Digital Signage for Co-working Spaces - An Essential Tool

The world of coworking spaces has grown rapidly over the past few years, with an annual compound growth rate of over 15% since 2023 (source). The market for coworking spaces is set to almost double by 2030 - as the world of remote working continues to grow.

In addition to this, remote workers tend to be higher earners. In fact, one report suggests that remote workers earn almost 10% more than office workers. And to top that off, remote workers tend to be higher earners, with remote roles going to those earning over $250,000 per year, according to a report by Korn Ferry.

Putting it simply, coworking spaces are big business. And creating a professional feeling environment with the amenities of traditional office spaces - and more - are key to the success of these businesses.

Whether you're managing a coworking space or you have plans to get in on this lucrative industry, digital signage is an important part of the modern workspace.

How is digital signage used in co-working spaces?

Co-working spaces tend to offer different services, from general communal areas and meeting rooms, to private office spaces or conference rooms. Digital signage is often used by companies such as WeWork or SpaceWorks to display meeting room availability, promote additional services and events and even as window displays.

And with diverse professionals sharing a space, it's also a valuable opportunity to promote services or upsell.

Facilities management

With so many people coming and going, regular office users and casual or occasional visitors, it helps to keep everyone clear about room or facility availability. Whether thats the meeting rooms, printer or availability of larger office spaces - digital signage gives a clear platform for everyone to be able to check and view these important features.

For example, digital signage can be used to display meeting room signs with their availability and a QR code to book the space.

Read more in our guide: Meeting room digital signage.

Or, well placed digital signs can display instructions about using printers and the costs. And they can also be used to display a QR code that allows site users to message the management to report broken equipment or other issues.

Upselling services

Many coworking spaces offer a pay as you go option, with additional services added on top - whether these are paid coffee machines to networking events.

Digital signage offers a highly visible channel to promote these extra services and even make them available via a quick link.

This can also be useful if you manage multiple coworking spaces, with the opportunity to promote free spaces at another location, or provide visitors an upgraded membership to access other offices.

Conference room signage

Almost every large meeting room or conference room will have a TV screen as a main feature. These can easily be used for presenting or for virtual meetings. Digital signage software such as ScreenCloud can easily be used to connect popular apps such as slide presentations, Zoom or Google Meet, or other office software.

This also reduces the need for fiddly cables and means that users can quickly and easily connect their own devices to the network.

Local information

With so many entrepreneurs and skilled workers in one space, it can sometimes be useful to share additional local information. Whether this is simply sharing a building directory of the businesses based in your hub, or promoting external businesses on your coworking spaces digital signage screens.

This can also be a valuable channel for additional revenue, selling screen space to those willing to target your clientele. Remember; remote workers tend to be high earners and they might be looking for one of those valuable local services from an apartment to rent through to a good place to eat, or even a maid.

Events and networking

Many people go to co-working spaces to feel as if they are part of the community. So it makes sense that many co-working spaces put on regular events, talks and meet and greets. Your digital signage can obviously be used to display upcoming events or local schedules for rooms and meeting spaces.

With the information on screen, this can also allow members to sign up or find the additional information (those QR codes again - they are very handy!) right there from the screen display.

And one of the additional benefits of having this information on screen, rather than on a paper noticeboard or poster, is that information can quickly and easily be updated. An event happening in 30 minutes? Display reminders on the office digital signage!

Emergency alerts and safety reminders

One of the big advantages of digital signage is that it can be used for displaying information that is critical, or even playing emergency alerts. In the case of safety reminders, it might be that you need to highlight that one entrance is out of service, or that there is a leak in one of the bathrooms.

Digital signage is also useful for displaying fire or evacuation procedures on screen - an especially important feature with so many non-permanent visitors who may not know where to go or what to do.

Find out more about digital signage for emergency alerts.

Window displays

It's not just office digital signage - your screens can also face outwards to alert potential customers that you have high quality office spaces available and that they can easily book a hot seat for the day, or longer!

Add QR codes to your signage so that potential customers can view pricing or even book access on the fly, without needing to speak to your front desk staff.

Digital signage is often used as an ad-hoc billboard or advertising display network. This can be especially powerful if you're in a competitive city environment, or you simply want to stand out amongst your surroundings.

Is coworking digital signage easy to setup?

Setting up a digital signage network is actually pretty simple. Mount your TV screens or other displays wherever you need them, make sure they have a media player such as a Chromecast or one of our own ScreenCloud hardware devices.

You then simply connect your devices to your digital signage software and you can easily manage, schedule and zone your content. Even if you have multiple locations, it's easy to segment your messaging and display local information or a more cohesive message if needed.

Digital signage in coworking spaces can be managed remotely, for example by the head office, and also by local teams. ScreenCloud gives teams the ability to manage their own content.

And if content is managed remotely, ScreenCloud devices give you the ability connect and troubleshoot to screens using remote device management (RDM).

Check out ScreenCloud PIXI

So rather than fiddling with local hardware or USB drives, digital signage makes it easier than ever to create amazing professional content for your office digital signage.

The best office digital signage software

Offering the most user-friendly dashboard, enterprise grade security and a host of powerful content management features, including remote management for screens, ScreenCloud is the pro's choice for digital signage.

Whether you're managing one or many office spaces, hybrid coworking spaces, or business networking event spaces, ScreenCloud is designed for easy setup and scaling. From your first screen to your entire workspace signage network, ScreenCloud offers all the tools you need to create and maintain professional looking digital signage.

Find out more with a demo - or sign up for a free 14 day trial.