Internal communication and employee engagement initiatives have always been important to the company’s leadership; yet the former strategies sometimes missed the mark, especially with their employees on the production floor.  

With a dynamic and vibrant workforce consisting of a mix of sales, office, and manufacturing employees, internal communication within the office is fairly straightforward to deliver as all office employees have access to their emails and other messaging and collaboration apps. However, communication is noticeably more difficult when it comes to deskless employees; the all-important frontline workers who make the beer! 

Frontline brewery workers are essentially unplugged, or digitally detached, and lack access to their email inboxes. For example, if a production line is down, communicating with the manufacturing team or managers – who then ladder it down to production employees – would take too much time. 

For their office employees, it is crucial for informative content regarding social or promotional events to show on their office TVs. Such content needs to be flashy and quick to hold employee attention; well-designed, on-brand, and designed with the digital display screen format in mind. 

Before ScreenCloud, the company used another digital signage tool but found that it was not reliable enough to meet basic requirements such as sharing information visually and in real-time. 

In their breweries, ScreenCloud has been implemented to conveniently display information regarding packaging lines, brew tanks, and emergency-focused equipment announcements to workers – those ‘in the moment’ updates that promote informed decision-making and operational efficiency. 

For their office setup, ScreenCloud comes in handy for displaying the company’s branded content, especially internal office events and new beverage line launches. For example, they used ScreenCloud’s fun, flashy, and quick presentation templates to promote a workplace event on the TVs and get employee attention.

ScreenCloud is the leading digital signage solution for deskless businesses for increased productivity, communication, and engagement within the workforce. With ScreenCloud's digital signage, you can transform your screen to visualize critical information and drastically improve engagement. ScreenCloud’s digital signage solution offered two main benefits.

One of the benefits of ScreenCloud is the ability to “send quick high level communications out to [our] different locations with one click” without email.

This benefit affects the whole company from people behind desk to those working in warehouses or production lines. Some 38% of office workers cite email fatigue as a reason to quit their jobs, therefore communicating with them without adding onto their inbox is more likely to improve their morale. By having a mode of non-email communication, deskless workers are able to be reached in the most time-sensitive situations and acknowledged within the company.  

ScreenCloud's digital signage is swift in uploading and sharing information with the workforce. ScreenCloud makes use of Canvas Design Editor which provides screen-ready design tools and templates. With 140+ screen-ready templates, you won't waste time coming up with a new design. All you need to do is quickly edit your preferred template, add the media and text you like and upload. A new announcement can be made quickly and published in minutes. 

Revamp Your Internal Communications with ScreenCloud

The use of digital signage has proven to be one of the most effective ways to communicate quickly, effectively, securely, and across your various locations. This is why 9,000+ businesses use ScreenCloud as their preferred digital signage provider.

ScreenCloud works with a wide range of customers in different industries including education, events, fitness, hospitality, retail, and more. 

To know if digital signage will work well for your business, start a free trial today. All you need to do is sign up with your email and get a 14-day free trial.

You can also book a demo where you’ll see how to:

Manage multiple screens across multiple locations

Use ScreenCloud's content management system

Demonstrate the ROI of digital signage for your organization

An employee-centric internal communications strategy is driven by relevant, impactful and empathetic messaging. ScreenCloud’s customer, an American large-scale beer manufacturer, understands the importance of getting the message right, as well as the medium – resulting in seamless communication with their frontline workers, who may lack access to the digital devices office workers typically enjoy on the job.

How an American brewery creates a stronger company culture & community with digital signage

Choate Construction is a 100% employee-owned general contractor with over thirty years of experience in providing exterior and interior construction and renovation services to an array of market sectors. With more than 530 employees and six regional offices located in Southeast America, Choate leads their projects with innovation, technology-forward practices, and an emphasis on fostering impactful relationships with its clients, trade partners, and employee-owners. Most importantly, Choate aims “to forge lasting relationships by creating construction solutions that result in exceptional outcomes.”

Jon Micheletto, Internal Communications Specialist at Choate, sat down with us to share how ScreenCloud’s digital signage has helped their various project sites – and the organization as a whole – feel more connected.

The previous digital signage hardware and technology Choate used was expensive and difficult for users and content creators to navigate. The system was unable to adapt to various internet connectivity scenarios located near televisions in their other offices. In addition, Choate has many projects with field teams who may never go to the office and can feel isolated from the rest of the company. Many of these locations are rural with internet access only available through mobile hotspots.

Micheletto’s biggest challenge, though, was time. Overseeing the internal communications strategy for the company, it was important for him to find a platform that would help him communicate across multiple offices and jobsites quickly, while also being cost-effective. That was when a simple Google search for “digital signage” took him to ScreenCloud.

<div style="width: 100%; display: flex; justify-content: center; padding: 30px 0 10px 0;"><div style="max-width: 90%;"><p style="margin-bottom: 15px; text-align: center; font-style: italic;">“It was as easy as just dragging and dropping content; it seemed like a smart decision. Uploading content, creating playlists, pushing out said content –  it was all super easy to accomplish. It really can't get any simpler.” </p><p style="font-family: Sora, sans-serif; font-weight: 500; font-size: 16px; text-align: center; margin-bottom: 0;">Jon Micheletto</p> <p style="font-family: Sora, sans-serif; font-weight: 400; font-size: 14px; text-align: center;">Internal Communications Specialist, Choate Construction</p></div></div>

ScreenCloud Studio has an easy-to-use interface – and Micheletto concluded that choosing ScreenCloud was an equally easy decision. 

ScreenCloud makes it easy to upload and manage the flow of content at the click of a button and in real-time, for example, quickly fixing a typo and having it go live immediately. Alongside this, the entire infrastructure and setup is seamless.

<div style="width: 100%; display: flex; justify-content: center; padding: 30px 0 10px 0;"><div style="max-width: 90%;"><p style="margin-bottom: 15px; text-align: center; font-style: italic;">“Dozens of different devices support ScreenCloud, and having that flexibility was helpful because I wasn’t going to need to be in-person to help our teams set up the hardware.”</p><p style="font-family: Sora, sans-serif; font-weight: 500; font-size: 16px; text-align: center; margin-bottom: 0;">Jon Micheletto</p> <p style="font-family: Sora, sans-serif; font-weight: 400; font-size: 14px; text-align: center;">Internal Communications Specialist, Choate Construction</p></div></div>

Getting everyone onboard and understanding, using, and advocating for new technology is a challenge many organizations face. 

Luckily, ScreenCloud has an array of resources for clients and potential clients to lean on as they navigate the CMS, Studio. From guides and masterclasses to other training tutorials (and ScreenCloud University), ScreenCloud's Customer Support teams were well-equipped to ensure an easy transition and rapid pick up – the first steps to realizing value and ROI.

Four Key Benefits for Choate Construction

While requiring only minimal equipment, ScreenCloud has the perks of being:

The key benefits Micheletto experienced include:

Through the Canvas app, Choate can design content for their streams quickly. There are over 140 templates and the process is smooth and intuitive. They don’t need to pay or take the time learning design techniques from third party providers. They can also delegate designs and save company-branded templates, making the process even more streamlined.

Through shared playlists that ScreenCloud offers and the shared information that the system encourages, Micheletto realized early on that ScreenCloud offered a connection across coworkers by being able to reach them where they are and keep them in-the-know on company matters.

<div style="width: 100%; display: flex; justify-content: center; padding: 30px 0 10px 0;"><div style="max-width: 90%;"><p style="margin-bottom: 15px; text-align: center; font-style: italic;">”This is a great way to reach our employee-owners who spend their days on the jobsite and never come into the office. I can reach those remote workers fairly easy. [ScreenCloud is] helping me help our teams feel like they're more connected, they're more informed, and we’re providing transparency. Folks truly feel like they're up to date as to what's going on.”</p><p style="font-family: Sora, sans-serif; font-weight: 500; font-size: 16px; text-align: center; margin-bottom: 0;">Jon Micheletto</p> <p style="font-family: Sora, sans-serif; font-weight: 400; font-size: 14px; text-align: center;">Internal Communications Specialist, Choate Construction</p></div></div>

Relationships are an integral part of Choate Construction's core values. ScreenCloud helps foster employee relationships as employees were taking lead on what content they wanted to share on screen.

<div style="width: 100%; display: flex; justify-content: center; padding: 30px 0 10px 0;"><div style="max-width: 90%;"><p style="margin-bottom: 15px; text-align: center; font-style: italic;">“They were sharing photos of jobsite updates and some of the fun, cool things that go on around Choate, showing our culture, that family vibe we have here.”</p><p style="font-family: Sora, sans-serif; font-weight: 500; font-size: 16px; text-align: center; margin-bottom: 0;">Jon Micheletto</p> <p style="font-family: Sora, sans-serif; font-weight: 400; font-size: 14px; text-align: center;">Internal Communications Specialist, Choate Construction</p></div></div>

Choate uses its own mobile app that gives employee-owners a platform to post photos and videos and connect with each other. The company thought it would be amazing to be able to stream this user-generated content directly into their digital signage. ScreenCloud has the downloadable Engage app, which allows employees to take photos and add captions in real-time to help elevate and build a sense of community.

<div style="width: 100%; display: flex; justify-content: center; padding: 30px 0 10px 0;"><div style="max-width: 90%;"><p style="margin-bottom: 15px; text-align: center; font-style: italic;">”One way to encourage that culture was to share with everybody what's going on in the company, showing the good work we're doing, the diversity of our employee-owners and the jobs that we work on, etc.”</p><p style="font-family: Sora, sans-serif; font-weight: 500; font-size: 16px; text-align: center; margin-bottom: 0;">Jon Micheletto</p> <p style="font-family: Sora, sans-serif; font-weight: 400; font-size: 14px; text-align: center;">Internal Communications Specialist, Choate Construction</p></div></div>

Digital signage also serves to captivate potential clients who stop by and see the various projects Choate’s project teams are working on across the Southeast. Additionally, current clients can see real-time updates of their projects as they make office or jobsite visits right there on a television screen.

<div style="width: 100%; display: flex; justify-content: center; padding: 30px 0 10px 0;"><div style="max-width: 90%;"><p style="margin-bottom: 15px; text-align: center; font-style: italic;">“It’s become a sales tool for us as well. We have all this content streaming on our signage and [clients] go, 'Wow! I know you build warehouses because you're building my warehouse space, but I didn't know you build senior living facilities,’ or, ‘I didn't know you build manufacturing facilities, that's fascinating.'"</p><p style="font-family: Sora, sans-serif; font-weight: 500; font-size: 16px; text-align: center; margin-bottom: 0;">Jon Micheletto</p> <p style="font-family: Sora, sans-serif; font-weight: 400; font-size: 14px; text-align: center;">Internal Communications Specialist, Choate Construction</p></div></div>

Choate also takes advantage of ScreenCloud's ability to have in-the-moment broadcasting by welcoming new clients to meetings with welcoming messages displayed for all to see.

<div style="width: 100%; display: flex; justify-content: center; padding: 30px 0 10px 0;"><div style="max-width: 90%;"><p style="margin-bottom: 15px; text-align: center; font-style: italic;">“We’ve found our digital signage has more applications than just employee-owner communications; it's also for building our business and relationships.”</p><p style="font-family: Sora, sans-serif; font-weight: 500; font-size: 16px; text-align: center; margin-bottom: 0;">Jon Micheletto</p> <p style="font-family: Sora, sans-serif; font-weight: 400; font-size: 14px; text-align: center;">Internal Communications Specialist, Choate Construction</p></div></div>

The use of digital signage has proven to be one of the most effective ways to communicate quickly, effectively, and securely across your various locations. This is why 9,000+ businesses use ScreenCloud as their preferred digital signage provider.

ScreenCloud works with a wide range of customers in different industries that include: education, corporate, events, fitness, hospitality, retail, and more. 

You may also book a demo where you'll see how to:

Utilize ScreenCloud's content management system

Securely displaying business-critical information

Choose affordable and suitable hardware options

Create a business case to demonstrate the ROI of digital signage for your organization

ScreenCloud's digital signage system is easily deployable, cost-efficient, modern and adaptable. We spoke to Choate Construction about how digital signage has helped their communication across their locations nation-wide.

Choate Construction x ScreenCloud: Streamlining Site Communications with Easy-to-Use Digital Signage

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Case Studies - Deskless Workers

How an American brewery creates a stronger company culture & community with digital signage

Choate Construction x ScreenCloud: Streamlining Site Communications with Easy-to-Use Digital Signage

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