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Resources for IT and Digital Signage | ScreenCloud

It’s no wonder organizations are keen on adopting digital signage. Within frontline sectors, such as retail, manufacturing or transportation, digital signage can transform operations and communication. 84% of corporate leaders, 78% of frontline managers and 69% of frontline workers believe that smart investment in digital technologies leads to organizational success.

Yet, we see it too often: organizations choosing technology that not only isn’t the right fit for their scale, but also their team. When enterprises seek out scalable digital signage technology, many of the options currently on the market are too complex for their own good. 

That’s why we made ScreenCloud OS — a custom, Linux-based operating system tailored to digital signage. It’s designed specifically for enterprises, with remote device management and enough power to broadcast Ultra HD and 4K content. 

Keep reading to see how digital signage and ScreenCloud OS are the perfect pairing for enterprise IT teams, all at the low price of $95. 

You can’t take the IT out of digital signage: for seamless digital signage that meets your enterprise’s needs, all teams need to be involved. 

At ScreenCloud, we aim to take the responsibility of digital signage away from IT and in the hands of marketing and internal comms professionals, making daily processes more efficient and leaving more time to counter previously ignored business challenges.

IT departments are at the forefront of digital transformation and keeping their companies competitive. By recognizing their own objectives of digital signage, such as having a hands-off internal communication tool with improved hardware, IT can align digital signage strategies across HR, marketing and operations departments for a clearer estimate of the tool’s return on investment.

IT leaders don’t have to compromise on quality anymore. When searching for a user-friendly tool, IT managers need a device that keeps the process short, secure and simple.

ScreenCloud OS keeps the high functionality while also offering the following benefits:

Enterprise-grade security. Including logs and reporting, ScreenCloud OS also provides support for secure network configurations, proxies and custom root CAs.

Set up time. With fast USB provisioning and automatic provisioning via Ethernet, the set up time is quick and easy; ScreenCloud's plug-and-play approach shaves deployment time to just a few minutes.

Remote device management. ScreenCloud OS enables IT teams with the ability to remotely reboot devices, update network settings or credentials and more, all without needing to visit on-site locations.

Performance. We tested multiple hardware partners and ultimately chose Firefly’s Station P1 Pro media player due to its six-core CPU, a quad-core GPU and 4GB of RAM, which makes it capable of running demanding content from nearly any source. It also includes 32GB of storage so your cached content can continue to play.

ScreenCloud helps teams in 9,000+ organizations around the world communicate with those who matter most, using the screens on their walls and the content  in their systems. 

ScreenCloud’s digital signage can inform employees on corporate information like social media feeds, data visualizations, emergency alerts, and live broadcasts – or even simply the news, sports and weather. 

Sign up for a free demo and see what your organization can achieve with digital signage.

Scalable digital signage technology is hard to come by; that’s why ScreenCloud OS was custom-made for enterprise digital signage. See why organizations are all adopting digital signage and how IT leaders can benefit — all with the new ScreenCloud OS price of just $95.

ScreenCloud OS: The Essential Enterprise Tool for IT Leaders Driving Digital Transformation

Try ScreenCloud digital signage free for 14-days. No credit cards required. Or get a product demonstration.

Ready to get started with digital signage?

Why engaging hard-to-reach employees is critical to business success, and how digital signage can help.

eBook: Employee Engagement & the Deskless Workforce - ScreenCloud

Driving employee engagement by building a modern, connected workplace

Improving recall of your most important information

Increasing employee retention by celebrating achievements and building culture

Discover how and why digital signage is an appropriate and effective strategy for:

Employee Engagement & the Deskless Workforce

This eBook explores how content across various devices and display sizes is received by your eyes, and how your brain processes and remembers the things you see.

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This eBook explores how content across various devices and display sizes is received by your eyes, and how your brain processes and remembers the things you see. We'll discuss:

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Improve and keep track of your top digital content easily.

Learn how other companies are using digital signage effectively.

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Download the definitive digital signage guide for free.

About 72% of companies have already established a digital workplace strategy - and this is according to 2020 stats that’s yet to be updated. But, that’s already a large number and encouraging to see that companies have been keeping pace as the working world continues to change.

However, with employee disengagement rates that are continuously on the rise and companies suffering high turnover churns - how many of these strategies are actually effective?

Could this perhaps be because only an estimated 1% of software funding goes to the development of deskless technology and tools? Meaning that 80% of the global workforce has the least access to technology.

Is this reflecting another gap that effective communication in the workplace can easily fill?  Yes, indeed it does.

HR and IT teams have thus become encouraged to create, implement and continuously adjust their digital workplace strategies as it’s become essential for companies to amplify their communication efforts - to better reach deskbound- and deskless employees in the workplace.

Digital workplace strategy adds to the employee experience

A digital workplace strategy is an extension of digital transformation that aims to create a meaningful impact on the employee experience and employee engagement in the workplace.

With the help of tech, companies can cultivate positive working environments for their employees, which in turn makes their people more productive, engaged, and satisfied. 

Moreso, companies experience a boost in revenue, become more competitive and consequently, increase their employee retention rates.

If you’ve been keeping up with ScreenCloud’s blog pieces, you’ll know that there is a multitude of reasons why employees are disengaged and/or unhappy in the workplace - but you’ll also know that digital signage solutions offer a myriad of remedies to these problems.

So, to the behind-the-scenes curators and engineers of the digital canvases around the workplace - we’re here to share some tips on digital workplace strategies and how ScreenCloud’s digital signage solutions and their prominent features can help boost employee engagement, productivity, and satisfaction.

Between HR and IT teams, they must clarify who is responsible for certain aspects of the digital workplace strategy.

HR teams might focus more on creating the internal comms, whereas the IT team is responsible for ensuring that the digital content is correctly implemented around the workplace – or it can be the other way around or something in between.

It might seem like a small piece to the puzzle, but it’s an important element to clarify as the effectiveness of the digital workplace strategy depends on the makers and the executioners.

Assess your current platforms and tech-stacks

Majority of companies already have screens around the workplace.  That’s a call for innovation right at the fingertips - and just by getting these screens set up to display engaging content, means that HR teams are already halfway there in reaching the company’s entire workforce.

No screens yet? ScreenCloud’s got their hardware solutions for that.

As employees are more likely to focus on customers than on another wide-spread internal comms email, creating a more effective method of communication is crucial.

It’s no secret that HR teams struggle to get their communications and messaging across – especially to employees that are spread across various locations. But ticking the box of getting the comms out there, whether it be via widespread email, or even manual paper creation – doesn’t necessarily constitute an impact and nor less the assurance of employee engagement.

ScreenCloud’s digital signage solutions enable companies to set up and connect to screens in various locations – even globally. Creating centralized and streamlined communication – reaching every employee in every corner.

Continuously looping internal comms, safety protocols or even just news channels, can make employees disengaged and not pay attention to important digital communications around the workplace.

With ScreenCloud’s multi-layout channels, IT (or even HR) teams can easily add a dash of entertainment elements that’ll instantly spark interest and engagement alongside the message that they need to get across.

When curating content, HR teams must put themselves in their employees’ shoes and think about what they would like to see displayed around the workplace. Giving it a more personal feel can instantly make employees engaged as they would be able to relate to the content being displayed.

Request feedback from employees on how they feel about the content that they see and what they’d like to see more of.

And no – it doesn’t have to be laborious. ScreenCloud’s smart playlist features allow a series of content to be published. So, create a playlist of content that addresses employees’ feedback.  Giving employees a voice even in the smallest of areas with integrated communication app channels will help them feel valued, heard and included.

Anything digital comes with some sort of a design element – and often HR teams can become induced with procrastination because they’re people’s people – not designers, right? They don’t know what they don’t know and less how to curate engaging and eye-catching content.

But, it doesn’t have to be so daunting - ScreenCloud’s built-in Canvas design tool has over a hundred ready-to-use templates that can be used and adjusted according to the company’s brand.

Get a demo and see how you can elevate your company’s digital workplace strategy with ScreenCloud’s intuitive, flexible and affordable solutions. 

Boost employee engagement by improving the employee experience with an effective digital workplace strategy. Here we share personalized ScreenCloud tips.

Companies have been outgrowing their traditional ways of working due to the emergence of digital transformation in the workplace. Creating an effective and agile digital workplace strategy is an important extension to make an impact on the employee experience and cultivate employee engagement.

Why and How IT Teams Need to Elevate Their Digital Workplace Strategy

Try ScreenCloud free for 14-days. No credit cards required. Or get a product demonstration.

Ready to start communicating through screens?

A comparison guide to 20 of the top corporate communication tools for 2019, such as Slack, Yammer, Bonusly and Kissflow. Helping you to invest in the tools you truly need.

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How do you know which communication tools your organization really needs?

Download our free guide on digital signage best practices, learned from working on the digital signage strategies of over 10,000 customers. From hardware, to setup and content strategy.

Free Ebook: Digital Signage Best Practice Guideline - ScreenCloud

Why digital signage is important for gaining

Key considerations prior to creating your digital signage network.

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Considerations to create a network that will support you for years to come.

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How to evaluate the effectiveness of your digital signage pilot program and plan for the future.

Access to a free 14-day trial with no credit card required & full support and extended trial when needed

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Help gathering feedback, measuring success & rolling out the next step of your digital signage journey

Download the tips, tools and steps you need to roll out a top-notch digital signage pilot program with ScreenCloud.

Ready to start creating your employee channel?

Your handbook with new world methods on engaging employees and making them love the way you work.

Guide to Employee Engagement in 2020 - ScreenCloud

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Everything you need to get off the ground.

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Your handbook on new world employee engagement methods.

Employee engagement is still a big challenge for companies in 2020. Engaged employees stay put for longer and feel more empowered to perform their best work. Creating a network of communication, incentives and recognition helps employees feel more engaged. In this ebook we'll help you develop an employee engagement strategy that works.

How can you help employees fall back in love with your company?

ScreenCloud is a great tool for sending any content to any screen. And if you want to send content to multiple screens, across multiple locations that’s easy too. But what if you want to send content to a video wall setup, where more than one screen makes up a single display?

In this guide we’ll talk you through how to use ScreenCloud with video wall displays and everything you need to know.

A video wall is a digital display using either individual smaller screens to make up the display area, or one single large display screen. Video walls are often seen in high end retail environments, at events such as conferences or trade shows, and often also in stadiums or any other public venue.

When multiple screens make up the video wall display, content can be played either separately across each monitor, or as one big picture, by splitting content across individual screens.

One of the main benefits of using video walls is that they are very eye-catching and engaging. With the larger aspect ratio, longer viewing distance, brightness and action occurring on the screen, they naturally draw the eye and can be visually striking in the right place.

As such, a video wall can be a useful addition for when you either need to draw an audience, or if you want to deliver a specific message or ensure your content is seen.

It can be a fun way to encourage your audience to interact with the screen (as shown in the Lenovo use case below), or to allow more room for content displays such as streaming video, bold messages or striking images.

Due to their large display area, video walls are often used in relatively open indoor spaces. Because the viewing distance is longer, video walls can be used to draw the attention to a specific area within the space, or create a bold impression.

Some of the most common locations for video walls are:

Retail venues such as shopping malls or flagship stores

Basically, video walls can be set up anywhere you might want more impact than a small screen.

While video walls and billboards might appear the same, they often serve different purposes and use slightly different technologies.

Digital billboards are often designed specifically for promotional content, such as adverts.

However, video walls can be used for different types of customized content, from your own video or promos, to announcements or live streaming/narrowcasting a local event.

Another difference with video walls vs billboards is that video walls can be temporary structures. You can hire people to setup a video or display wall for events, or move your video wall to a different location.

Billboards tend to be fixed in a specific place, and their environment is usually chosen for the visual impact it might have with local traffic.

So, although you can use a video wall as a billboard, chances are that you won't use a billboard as a video wall.

Can you use a regular TV for a video wall?

Setting up video wall solutions doesn't have to mean specific made for purpose monitors. You can use readily available consumer grade TVs and monitors.

However with the ubiquity of large screen TVs in our homes, a single TV in your lobby won’t be that impressive anymore.

The largest single TV you can purchase is around 98”—a screen around 86” wide (218 cm) and 48” tall (122 cm). That’s plenty large enough for many office, factory, and other work digital signage use-cases, but not large enough even for menu signage at an average fast food restaurant today. Theaters have far larger screens—only they’re powered by projectors, and require near-darkness to be clearly visible.

For the largest digital signage, you need a video wall made up of multiple screens. And there are multiple ways to build one

Using LCD screens or LED panels for video walls

LCD screens, including TVs, computer monitors, and signage-focused professional displays, are the screens that are easiest to buy and install. You see them used as quick-service restaurant menu boards and airport arrival boards, and somewhat less commonly as storefront signage in retail displays.

They’re detailed enough to read from a close distance, with 4K or higher resolution per screen. And they can be powered by standard PCs, much like standard digital signage. They’re backlit by LEDs, so you may sometimes see them called “LED TVs,” but the actual picture is shown on an LCD screen.

LED panels, used for full-wall displays, digital billboards, and the Vegas Sphere among other use cases, can power the largest displays you can dream up.

Typically built from 50cm square LED panels, an LED video wall may contain dozens or hundreds of individual panels that, together, make up a single display that appears seamless from a distance. Their brightness and color come from the same individual bulbs.

They’re lower resolution, though, and the individual LED lights—instead of your content—will be visible at close distance. They also require dedicated cabling, power suppliers, and controller hardware—things a TV includes built-in.

But, they’re individually replaceable; if one panel breaks, you can swap in another easily without replacing the whole display setup.

Each option is better for different purposes. LCD screens are best for a quick rollout, and for screens that may be viewed at close distances. LED panels are best for planned rollouts and larger budgets, for the largest screens that will be viewed from further away.

Start first with your location’s needs. Think about your facilities and the location where you want to build a video wall.

Consider the size of your wall area and how close the average viewer will be to your screens. Those give you clues to which type of screens are best for your needs.

TVs and monitors, with 4k or higher resolutions, are far more readable up-close than an LED video wall. A 55” TV is clear and readable at a 7.7’ (or 2.35m) distance, according to Rtings, with the distance increasing for larger sized TVs (an 85” TV is best viewed from at least 11.9’ or 3.63 meters away).

An 8K TV might be clearly readable at closer distances; an HD TV might be clearest further away.

LED video walls need far more distance to be clearly visible. The average LED video wall panel has 2-4mm gaps between the LED bulbs (known as pixel pitch). Stand close enough and you’ll see individual lights instead of the intended picture.

The further away you stand, the better the picture will look. That works well for visual effects, like the animated Los Vegas Dome, while text will need to be proportionally larger the farther away viewers are from your screen. Use the 150:1 rule, recommended by Level 3: 1 inch tall text on an LED video wall is readable by people 150 inches away.

Perfect for promotions viewed from across a store, but too tall for a menu viewed a few feet away.

It’s all a tradeoff. Larger screens, best viewed further away, with the illusion of a seamless display. Smaller screens, best viewed up-close, with bezels visible to those who notice but that can be minimized with smart design.

LED video walls can also be used in more unique ways. TVs only come in rectangles. LED panels do too, but they’re small enough that they could be staggered, angled, and covered with framing for an illusion of a round or curved display. That’s why the most unique signage in public buildings are all powered by LEDs, as often are stage backdrop signage in concert venues and church video walls.

What to consider when choosing your video wall display

There are a few more considerations to keep in mind when deciding between LCD screens and LED panels for your video wall:

Brightness: Consumer TVs typically support only 300-500 in standard mode, while professional displays or HRD mode can support 1000 nits of brightness (as a comparison, the Apple Watch has a 1000 nit display, while the Apple Watch Ultra has a 3,000 nit display for outdoor use). TVs are also often glossy and reflective. LED panels support 3,500 nits or higher, and are often built for outside use. That makes LCDs best indoors in environments with little glare, and LEDs better for bright and outdoor environments.

Viewing angles: The best LCD TVs tend to have around 70° viewing angles—meaning you can stand as much as 35° from the center of the TV and still clearly view content. LED video panels have far wider viewing angles, up to 120-180°, meaning you can be almost 90° from the center of the panel and still see the image, perhaps at slightly lower brightness and clarity than dead-on. LCD screens work great when viewed directly—such as at a checkout counter—while LED panels are better for being viewed in a large room or outdoors from any direction.

Budget: Individual consumer-grade TVs may only cost around $1,000. Professional-grade TVs, such as the 75” Samsung QBB, might cost $2,300 or so. Individual LED panels are reasonably cheap, starting at $600 per 1.5’ square pane, but you’d need to spend $4,800 for eight panels in 2x4 arrangement to match a 75” TV size—plus controllers, power supplies, and additional mounting hardware.

Installation: Building maintenance teams or local TV installers could easily install large TVs. LED video walls will require custom installation. With each pane weighing as much as 62 pounds (30kg), LED video walls require a professional rigger with signage installation experience.

LCD video walls are the best fit for smaller budgets, indoor use, and text-heavy content. LED video walls are best for custom shapes and sizes, challenging visibility scenarios, and large graphic content.

The simplest video wall is simply a very large TV. 86” TVs are widely available today at around $1,000, and 98” TVs are available for 3-5x that price.

That means it’s possible to have a 7-foot wide and 4-foot tall video wall with a single display. No bezels, no panel gaps, no multiple video feeds to worry about.

That simplifies everything. You’ll need a somewhat larger wall bracket, and several technicians, to mount the TV on your wall, but everything else works the same as any other digital signage.

You could use built-in smart TV features to power the TV, or use off-the-shelf professional signage hardware such as the ScreenCloud OS P1 device to turn your TV into digital signage.

If nearly-adult-height is enough for your video wall, a single extra-large TV might be the best option.

For larger video walls, in an indoor setup where bezels aren’t an issue? An LCD video wall made up of multiple TVs is the best place to start.

Consumer TVs offer the cheapest upfront cost, with budget 50” 4K TVs starting at around $300 and 75”-86” 4K TVs at around $1000.

Most will have somewhat sizable bezels, typically around a half inch or 1.2cm wide on higher end TVs and larger on budget TVs, and may have larger bezels and the brand logo on the bottom bezel.

They’ll also be designed to be used a few hours a day, and can last from 25-50,000 hours under optimal conditions—which means they may lose brightness, show burn-in or color degradation, or have bright hotspots with all-day use.

OLED TVs offer richer colors and higher contrast ratios, but may even lower estimated lifespans and a higher chance of burn-in.

Professional displays and commercial-grade TVs cost 2-4x more than consumer TVs upfront, but include business-ready features.

Logos are typically hidden on the back, with 1.7-3.5mm bezels that are far less noticeable from a distance. They’re built to be run continuously, typically built for either 16 or 24-hour-per-day playback and warrantied for 50-100,000 hours of use. They’re also brighter—with cooling equipment to keep them operating in harsh conditions at max brightness. Check ScreenCloud’s consumer TV and professional display buyer guides for screen and brand recommendations.

Then, calculate the number of TVs you need for your video wall. Say you want a video wall that’s 10 feet wide. Using Rtings’ estimate of screen width, a 70” TV is around 61” wide. Two of those side-by-side would be just over 120” wide—and if you want the same ratio as a standard TV, use four displays in a 2x2 arrangement for a 10 foot wide, 5.6 foot tall video wall.

Mounting, power, and other connectivity needs come next. Each mounting bracket will need to be positioned precisely if you want your TVs to line up correctly, and each display will need its own power connection and HDMI cable. Check ScreenCloud’s TV Mount recommendations to start your bracket search.

Now, how will you push video to your screens and have them act like a single display? Standalone media players only include a single HDMI port and at best support 4k resolution. A video wall with multiple TVs needs either a dedicated PC to power each display and merge them into a single virtual screen, or a video wall controller that splits a single video stream to multiple HDMI outputs.

The video wall controller is the easiest option. A multi-stream transport or MST hub takes a single HDMI input and splits it for multiple displays. You’ll need one that supports extended mode—not just mirror mode, which would show the same picture on each screen—such as those from J-Tech or ISEEVY. Those can cost from around $400 for a 4-display setup powered by DisplayPort, to $1,000 for a 6 display HDMI-powered setup. But, at best, each screen will show HD or lower quality video as the controller splits a single 4K stream between the displays. Please note that only standard ratios, 16:9 or 16:10 for 2x2 or 3x3 video wall setups, are supported by the ScreenCloud player.

The best option to power an LCD video wall is a PC. You need a desktop PC with PCIe port expansion, plus one or more video cards with multiple HDMI or DisplayPort outputs. AMD FirePro or Radeon Pro, Nvidia Quadro or some Geforce models, or Matrox video cards all are designed to support 4 or more HDMI or DisplayPort outputs. Depending on your PC, you could add multiple cards to support 8 or more displays. Or, you could buy a custom rack-mounted PC like the iBase for 16 HDMI outputs.

Alternatively, if you use computer monitors rather than TVs with USB-C DisplayPort 1.2 or newer, you may be able to daisy-chain multiple monitors together from a single DisplayPort output from your computer. You may also be able to power multiple displays individually from your computer’s USB-C ports (check your PC and video card specs to see how much it will support).

Pull it all together in your PC’s Windows display settings or your video card’s software. For built-in video cards and up to 3 displays, open Intel’s Graphics Control Panel and check the Multiple Display Setting for the collage option that lets you treat each screen as a section of a larger single display. NVIDIA’s Control Panel includes a similar option under Set up Multiple Displays. AMD’s Eyefinity shows up in Windows’ default Display Settings, to arrange displays the same way you’d set your screen resolution in Windows.

And now, your TVs will act as one. Play a movie, start a PowerPoint presentation, or run digital signage software like ScreenCloud to build informative displays and share dashboards, up-to-date weather and transit info, promotions and slides, menus, and more to share with your audience. Want your bezels to be less obvious? Use a black background, and arrange text to not be located near the center of your display wall.

For the largest video walls, in bright areas that need to be visible from a long distance, LED panels are the best way to build your video wall. They can be (almost) any shape and size you can dream up.

Start first with the panels. LED video panels individually have a far lower resolution than even an HD TV, much less a 4K or 8K screen. Most LED panels will have 2-4mm pixel pitch, the gap between individual LEDs. For most indoor uses, the best options will be panes with 2mm or lower pixel pitch. For even higher quality signage, the newest MiniLED screens from suppliers like Planar have as low as 0.6mm pixel pitch that approach TV quality. That will make the image still visible when standing closer to the screen, and less likely to have a moray effect in photos and visible (versus wider pixel width where panel lines and moray may be visible, as above). The lower the pixel pitch, though, the more expensive the panel.

LED panels tend to come in squares that can be arranged however you want. You could turn an entire wall into a screen, if you want, as long as the dimensions line up fairly closely to a multiple of your video pane size. And since average panes are 50 cm squares, it’s easy to calculate the total number of panes you’ll need.

Unlike a TV, with HDMI ports and plugs built-in, each LED pane needs power and video connection. That means that in addition to the panels, you’ll also need a video processor to accept HDMI and other video inputs, a sending card to split that video signal across each LED video pane, and CAT6 ethernet cabling to connect each screen. Each pane will also need a power adaptor, along with mounting hardware to bring it all together. You’ll also need a media player, such as a ScreenCloud P1 or a custom PC for higher resolution, to push video and slides to your signage, relying on the video processor and sending card to split the video between each of the LED panes.

It’s fairly easy to buy a standard large rectangular LED video wall, such as a 137”, 6-pane LED video wall, for around $9000, for a plug-and-play setup. Larger video walls and more detailed setups that, say, wrap around a curved wall or appear non-rectangular, may be even more expensive and require custom panels and mounting hardware. For those, you’ll need to work with local providers to get a custom build installed in your facilities, with budgets starting from $50k.

Building an LED video wall is more expensive and challenging than building an LCD TV-powered video wall, but is the best way to build immersive multimedia experiences that transform your lobby, retail space, or events venue.

A guide to using video walls with ScreenCloud so that content displays across many screens without requiring multiple licenses or digital signage systems.

How to get content to play across multiple screens in one video wall display.

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Case Studies

Content

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