How one church increased major event attendance by 75% using ScreenCloud digital signage.

Pflugerville Community Church is a non-denominational church located in Pflugerville, Texas. It’s aim is to invest in relationships with unconnected people and welcome those seeking God to a culturally relevant, quality worship service. It offers a series of progressive services, including an Unplugged Service of worship through meditation, a Spanish service and a Sunday school for babies through to 5th grade children. 

Promote church events to a wider audience

Share information that would usually only be seen by some 

Push events and news to those using the community building

Here, we speak to Alisha M. Hall, PA for Pastor Steve Clem and Event Coordinator at Pflugerville Community Church on her experience using ScreenCloud and digital signage.

We’re a fairly small church around 500-600 members and we realised that, while we do a lot of slide imagery on Sunday mornings and we put a lot of information into our bulletin, we have so many people who are using our community building during the week, some that attend the church and a lot who don’t. It seemed like such a waste not to be advertising in this area as well.

We then started researching if, or how, there was even a way to do that and came across ScreenCloud.This system was the most intuitive, easiest system that we came across because it was one that I can manipulate from wherever I am. If I’m on vacation and I need to update a slide, as long as I’m connected to WiFi I can do that from anywhere. This is especially helpful as I don’t office at the church, I work from home so being able to be off-site and still keep things updated was a huge draw for me. 

We have one screen in our community building. It sits right across from the main doors, so people see it as they walk in, powered by a Google Chromecast. Most of the time I use Canva or Powerpoint to create the content with an image from BigStock that I can then export as a jpeg. 

One of the first big events we published on ScreenCloud was a One Church event. Our church has three services in two languages, two in English and one in Spanish. The first weekend in May we decided we wanted to get everybody together and do one huge outdoor service, to reinforce the idea that even though we may speak different languages or attend different services - we are ONE CHURCH.

Normally at a major event like this we can get somewhere in the neighborhood of 350-400 people to show up. At this event we had almost 700 people here. To have all of our services be so intent on making sure they were coming to an event, it made me ecstatic and when I asked most people how they heard or where they got their information from, overwhelmingly we had people saying they saw the new signage. 

I was definitely sold at that point to make sure we were continuing to use it and at the price point we really can’t complain. As a Non-profit, you gave us a great discount and because we paid yearly we got an extra discount on top of that so we can’t praise it enough really. We were stoked with our turn out.

We discover how one church increased major event attendance by 75% using ScreenCloud and a screen located in their community hall, to display notices, invitations and events.

"The ScreenCloud system was the most intuitive and the easiest system that we came across because it was one that I can manipulate from wherever I am. If I’m on vacation and I need to update a slide, as long as I’m connected to WiFi I can do that from anywhere."

How Pflugerville Community Church Increased Major Event Attendance by 75% Using ScreenCloud Digital Signage

Marketing your church or place of worship is crucial to  reaching new audiences, retaining existing members and showing the  community what you’re all about it. But how easy is it to always think  of new and exciting ways to go to market?

Many want to digitize their church and find new marketing tactics but  aren’t sure where to start. The question is: Have you ever considered  using digital signage?

Digital signage is the process of using TV monitors (digital screens)  to share information about your church. Perhaps you already have a  digital screen in your reception area, but you aren’t sure what to show  on it. Or you’re looking to buy one, but need a few tips on making sure  it’s worth the investment.

Without further ado, here are 8 crucial tips for using digital signage within your church to really make an impact.

This is true for any marketing principle, but especially so in  digital signage. Luckily for the church sector, your visitors are  interested in the stuff you want to tell them! That means your digital  signage can be the digital noticeboard for a range of information -  upcoming events, charity initiatives, new members and stories from  within the community. Just remember to keep your content member-centric  and it will ensure that your visitors return to look at your digital  screens.

If there’s one thing that undermines a great digital signage display,  it’s the same content sitting on loop for months on end. Make an effort  to change your content every 1-2 weeks. You don’t have to start from  scratch - adding a new slide, or updating a notice or image is enough.  This will help you get into a pattern of ensuring your content is never  out of date and that you only show notices relevant to that week. 

In the ScreenCloud App Store  we have over 50 different apps you can use to produce content for your  digital screens. This means there’s no excuse not to get creative with  the type of content you share. From noticeboards, to Twitter feeds, news and Facebook pages, it’s all there waiting for you to use.

This is where you can experiment - are your audience more receptive  to one specific social media channel? Should you include multiple  notices or just one or two? Test different types of content and see what  response you get as this will help you to refine your strategy.

4. Think practically about the screen content

When you put your screen up or create content, think about the  practicalities of its everyday use. Something many forget to ask is:  will this screen be in eyeline of my viewers? If one of your audiences  is children, is the screen going to be way too high for them to enjoy?  You may also want to ignore audio - in busy times, it’ll be difficult to  hear and in quiet times it could be an interruption! There are still  lots of ways to make an impact with visuals alone. You also need to  consider the timing of your messaging - if the text can’t be read in a  few seconds you may want to display the content for longer, or repeat it  multiple times throughout the loop.

Here’s a secret: those who schedule different content for different  times of the day and different audiences have much higher success than  those who don’t. You know best who visits your church and when, so you  can easily make a schedule to match. For example, your notices at the  morning service may be different to in the afternoon, and may differ  again at the weekend. If you hold a specific sermon or event on a  specific day, why not change your digital screens to compliment that?  ScreenCloud’s drag-and-drop scheduling makes it really easy to set your  screens up to show the right content, at the right time.

In today’s modern world we’re all suffering from screen fatigue. In  all honesty, how long are your viewers going to be staring at your  screen? One-minute, two minutes? Even during periods of wait, it’s  likely they’ll be chatting to other members, or checking their own  screens. Keep a tight loop of content and an eye on the number of  messages you add. A loop of 30 pieces of content could mean your  audience only take away one or two, whereas a loop of five pieces,  repeated four times, could be much more effective.

As well as sharing content you should also ask your audience to go do  something. This could be to join your mailing list, follow you on  social media, or sign up to a new event or sermon. The power of the  digital screen is that it’s memorable - all you have to do is ask.

Secondly, the more you repeat your call to action, the more likely it  is to be followed. You should also pick one key aim and stick to it -  you don’t want your viewer to be left confused about what they should  do. Make it clear, simple and concise and you’ll be able to track the  effects of your digital signage more easily.

Digital signage is a powerful way to connect the voices of your  community. This could be through sharing social media feeds like  Facebook or Twitter, videos of your community discussing topics, or  images from your latest community event or charity project. Powerful  visuals are a great way to communicate exactly what your church is all  about. All you have to do is take a few images, pop them up into the  screen or allow your community to submit them for you, by sharing on  social media or to a dashboard.

This not only attracts new members, but ensures your existing members are reminded of why they’re there in the first place too.

Ready to set your digital signage displays up for your church? Checkout our free trial here.

How to set up a digital signage display for your church to share content, social media feeds, news & events and connect with new and existing members.

Churches are learning how easy digital screens are to setup and use - but what do you need to know first?

8 Crucial Tips for Using Digital Signage at your Church

There are many ways to make communication with your church members  (new and existing) easier. A few years back, churches were setting up  websites and other digital presences in order to connect better with new  and potential members. Then it was all about social media, getting  under the noses of members as they browsed Facebook or Twitter.  Nowadays, the technology on everyone’s minds is digital signage.

What is this and does your church need it? Well, we see it like this;  if you want to communicate better, in a more cost-effective and  sustainable way that will attract and retain attention then the answer  is yes.

Digital signage at its most basic is content on screens and TV  monitors that you use within your physical landscape to share and  collate information. Digital signage can be a mixture of social media  feeds, image galleries and digital noticeboards aimed at giving  up-to-the-minute information and advice to your congregation. In fact,  it can be anything you want! Which is why it’s so incredibly useful.

A second beauty spot is that unlike static signs, digital signage  feeds are always up-to-date and be changed as and when needed. Tailored  to who’s visiting or what sermon is taking place at that time and able  to be pivoted or flipped with a moment’s notice.

Previously we spoke about how digital signage marketing can be used to attract and retain church members and why it’s important..

In this post, we’ll look at the churches who are actually using it  and why it’s such an effective strategy to share and discover  information.

Digital signage for news, updates and community guidance at First Baptist Greenville

If you’re still in two minds about whether your church is ‘modern’  enough to have its own digital signage display perhaps this will change  your mind. First Baptist Greenville, a North Carolina church founded back in 1831, has recently deployed its first digital signage display.

First Baptist Greenville is a champion of inclusion and also  recognizes that its congregation, like most of today’s world, is pretty  tech savvy. To get them on board with notices and communication, it  implemented a digital signage channel. This church digital signage network is said to share:

Details of church events such as service times and mid-week opportunities

New member photos and member milestones such as birthdays, anniversaries, and childbirth

The network of screens and TV monitors is placed in high footfall  areas throughout the church, as well as the gym and recreational center  to provide health tips and motivational messaging. What a great way to  make congregation members spend more time not only at the church, but in  the gym too!

Like any digital signage network, this becomes a more cost-effective  way to share information (no more printing out of notices or flyers) but  it also shows the congregation that First Baptist Greenville is willing  to adapt to what its members today want - rather than what they wanted  back in the 19th-century when it was built. 

Digital signage for sermon posters at Faith Community Bible Church, Idaho

Faith Community Bible Church is one of our customers here at ScreenCloud, a relatively new congregation (2003 onwards) that recently implemented a great digital signage display. 

Faith Community Bible Church needed to display information about  upcoming events and the current sermon series in a way that was  beautiful and appealing. Static signs could have done this sure, but  screens not only create a better ambience but also communicate the  information in what they believe is a more appealing way!

You can spot in the images above and below, how they use multiple  screens to create a split image poster regarding upcoming events or  charitable initiatives.

Using our content management system which is managed internally,  these guys change their images weekly, creating regular posters for  sermons and other events.

We feel that this is a true case study to show how digital signage  doesn’t have to be complicated or led by someone technical. With the  right system and a little creatively, it’s easy to get all of your  information up onto screens in an aesthetic that’s pleasing on the eye.

Digital signage with a social media feed to engage your congregation, like The Church Without Walls

You can gather posts from the church’s social media profiles, as well as pictures or videos that members of your community post on social media tagged with your hashtag, all in one unified feed that you can display on a digital signage.

What better to transmit a sense of belonging than a feed full of photos with emotive captions from your community and posts from your profile? Take The Church Without Walls, for example. 

This church in Houston uses their social wall to promote virtual bible study groups, highlight church members’ achievements, post inspirational bible verses, share footage of services, and so much more. The wall collects content from both the church’s social media profiles and community members, which instantly creates a feeling of community and tells the story of a congregation that sticks together.

The Church Without Walls encourages people to use the hashtag #iamtcww on Instagram, Twitter and Facebook to be featured on the community’s social wall powered by Walls.io. 

Church digital signage displays to facilitate learning at Legacy Church

We came across Legacy Church in a case study online and were impressed by their digital signage efforts as well as how many different use cases they had implemented. 

Legacy Church, based in Albuquerque, New Mexico implemented 60  individual screen displays throughout its campus as a multi-screen video  wall for the foyer that could livestream sermons to guests on arrival.

Many of the digital screens at Legacy Church support its classroom  programme, with a screen outside each room that provides class details,  instructor names and graphics specific to that class and lesson. This  alleviates the need for staff who are solely positioned to hand out  paper leaflets. The content is also setup on a schedule so that it  updates itself in time with lesson plans. 

Digital signage ‘prayer experiences’ at Crossroads Church

As well as your ‘standard’ digital signage display used in churches  to display information, updates and social media feeds, you also have  those who really push the boundaries on what can be achieved.

Enter Crossroads Church,  located across Ohio and Kentucky who used digital signage in order to  showcase the ‘power of prayer’. This is an art installation that was  setup across a series of rooms, using digital signage through screens  and projection to create different environments to help communicate  prayer information.

The difference between this use of digital signage and traditional  displays, is that it has been setup to create an immersive ‘experience’,  where stories are brought to life and told to the audience. Yet unlike  other experiences which need to employ actors, sets and so on, this one  is made up of digital screens.

Digital signage helps many churches old and new, to implement communication networks that connect better with audiences

The content shown on the screens need not be complicated - posters, image galleries and noticeboards all work great!

Using apps like those in the ScreenCloud App Store ensure that you don’t have to be a designer or content specialist - let apps create the content for you!

To setup your own digital signage church display we offer a 14-day  free trial of our digital signage cloud-based software. We also offer a  25% discount for all non-profit organizations. Visit https://screen.cloud to get started.

Case studies and examples of how the most forward-thinking churches and places of worship are using digital signage and screen technology for their members.

Thinking about digital signage for your church? Here are some great case studies to read first.

Some of the most effective marketing strategies now used by churches  occur via the vehicle of digital signage. Prior to the rise of digital,  it was far too easy to do church marketing badly. You’ve all seen (and  maybe used) the leaflets created with clipart, showing men with coiffed  hair in pressed suits right?

Unfortunately, these do little to attract and retain an audience.  Knowing how to grow and market a church is essential to future-proofing  the success of the congregation. Better marketing means a more  interested community, higher revenue and diversity that continues to  transmit the church’s message in a way that’s relevant and compelling to  the culture of its time.

Here, we look at five ways churches can use digital screens to attract and retain members.

The digital screen is versatile - it allows organizations to change  their messaging at a moment’s notice. Rather than spending hundreds of  pounds printing and distributing flyers, you can simply change the slide  or image on screen to send out a new message. First and foremost, this  makes your church seem more reliable! No one turns up at the wrong  sermon time, visitors are warned in advance of time or location changes  and meanwhile, you can advertise all of the fun stuff too.

With a good digital signage software system (like ScreenCloud!)  you can also create different playlists and schedules for different  days. This is essential to personalizing your message depending on the  day and time. Helping visitors to get the information they need more  quickly and providing a better overall experience.

Studies show  that digital media (i.e. your screens) attract more attention in venues  than the internet or social media channels. More importantly, out of  those who see a digital screen, 55 percent can recall the specific  message displayed every time they passed one.

This makes your digital screens a wild source of revenue as visitors  to your church will actually take in and retain your marketing messages.

Digital screens also come with a one-off cost, so in the long run,  reduce the budgets that would usually be spent on paper marketing. Many  churches (like our customer Faith Community Bible Church) are already implementing digital signage networks that position them as forward-thinking against their competitors.

Digital screens also pay for themselves as local businesses and  relevant causes can pay to advertise on your screens. This ties you in  with the wider community and could even allow members the chance to  skill-swap and become better acquainted with fellow members when used as  a digital notice board.

For churches who struggle to attract the college crowd (according to studies,  70% of young adults stop attending church between the ages of 18-22)  digital screens could be your secret sauce. Young people today are ‘born  digital’ meaning they adopt the use of digital screens, mobiles,  tablets and TVs, from a young age.

When anyone, young or old, visits your church it’s essential they  have a great first experience. Any feelings of exclusion or awkwardness  are unlikely to make them want to come back. While you’re busy setting  up, or talking to other patrons, the digital screens can be your welcome  message.

Particularly for a younger audience, creating marketing messages on  your church screens speaks to them loud and clear. It’s the first port  of call to say ‘hey, how are you doing?’ as they walk in and later, can  tell them about another session they may be interested in.

Similarly, if there’s a different cohort you’re struggling to attract  you can tailor your digital signage to speak to them instead. Perhaps a  notice on a mother and baby group for young moms, or an index of local  business meetings to entice professionals.

Social media is home to many of your potential members. It’s a place  nearly everyone turns to for advice, interaction and conversations on  nearly any topic. Creating social media accounts for your congregation  allows you to join the conversation and reach a wider audience. You can  use search and find functions on Twitter and LinkedIn, as well as  Facebook groups to find church members to actively drive membership.

Your digital screens are perfectly positioned to extend this reach of  social conversation and also let existing members know where they can  find you online. This ensures that your church isn’t just front or  center of mind while your members are there, but that it also permeates  their lives outside of the church doors.

Creating live dashboards of your social messaging on Twitter, Facebook and Instagram through a social media tool such as TINT will allow you to turn your digital screens into rich social media hubs for all to see.

Successful churches are often led to success by how effective they  are at communicating who they are, what they do and why they do it.

What type of work is your church doing and how is this making a  difference in the community? It seems sensible that some of your  existing members have great stories to tell. Perhaps it was through your  congregation that they grew their faith. Do they note your church as a  place where they’ve healed and restored family relationships?

Storytelling is one of the most powerful means of communication.  Creating member stories and sharing them with the community turns your  digital screens into a powerful way to transmit and share information.

Nothing is more genuine than the real emotions, stories and comments  that come from your members. Use your digital screens to share them and  enhance your church’s authenticity along the way.

Branding and advertising are two key components for churches looking  to attract and retain members. Digital screens are the cheapest, easiest  and most effective way to allow your church to advertise and create a  brand within its own walls.

For help getting your screens online, use our 14-day free trial of ScreenCloud - the easiest way to upload videos, images, websites and presentations to your digital screens.

Marketing strategies to help churches use digital screens and digital signage software to attract and retain members and find additional revenue streams.

Looking to build your church’s membership retention strategy? Digital screens will help - here’s how.

5 Ways Churches Can Use Digital Screens To Attract and Retain Members

Sharing information from a church to its visitors easily.

Faith Community Bible Church is a community church located in Idaho. Since its inception in 2003, it has grown into an organization whose aim is to glorify God by pointing the affections of all peoples to the all satisfying person of Jesus Christ. It does this through weekly services, events, study groups, outreach programmes and youth groups.

A simple way to display important information.

The ability to show upcoming events in a visually appealing way.

Here, we speak to Pastor Jason Wolin on his experience using ScreenCloud and digital signage.

ScreenCloud’s main purpose within our Faith Community Bible Church was to display important information about upcoming events and the current sermon series in a graphically appealing way. 

We enjoy the ambiance that the screens create and how we are able to communicate this information. Usability is the biggest factor in choosing ScreenCloud over other services as well as the ability to change the images weekly, and easily navigate the ScreenCloud website.

It is very easy to use and displays images and information in a visually appealing, eye-catching way. It is great to be able to use ScreenCloud to display images on big screens that act as posters for upcoming events and sermon series information.


Interested in using ScreenCloud at your Church or place of worship? Get a free, 14-day trial here.

Helping Faith Community Bible Church with a digital signage solution that could help deliver content and update sermon information to screens in realtime

"ScreenCloud is very easy to use and displays information in an eye-catching way. It is great to be able to use ScreenCloud to display images on big screens that act as posters for upcoming events and sermon series information."

Faith Community Bible Church Use Digital Signage to Display Posters for Upcoming Events and Sermon Series in a Visually Appealing Way 

Places of Worship

How Pflugerville Community Church Increased Major Event Attendance by 75% Using ScreenCloud Digital Signage

8 Crucial Tips for Using Digital Signage at your Church

4 Church Digital Signage Examples

5 Ways Churches Can Use Digital Screens To Attract and Retain Members

Faith Community Bible Church Use Digital Signage to Display Posters for Upcoming Events and Sermon Series in a Visually Appealing Way