traditional signage, updating digital signage is simple; almost as simple as updating social media profile. Delete a slide and add a new one in minutes, ensuring that your content is fresh and always relevant.

That means you can add content for a specific day of the week, change product information as it comes in, and carefully curate your content to maximize customer engagement.

2. Maximize promotional content

Your storefront technically advertises your business for free, but digital signage can help take things to another level. For the cost of a TV screen (you may even have one laying around already), a cheap media device like a Google Chromecast, Amazon Signage Stick or our ScreenCloud OS device, plus a digital signage software subscription, you have your own digital advertising board.

Incorporate your digital signage strategy and you can advertise various aspects of your business, giving passersby even more reasons to shop.

3. Create a personality for your store

Retail digital signage in your store front can create a personality for your business through the content and graphics you display. Whether that’s by sharing offers, informing, or entertaining customers.

Digital displays allow you to get creative with your imagery, messaging and your use of online content. App integrations and ready to go templates mean you can create really engaging content with minimal effort, incorporating your branding and more.

4. Potentially increase sales

Easily updated digital signage screens in your store front are perfect for displaying the latest arrivals, best selling products, or even your latest promos and offers.

You can leverage your digital signage solution's CMS to cycle through various content, showcase a wide range of your products, and potentially drive passing foot traffic through your doors.

Whether pushing your sales, advertising specific products, upselling services or even adding point of sale screens to stimulate impulse purchases, there are many ways to use digital signage to drive sales.

5. Save money in the long run

One of the big benefits of digital signage is that it can be a great way to add a high value and impactful display to your store front. This can mean less spending on banners or costly promotional content, and more use of cheaper elements such as user generated content (such as reviews or social media posts) or using readily available promotional videos.

What's more, you don't even need a big budget to create highly engaging promotional content right there in your window.

Read More: How Much Does Digital Signage Cost?

Brilliant modern storefront ideas using digital signage

Whether it's improving brand recognition or updating real time promotions, these are just a few ideas to reach your target audience with better storefront content.

1. Create digital signage window displays

Storefront window displays are great for establishing a great first impression and attracting retail foot traffic. Add some digital signage screens to the mix and you can create a truly dynamic store front that’s fresh every time you load up new content.

The high definition screens, rotating product highlights, and smooth animations can create a modern, polished look for your store.

Try content that features captivating images of your best products, seasonal themes, or even graphics that complement the products in your window display. An approach like this is also effective with digital signage in shopping malls where window displays are key.

2. Showcase ongoing promotions

Featuring promotions in your storefront with digital displays is a powerful way to engage potential customers. Whether it's a limited-time sale or a special offer, use screens to ensure your promos are highly visible. 

One additional benefit is, you can attract people seeking deals almost immediately. While other stores need people to walk in to discover promos, yours are immediately apparent. Once the customer walks in, you can then lean on your in-store experience to seal the deal.

3. Use video walls to draw attention

Video walls can be a bold centerpiece for your storefront. They can display high-quality videos that grab attention from far away, potentially reaching customers beyond your doorstep.

Typically, video walls are mounted at the entrance to a store to catch the eye and pull people in. But they can also be a fun feature as part of a window display, or with the right screen, part of your actual storefront.

You can use video walls to:

• Tell your brand’s story via video content
• Showcase product demonstrations and promotions
• Share lifestyle content aligned with your brand
• Stream live footage of in-store events
• Play bold content such as calls to action
• Share trending social media content from your social accounts

With dynamic visuals and a large aspect ratio, there is a lot of potential with video walls to create a really captivating and engaging experience.

4. Highlight your store’s unique offers

Your storefront doesn’t have to be limited to your business’ name and top rated products. You can also help passersby answer the question, “What makes this store special?” And one effective way to do that is with digital signage.

Whether it's your exceptional customer service, eco-friendly products, or exclusive offerings, you can use these screens to broadcast the essence of your brand. 

5. Complement your product displays

Placing digital displays alongside physical products in your storefront can create a compelling contrast between the tangible and the digital. Physical products can show customers what’s available, letting them visually inspect the quality, while screens can feature close-ups of your products in use, customer testimonials, or fun facts. 

You can even use screens to showcase products not featured in your store front, and let potential customers know that you have a wide range of options available. 

6. Stimulate online engagement

Your digital storefront can bridge your offline presence and online community by integrating social media feeds and retail focused user-generated content (UGC). Display live social media feeds, and real-time posts from customers to create a sense of community. 

Using your store front as a social media bridge can not only boost your credibility but also encourage passersby to engage with your brand online, turning them from window shoppers into followers and potential customers.

Some other social content to share on displays include:

• Your social media handles (QR codes can link people straight to the platform)
• Details on social media contests/giveaways/hashtags
• Influencer/ambassador posts
• Behind the scenes content
• Exclusive offers for social media followers

7. Enhance your storefront signage

Pair digital signage with your store’s traditional signage to amplify your visibility and enhance your branding. While your main store sign announces your presence, digital displays can take it further by displaying moving text, brand stories, or product updates that grab attention. 

This combination can create a multi-sensory experience that draws the eyes and makes your storefront much more memorable, potentially increasing foot traffic and building brand awareness.

You can also incorporate other tips on this list, like displaying social media content, conducting ongoing promotions, or highlighting your store’s best products.

Elevating the in-store shopping experience

Your digital signage storefront can help drive traffic into your store, but you also need to keep those customers engaged while shopping. And increasingly, retailers are turning to digital retail signage to do this too.

One effective approach shopping malls use is installing self service kiosks with interactive displays. These help customers find information, navigate around the store, and smoothen the checkout process.

Interactive screens also allow your business to create a personalized shopping experience through things like loyalty programs and product recommendations based on customer preferences.

Other ways your business can use digital signage to improve customers' shopping experiences include:

• Wayfinding and navigation
• In-store promotions and deals
• Upcoming event announcements
• Safety and emergency messages

Launch your digital storefront signage with ScreenCloud

ScreenCloud's digital signage solution can help your business do so much more than we've covered on this list. With just a few screens, you can improve your in-store efficiency, explore visual merchandising opportunities, and even boost long term profitability.

Sign up for a free trial to explore all the ways you can capture attention with your storefront's digital signs.