Samsung Tizen: Smart TVs for Digital Signage

So, you're looking to setup a digital signage display for your business, and you're weighing up the options? And while there are plenty of options for digital signage software and media players, you've noticed that Samsung TVs come with their own smart signage platform - Tizen.

Before you make a decision, let's find out what is Tizen digital signage, and is it a good choice for your business or commercial displays?

What is Tizen?

Tizen is a custom operating system developed by a group of companies led by Samsung. Designed with scalability in mind, Tizen runs on a wide range of devices from smart TVs and personal devices to UHD (ultra high definition) video walls and screens. The appeal of Tizen lies in its flexibility, security, and user-friendly interface, making it an attractive option for both developers and end-users.

Tizen OS is designed so that IT teams can create a digital signage network without needing additional media players - with the SoC displays (system on chip) powering the connections.

At its core, Tizen is built on the Linux kernel, which is why it's known for its stability and robust performance. In addition, the operation system's is designed to enable developers to create dynamic applications and content, extending the functionality of devices far beyond their traditional uses.

The most accessible Tizen devices, for many business owners, are the Samsung Pro TVs and signboards. These almost ready to go digital signage screens can be used for a wide variety of applications.

What type of signage can you use Smart TVs for?

Professional Smart TVs powered by platforms like Tizen have revolutionized the way businesses approach digital signage. Due in part to their affordable initial cost and setup, business owners can start displaying captivating content, or useful information around 5 minutes after they've mounted their TVs.

Some of the most popular uses for smart TV digital signage can include:

1. Promotional Displays: Retailers, cafes or hotels can showcase promotions, additional services, sales or featured products, dynamically updating content to reflect seasonal offers or stock availability.
2. Menu Boards: Cafes and restaurants can employ smart TVs to display their menu, with the flexibility to change items, pricing, or nutritional information on the fly. Slick video can also be used to promoted menu items.
3. Informational Signage: Businesses can use digital displays to provide important information related to the business. They can also add widgets such as news, weather updates, and much more for even more engagement.
4. Social Media Walls: Sharing online content can be a great way to engage customers and boost your followers. Whether displaying reviews or hashtag shares, or just links to your social platforms, this is a fun use of digital signage.
5. Video Walls: These large displays are an eye-catching way to share impactful content such as promotional videos, live streaming footage. There are options for both LED video walls and larger LCD screens from Samsung, which include the Tizen platform.
6. Interactive Displays: Tizen smart TVs can serve as interactive kiosks, allowing customers to engage directly with content, make selections, or even place orders.
7. Entertainment: Use your TV display to stream online content, connect to talks or presentations or even keep sports fans up to date with the latest scores.

How to set up your Samsung TV for digital signage

Because your Samsung TV already has Tizen, it's almost ready go go from right out of the box. To get setup and ready to start streaming your content, you will need some form of digital signage software or a CMS (content management system) to be able to control your display.

Samsung do offer their own software for managing screen content, which is designed, of course, to work seamlessly with their hardware. 

Whatever software you choose, you will need to install it on your device and the connect the software with your screen, or screens.

Do you need to use Samsung software for Tizen TVs?

No, you're not tied to Samsung's software to manage your digital signage content. In fact, you can choose from any Tizen compatible software, including ScreenCloud.

The benefits of using ScreenCloud are that as well as being made for purpose digital signage software, you're also getting the best in class security for the industry, unrivalled customer support and one of the most powerful dashboards for screen management.

Our signage platform is also easy to scale, and can be paired with other media players such as Chrome OS, Amazon's Signage Stick, or our own PIXI, Station P1 Pro and many more.

ScreenCloud is used by organizations of all sizes, from coffee shops and small retailers, to multinational manufacturing and logistics centers.

To pair third party signage software such as ScreenCloud, all you need to do is pair your ScreenCloud account with your Tizen dashboard and you're ready to go.

Read more: How to setup ScreenCloud on your Tizen TV

What are the limitations of using Smart TVs for digital signage?

While smart TVs offer a convenient and accessible entry point into the world of digital signage, there are limitations to consider:

1. Hardware Durability: Unlike commercial-grade digital signage displays, consumer smart TVs might not be built for continuous, long-term use, potentially leading to quicker wear and tear.
2. Software Customization: Depending on the device, there might be restrictions on customizing or installing third-party software, which can limit how content is managed and displayed.
3. Networking Capabilities: Some smart TVs may have limited networking options, affecting how content is updated or streamed, especially in real-time scenarios.
4. Support and Maintenance: Consumer smart TVs might not come with the same level of support and maintenance services as dedicated digital signage solutions, potentially leading to longer downtimes if issues arise.

Despite these limitations Tizen smart TVs offer a cost-effective, flexible, and user-friendly solution for small business owners aiming to enhance their in-store or on-premise customer experience.

If used with digital signage software such as ScreenCloud, you can also ensure your signage is more secure and easier to control.

ScreenCloud: The perfect partner for Tizen TVs

Whether you want a simple digital menu board for your restaurant, you're looking to install a feature video wall in your office or hotel, or you want to remotely manage communications with your employees - ScreenCloud is the most powerful solution to manage your digital signage content.

Easily create high quality displays using our templates and app integrations - no need for special design skills.

In fact, you'll find everything you need to get started with ScreenCloud. Connect your data dashboards, video feeds, social media apps and much more.

Try ScreenCloud for free for 14 days - or sign up for a demo.