Frontline workers keep businesses moving, but our research shows they’re often the last to know what’s happening. On average, it takes 4.5 days for frontline employees to receive important company information, and in telecommunications, it stretches to 7.38 days. That’s almost a full week lost before updates reach the people most critical to operations.

These findings come from a study conducted by Unily in partnership with ScreenCloud, with research carried out by Censuswide. The survey gathered insights from 800 frontline workers across North America, spanning industries like healthcare, retail, manufacturing, aviation, and telecommunications. Respondents all came from enterprises with 10,000+ employees and revenues of $10 billion or more, giving a clear view of the challenges faced at scale.

In this blog, we unpack the causes of these communication breakdowns based on the study’s findings, and share recommendations on fixing them.

Read the full study on the economic cost of frontline friction here.

The challenges of internal comms for frontline employees

It takes an average of 4.5 days for information to reach frontline employees. But that’s only part of the problem. 27% of frontline workers say they get conflicting communication between HQ and local teams.

This paints a clear picture: Frontline workers received delayed, and often conflicting instructions. 

Here’s how these lead to a communication breakdown.

Our research shows a clear disconnect between leadership and the frontline. Nearly three-quarters of frontline workers (72%) say they don’t have a strong grasp of their company’s strategy, and 64% admit they don’t understand leadership priorities. Another 30% believe leaders need to do a better job of communicating strategy altogether.

The bigger issue is that their voices aren’t reaching leadership. Less than a quarter (24%) feel their feedback is heard, and only 29% say they feel a sense of belonging at their organization. 

For employees who engage with customers daily, feeling ignored leaves them working without direction and without the chance to influence decisions that could improve outcomes.

Information doesn’t just arrive late; it often arrives too late to matter, taking 4.5 days on average.

During these delays, decisions are made without frontline input. Safety and compliance risks increase, and employees feel unprepared to deliver on company priorities. For sectors like healthcare and aviation, where every moment matters, this lack of timely communication affect safety and service quality.

Even when information does reach the frontline, it’s not always consistent. The study found 27% of workers receive conflicting updates between HQ and local teams, with the number rising to 42% in telecommunications.

These contradictions lead to mistakes, wasted effort, and slower service. When frontline staff are left to decide which message to trust, it erodes confidence in leadership and leaves teams misaligned. Employees end up second-guessing their instructions instead of focusing on customers.

4. Critical communication is breaking down

When official systems don’t meet their needs, frontline workers find workarounds. 71% of employees use unauthorized apps to access important information, creating security risks and leaving sensitive data outside company controls. Essentially exposing the company to the dangers of shadow IT.

In some cases, the gaps are even more basic. 32% of manufacturing employees still rely on word-of-mouth for updates, meaning information can be distorted or missed entirely. These cracks are most dangerous during emergencies, when frontline teams are often the first affected. 

Without fast, reliable channels, response times are slowed and compliance becomes harder to enforce.

Training should be a clear path to supporting and developing frontline teams. Instead, 56% of workers say communication about training is inadequate, while 55% don’t know what programs exist at all.

This lack of clarity reinforces inequality between office staff and the frontline, with 36% of workers saying office colleagues get better access to training. In aviation, 26% of employees believe they could be more productive if training was more accessible. 

Poor communication in this area leaves staff frustrated, managers unable to build skills pipelines, and businesses missing out on productivity gains.

4 ways to keep your frontline workers connected in communication

Our joint study shows that communication breakdowns on the frontline are systemic, not random. But the same data also points to clear actions enterprises can take. Below are four key areas to focus on, each directly tied to what frontline employees told us during the study.

1. Communicate strategy in ways that resonate with the frontline

When 72% of frontline workers say they don’t have a strong grasp of company strategy and 64% don’t understand leadership priorities, it’s clear that traditional communication channels aren’t working. Long email briefings or one-off town halls may reach office staff, but they don’t connect with employees on the shop floor, in the warehouse, or field-based employees.

Enterprises need to translate strategy into clear, digestible updates delivered through the tools frontline workers already use. That could mean mobile apps for shift workers, or digital signage screens in break rooms and common areas where updates can’t be missed. 

Consistency matters here, too. If employees hear different messages from HQ and local managers, confusion sets in. A single, centralized system of communication helps avoid the 27% of workers who reported receiving conflicting information.

Only 24% of employees believe their feedback is heard by leadership. This silence comes at a cost. Workers are closest to customers and day-to-day operations, so their ideas are often the fastest way to spot inefficiencies or identify new opportunities.

To change this, companies need structured, visible feedback channels. That might look like pulse surveys delivered to employees’ phones, suggestion tools integrated into digital signage, or weekly check-ins that feed directly to management dashboards. The key is not just collecting feedback, but acting on it. 

Once workers see their ideas implemented, or at least acknowledged, employee engagement rises and the sense of belonging, which only 29% of frontline employees report today, starts to improve.

Information delays are one of the biggest weaknesses uncovered by our joint study. On average, frontline workers wait 4.5 days to receive important updates, and in telecommunications the gap grows to 7.38 days. 

It’s no surprise, then, that 71% of employees resort to using unauthorized apps just to stay informed. These stopgap solutions may help workers in the moment, but they expose enterprises to security risks and compliance issues.

Real-time digital tools solve both problems. Mobile-first apps deliver instant updates to employees no matter where they are, while digital signage ensures those without personal devices are kept just as informed. 

The benefits are clear: 84% of decision-makers in the study said digital signage improves engagement, and 87% believe it strengthens health and safety compliance. 

The data shows that frontline training often fails because workers don’t even know what’s available. More than half (56%) say communication about training is inadequate, and 55% admit they’re unaware of the programs their company offers. This reduces overall productivity and leaves enterprises struggling to close skills gaps. 

In aviation, for example, 26% of workers believe they could be more productive if they had better access to training materials.

The solution is to put training where workers can see it. That might be reminders on break-room screens, links to training modules via mobile apps, or a structured rollout calendar shared across shifts. 

Just as importantly, enterprises should make access equitable. 36% of frontline workers already believe office-based colleagues have better training opportunities. Closing that gap means showing frontline staff that their development matters just as much as anyone else’s.

Improving frontline employee communication with ScreenCloud

The study makes one thing clear: frontline workers feel disconnected. Too many don’t understand leadership priorities, receive updates days late, or rely on conflicting and insecure channels just to stay informed. Training is poorly communicated, and feedback rarely reaches decision-makers. These gaps leave employees overlooked and enterprises exposed to risks.

The solution is to rebuild communication around the frontline. With real-time updates, clear strategy messaging, and visible training opportunities, businesses can close the disconnect and create stronger engagement across every site.

That’s exactly what ScreenCloud helps organizations achieve. With digital signage that reaches employees wherever they are, we make communication instant, consistent, and impactful.

Try ScreenCloud today and see how easy it is to connect your frontline.

Frontline workers wait an average of 4.5 days for updates. Learn what our study with Unily uncovered about broken frontline employee communication and how ScreenCloud helps organizations connect every employee in real time.

Fixing Frontline Employee Communication: Insights from 800 Workers

Why Frontline Employee Communication Breaks Down and How to Fix It

Bulletin boards have long been a staple of offices and schools for posting announcements and relevant information. But often, these boards don’t live up to their name. They go unnoticed as more and more messages pile up and organization goes out the window. 

There are many great reasons to ditch the print and go for a digital information board.

Benefits of using a digital bulletin board

When you want to get the message across, displaying your announcements on digital information boards has been shown to be better for engagement. In fact, workplace digital signage bulletins have been shown to reduce the incidence of accidents by 20%. And people viewing digital signage experience over 80% recall rate of the information shared. (source)

In addition to this, physical bulletin boards require time and effort to change, which risks wasting resources and broadcasting outdated information. One of our own clients, Ricoh UK Products,  saved 65 weeks of work hours per year just by switching from manual creation of paper-based reports to digital signage.

With 70% of organizations implementing digital transformation strategies, it’s more important than ever to keep pace and engage clients, employees and customers. In fact, digital information points are increasingly found from the office, to hospitals and schools to airports. 

Increasingly, the setup costs and requirements are lower than ever and the benefits tackle many pain points that schools, offices, and healthcare facilities often face. 

For example, digital bulletin boards are:

Versatile (allowing different content to be shared on one screen)

Digital signage has made the process of creating digital information noticeboards even easier than ever. Using software such as ScreenCloud allows you to remotely share content, schedule it in advance and make quick updates without needing to reprint or rehang those notices.

Whats more, the dynamic nature of digital signage makes it easy to update content in the event of an emergency or rapidly changing situation. Let's take a closer look at some of the use cases for digital bulletin boards. 

Digital bulletin board ideas and examples

With so much freedom, it can be hard to figure out what to create. We’ve seen our fair share of digital signage successes and understand what works well and what doesn’t. If you’re looking for some inspiration, we have plenty to give.

Upcoming Events: Announcements about school plays, concerts, sports events, parent-teacher meetings, or field trips.

Exam Schedules: Posting exam dates, times, and locations to keep students informed.

Important Deadlines: Reminders for assignment submissions, application deadlines, or registration dates.

Club or Organization Updates: Sharing information about club meetings, activities, successes or recruitment.

Safety Reminders: Bulletins regarding school safety procedures, emergency protocols, or weather-related announcements.

Celebrations and Achievements: Recognizing student achievements, birthdays, or special accomplishments.

School Rules and Policies: Displaying reminders about dress codes, behavior guidelines, or code of conduct.

Find out more: Digital signage for education.

Meeting Announcements: Sharing details about upcoming meetings, including date, time, location, and agenda.

Policy Updates: Informing employees about changes to company policies, procedures, or benefits.

Employee Recognition: Highlight outstanding employee performance, work anniversaries, new joiners or birthdays with a recognition board.

Training and Development Opportunities: Promoting workshops, seminars, or training sessions to enhance employee skills.

Office Events: Announcing office parties, team-building activities, or charitable events.

Health and Wellness Tips: Providing information about fitness challenges, stress management techniques, or healthy habits.

IT Notices: Alerting employees about IT maintenance, system upgrades, or network outages.

Digital information boards for hotels and tourism businesses:

Building Directory and Wayfinding: Help guests find all of your services with ease, listing facilities and their locations.

Service Schedules and Availability: Clearly display important timings such as restaurant openings, maintenance and event schedules.

Promotional Content: Upsell your own services and loyalty programs, or partner with local businesses to help them reach your audience. 

Emergency Alerts: Providing clear instructions and guidance during emergencies, including evacuation procedures or muster points.

Find out more: Digital signage for hotels.

Digital notice boards for healthcare facilities:

Patient Education Materials: Sharing health-related information, such as disease prevention tips, medication guidelines, or lifestyle recommendations.

Health Campaigns: Promoting vaccination drives, awareness campaigns, or health screening programs.

Staff Updates: Communicating schedule changes, shifts, or training sessions for healthcare professionals.

Visitor Guidelines: Displaying information about visiting hours, visitor restrictions, or safety protocols.

Emergency Alerts: Providing instructions during emergencies, such as evacuation procedures or contact information during crisis situations.

Support Groups or Counseling Services: Announcing support group meetings, mental health services, or counseling sessions available to patients and their families.

Find out more: Digital signage for healthcare.

Digital information boards for factories and industry:

Safety and Protocol Reminders: Share information about site protocol, safety reminders and more.

Business Announcements: Display important information for non-desk based workers including business developments, performance and news.

Emergency Alerts: Providing clear and visible instructions and guidance during emergencies, including evacuation procedures or muster points.

Employee Recognition: Share birthdays, anniversaries, promotions and general recognition content for better employee engagement.

On-the-Job Training: Highlight processes and share tips and information during onboarding, or stream training videos and presentations. 

Of course, if you already have a virtual bulletin board set up in an app like Canva or Poster My Wall, you can simply connect that as-is to ScreenCloud. Once you feel like you have the hang of things, you can start expanding to other types of content, like KPI dashboards, schedule/calendar integrations, and user-submitted content.

The best way to create a dynamic digital information display is by using a TV screen and digital signage software. 

Today, digital signage software like ScreenCloud means you can easily create content and then stream it in minutes. And indeed in some cases the content is fully automated, for example emergency alerts, dashboard information, news or weather.

Here’s how you can quickly and easily set up a digital bulletin board using any kind of smart screen and ScreenCloud.

First, log into your ScreenCloud account and click New Screen in the upper right corner. It’ll ask you to type in a 6-character pairing code, which will be displayed on a TV or screen that has the ScreenCloud app running on it, such as:

If you already have a smart TV, such as Sony Bravia, LG webOS or Samsung Tizen, you can use the ScreenCloud Player app which you can download from the relevant app Store. That’s it! Your TV is all the hardware you need, and you’re ready to go.

However, we highly recommend the following option which is using a media player with your chosen screen (smart or not)...

b) TV screen + digital media player + the ScreenCloud app

We highly recommend using a digital signage media player with your chosen screen, as this gives you much better control over the functionality and scalability of your digital signage network. Check out the list of recommended media players here.

Once installed, you can download the ScreenCloud app from the relevant app store and connect your TV to your account. 

If you already use our ScreenCloud OS devices, there is no need to navigate to the app store as ScreenCloud’s software already comes pre-installed and will boot up once your device powers on. The only step you need to do is configure your network settings using a ScreenCloud OS provisioning USB flash drive. 

After you’ve got a screen connected, you need to add apps and integrations to your account. These will help you optimize what you want to display for digital signage purposes.

Digital signage is only as effective as the content you show on it. So making it easy to create and share this content is important. ScreenCloud comes with several integrations for managing content as well as some features to help you display content from any app on your digital signage. Here are some of the best apps for creating digital announcement boards:

Our very own QuickPost app is a great AI powered tool designed to create digital signage ready content in minutes. Simply pop in your text, choose and image and QuickPost does the rest. You can even add in additional elements like QR codes or ask AI to summarize busy text.

QuickPost is a tool that is free with all ScreenCloud subscriptions. 

Canvas is one of the most popular ScreenCloud apps. Think of it like a simpler version of Photoshop. Canvas allows anyone within the business – not just your designer – to create on-brand content like posters or notices. Or, you may want a designer to set up your branded templates first, and then it’s a simple case of drag and drop to customize the design later. 

For time-sensitive content like events, you can schedule when you want this content to appear/disappear within your Playlist. You can also make updates directly within Canvas and show new information instantly across all of your screens.

The Google Slides app allows you to take any slide you have and add it to your screen. The benefit of using Google Slides is that, like Canvas, it’s an online tool. This means you can create a series of messages like staff announcements, and then when you need to make a change you simply open the Google Slides file and edit it online.

Check out our 30+ free Google Slides templates bundle here. 

As probably the most popular user-friendly design app, many teams have their designs created and stored in Canva. And with ScreenCloud you can easily 

Sometimes it might be easier to upload your own graphics as a PDF, PNG or JPEG. You can add any of those files using the media file uploader. Just keep in mind that ScreenCloud does not currently support GIFs and animations. It does, however, have an easy workaround for displaying Canva images and animations on your digital signage.

The Noticeboard 2.0 app is a convenient solution for creating basic text signs with customized backgrounds. You can easily add, style, and arrange text with various formatting options. There are no limitations on the amount of text, as the app dynamically scales the board to fit the screen. Users can choose from pre-designed themes or throw in some stock icons to create their own.

Once you have your content ready, add it to a Playlist. This is just like how you would create a compilation album: add your content in the order that you want it shown, schedule the times that you want it shown and also the duration. As it’s all drag and drop you can easily add/remove content.

You can also create thematic Playlists to show on different screens in different locations at different times. However granular you want to get, ScreenCloud has the flexibility.  

It’s time the humble office announcement board went digital. Give your important internal communications the impact they deserve with digital signage.

How to Create Digital Bulletin Boards & Notices

Done well, an all hands is more than just another meeting. It can be one of the most effective ways to share important news and information with the entire company. And beyond simply sharing information, the all hands meeting, also known as a town hall meeting, is one of the best ways to present a human face (specifically of senior leadership) to the entire workforce. 

Whether you're planning to setup an all hands meeting for your business, or you're looking at how to improve your company wide meetings; we're going to dig into some tips about how to setup an all hands meeting, how to present to a multi-location workforce and ways to keep your whole team focused and engaged.

The all-hands meeting or town hall meeting is a company-wide presentation or gathering where senior leadership take the opportunity to share important updates with the entire company. 

The name comes from the idea that "all hands on deck" are present. Your company might use one of the other names for these types of meeting including:

Full-team, all-team or all-staff meeting 

The purpose of an all-hands is to align teams around business priorities and company goals, share company updates, highlight achievements and give employees the opportunity to hear directly from leadership. Typically these meetings are monthly, but they can be quarterly or held at specific milestones, such as after a funding round, product launch or major organizational change.

Unlike departmental meetings, an all hands meeting will focus on the bigger picture - specifically broader business developments or things that tend to be happening at the top. The aim is to improve transparency across the business, with open communication and a sense of shared ownership in the company's journey - an increasingly important part of helping to build a positive company culture and improve employee engagement.

Why Should Companies Hold an All Hands Meeting?

Company wide meetings are nothing new, with the practice of presenting the state of operations to the whole workforce part of the process for big business since the dawn of the industrial age. But today, in the communications era, the all hands meeting takes on a new and more important form. 

Whatever the size of the organization, there are increasingly more roles across different work arrangements. From hybrid and remote employees, to frontline staff and deskless workers, modern business tends to be fragmented and often multi-location.

This can mean that although we have more communication tools than ever, we don't always read from the same page. And this is where an all hands meeting can make the difference. 

In fact, all-hands meetings play a critical role in strengthening internal communication and company culture by underpinning these crucial workplace elements:

Transparency: Sharing information openly helps employees feel trusted and included.

Alignment: Everyone hears the same message, reducing misunderstandings and mixed priorities.

Motivation: Celebrating wins and spotlighting progress boosts morale and engagement.

Connection: Seeing and hearing from leadership humanizes the executive team, particularly in larger or distributed organizations.

Feedback: Offering Q&A opportunities or live polls gives employees a voice and fosters two-way communication.

The takeaway here is that whether your team is 20 people or 2,000, the all hands meeting provides common focus and removes a lot of grey area. And for the fact that you can present the meeting in under an hour, the benefits are huge.

But when it comes to the actual planning and execution, what are the common themes and what do you need to include in your all-hands or town hall meetings.

When it comes to an all hands presentation, the focus will be on business developments. It's typical to share some insight into the state of the company and any of the company achievements since the last meeting. There might also be an opportunity for a Q&A and information shared from specific departments.

Your company all hands meeting will likely include one or more of these:

At the top of almost all hands meeting agenda will be business updates. What form these take and how much detail you give will depend on your business - You could share metrics, financials, milestones and other top-level information. The presentation might also include a look at customer growth, product updates or performance against goals.

The all hands meeting is a great opportunity for founders, executives or department heads to speak about strategic priorities, challenges and future plans. Keep it grounded and honest, and keep boardroom level jargon to the minimum. 

With a platform in front of the whole company, it's a great time to highlight team or individual achievements. Whether that's just saying well done, or presenting rewards for challenges completed recognizing the successes of your team members publicly reinforces company values and boosts motivation.

Many all hands meetings allow different departments to take turns presenting what they’ve been working on. While you might not have every department presenting at every all hands, spotlighting a specific part of the business can be a good way to keep everyone in the loop.

Creating space for questions, perhaps at the end of the meeting, is an excellent way to answer specific queries or allow team members to have their say. These questions can be submitted anonymously in advance or asked live. 

The manner of Q&A sessions might depend on how the all hands meeting is presented - for example if you're presenting to a room full of people, a show of hands should be fine. But screen based and remote teams might need to submit queries before - or use a meeting moderator to field questions via your messaging apps.

It's not all work! These meetings are an opportunity to celebrate personal achievements (new babies born, marathons run, money raised for charity...), work anniversaries/retirements or company traditions. 

You can also use these meetings to welcome new team members, highlight promotions or career progressions, or promote team bonding events and opportunities. 

Welcoming an external speaker can be a great way to introduce a more dynamic element to your all hands meetings. In companies I've worked for we've welcomed investors who have shared their experiences and thoughts on the progress of the business - and we've also had talks from experts in everything from customer experience to cybersecurity. 

The right guest speakers can be a fantastic way to keep things interesting and engage your audience and share some really interesting insight. 

It can be a nice touch to end with what’s next. Reinforce what the business is working toward and what teams can expect in the coming weeks or months. If there are challenges, be open about it. If the company is seeking investment or to acquire another company, perhaps these can be mentioned as potential goals. 

Because the company all hands is an opportunity to share some high level information with your entire staff, you'll need to have a clear agenda. Information needs to be disseminated efficiently and in an engaging manner. 

Planning the content and structuring the presentation for the best engagement is one thing - but also ensuring you have the technical functionality to present your meeting across departments and locations will be key. You don't want technical issues to cut your presentations short...

To plan an effective and successful all hands meeting, follow these tips:

Start by clarifying the goal of the meeting and the points you want to cover. Are you aligning the team on a new strategy? Celebrating a milestone? Sharing quarterly results? Having a focused objective will shape the content and tone even if you go off-piste a little...

Create a clearly timed and structured agenda that outlines each section and speaker. Consider the total length: 30 to 60 minutes is a common range depending on your company size. Some all hands meetings can easily run over into an hour or two, but keeping it tight and focused is best for engagement.

Also, avoid overloading the agenda. Prioritize clarity and engagement over information sharing - even if you have a lot to get across. A concise agenda with well-chosen content is more effective than a packed one.

It's a good idea to have a host who manages the flow of the meeting and takes care of the IT aspects such as TV screens or online connections. The comms manager will normally manage the structure and meeting cadence on the day. 

Assign speaking slots, presentation responsibilities and tech support roles, and make sure everyone knows their part and has time to prepare.

Choose a time that works for the majority of your team, especially if you operate across time zones. If a single time isn’t feasible, consider running the meeting twice or recording it for later viewing. Here at ScreenCloud we have time zone friendly all hands meetings and then record the session for the other locations.

As an example, our Bangkok friendly all hands takes place in the afternoon Thailand time, but mid-morning London time. While our Charlotte friendly all hands takes place in the morning Eastern Standard time, but in the afternoon London time.

As you'll most likely be presenting content, use slides, video clips, charts and visuals to support key messages. Whether you're using Google Slides, MS Powerpoint, or any other presentation tool, keep slides clean and legible and remember you're talking to people across departments who might not be your normal audience.

If you're incorporating digital signage to stream your presentations, use formats that display clearly on screens of various sizes. While some viewers might be in the venue, others might be watching in meeting rooms or on their laptops or other devices. Avoid dense text and focus on simple, high-contrast designs.

If your team works across different offices, hybrid setups or remotely, you’ll need to think beyond Zoom presentations. This is where video conferencing tools and digital signage becomes essential.

With a tool like ScreenCloud’s Broadcast app, you can stream your all-hands to every screen across offices or logistics hubs at once. Whether it’s a screen in the breakroom, lobby or meeting space, everyone can watch the same content in real time without needing to dial in.

Push the all-hands live stream to every connected screen

Display supporting slides or visuals alongside the video feed

Reach teams without personal devices or email access

Ensure consistency across sites, without relying on patchy web conferencing setups

For organizations with frontline staff, warehouse teams or public-facing employees, this is especially valuable.

Run a dry run or tech check to avoid surprises. Test video, audio, slides and transitions. If you’re using our Broadcast app, you should ensure all screens are connected and displaying correctly. While ScreenCloud does offer remote device management, you don't want to reboot screens or troubleshoot while a speaker is presenting.

Make sure all your speakers know what to expect, and ideally encourage them to practice their segments. 

Even with a solid plan, delivery matters. So, here's how to present your all-hands effectively:

Authenticity matters. Be transparent about challenges, but don’t lose sight of optimism. Aim for a tone that’s clear, confident and human.

Avoid overly complex slides. Use visuals to support—not overshadow—what’s being said. Include short videos or live demos where appropriate. Good visuals can help to break up the presentation but too many (or poorly executed) can reduce the effectiveness. 

The best presentations are often those where people are able to engage and have their say. Encourage employees to engage by using:

If you're using ScreenCloud digital signage you can setup a QR code on screen to direct people to live polls, or surface questions via a meeting Slack or Teams channel. 

Try and stick to the agenda. Meetings that run long often lose the attention of their audience. A moderator can help to manage the meeting cadence, cue up speakers and bridge gaps if necessary.

Record the session and share it afterward for those who couldn’t attend. Pair the recording with a summary email or internal post that recaps the agenda, links to key resources and reiterates action items.

Tools such as Google Meet, Zoom and Teams all offer the ability to record live presentations. Share links to your all hands recordings on your intranet or storage spaces, and provide QR code links on your digital signage or via a follow up email.

As your company grows, your all-hands meetings should evolve too. Here are some ways to keep them relevant:

Enhance your All Hands meetings with practical tips for better engagement and success. Discover strategies to make every session more impactful. Read more!

Company All-Hands Meetings; Your Complete Guide

Done well, an all hands is more than just another meeting. It can be one of the most effective ways to share important news and information with the entire company. Beyond simply sharing information the all hands meeting, also known as a town hall meeting, is one of the best ways to present a human face (specifically of senior leadership) to the entire workforce.

All-Hands Meetings: What They Are and How to Plan One

While there are more ways than ever to communicate with your entire company, there is one method that remains as strong as ever: The company newsletter.

Yes, the internal newsletter might not mean the same thing it once was, and these days it might not even be a letter. But when it comes to sharing company news and ensuring that your whole organization is on the same page (literally) the company newsletter is still hard to beat.

Let's dig into why newsletters are still a big deal, however they're presented; how to create a business newsletter that people will want to read, and how to share it...

Internal newsletters remain a reliable way to share updates, celebrate achievements, and reinforce company culture in a centralized manner. They offer a digestible format that employees can skim on their own time, making them especially valuable for large or fragmented workforces where not everyone can attend meetings or browse the intranet regularly.

A major benefit of the internal company newsletter is that rather than overwhelming employees with daily emails or endless chat notifications, newsletters allow teams to take in information at their own pace. They might be able to soak up that announcement over a coffee break, or even on the bus home.

And finally, newsletters also support transparency by providing a consistent channel for leadership updates, policy changes, and strategic goals. In short, company newsletters are easy to digest and they can reach everyone - even deskless workers.

But how does the newsletter fit into your company-wide internal communications?

How Internal Newsletters Fit Into a Broader Comms Strategy

An internal newsletter should not be the only way you communicate with your team. In fact, in the modern age, they'll most likely be a tool used sparingly.

Instead, the internal newsletter works best as one part of a broader internal communications strategy. Think of it as the foundation that supports other formats, such as:

Town hall meetings: Also known as the All-hands meeting, ideal for live Q&A and big-picture updates.

Weekly or Monthly departmental meetings: Used by teams to keep everyone aligned and informed with developments that matter.

Ask Me Anything (AMA) sessions: Great for encouraging transparency and dialogue with members of the team.

Instant messaging platforms (Teams, Slack): Regularly used by organizations for fast, informal communication (and often newsletter style updates).

Internal newsletters remain a reliable way to share updates, celebrate achievements, and reinforce company culture in a centralized manner. Find out how in our blog.

When it comes to sharing company news and ensuring that your whole organization is on the same page the company newsletter is still hard to beat.

How it works:

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