Healthcare marketing today is a balancing act between trust, transparency and performance. The healthcare industry is in a sensitive position when it comes to marketing as it faces unique challenges - specifically with regards to what can and can't be said, legal regulations and, in some locations, the perception of state messaging or government spending. 

To meet this challenge, healthcare marketing strategies must be integrated, patient-centric and adapted to the realities of modern media consumption. Shifts in consumer behavior, such as increased online research and demand for convenience, are significantly influencing how healthcare organizations approach their marketing strategies. All of this while managing a tight budget and a lean marketing team…

We’re going to dig into the world of healthcare marketing and uncover some of the most effective methods from evolving digital marketing techniques to more traditional approaches. 

The healthcare journey often begins with a question. “What are the symptoms of…?” or “How do I manage…?” Being there to answer these questions is often the first step. To do this means providing accessible, medically sound content which helps patients feel informed and supported. Creating educational content is essential for building trust and authority with healthcare consumers and your target audience.

In an era when the AI overview is starting to dominate search results, this isn’t always easy. But there are still ways…

Create helpful guides in the form of specific blog pages or downloadable papers

Make videos for YouTube and/or social media

Design infographics or easy to understand visual content

This content should live on your own platform, usually a website blog - but don't be afraid to spread the reach. 

Distributing your content across online spaces, such as social media platforms and healthcare forums, is an important part of reaching your potential audience.

Remember also to use clear language, avoid medical jargon where possible and include visual aids like videos or original images whenever possible. Topics might include condition guides, preventative care checklists or behind-the-scenes interviews with clinicians.

When it comes to content, SEO should guide but not dictate your strategy. Prioritise content that is helpful over content that simply ranks. It's also a good idea to mix and match formats such as:

A mix of content allows people to engage with the information as they prefer, and also works well for the search platforms such as Google, Bing, YouTube etc.

Search engines are often the first port of call for people researching symptoms or looking for local providers. Paid search campaigns can place your services at the top of those results at the exact moment of need. Digital ads are especially effective for capturing high-intent queries from users actively seeking healthcare solutions.

In all honesty, the world of paid search marketing is a complex one, with many things to bear in mind. But to summarise it here:

Use tightly themed keyword groups focused on intent. For instance, terms like “pediatric urgent care near me” or “same-day dental appointment” show high intent. Use ad extensions to add location info, phone numbers or quick links to online booking.

Use conversion focused landing pages. You landing pages for your paid campaigns should be designed to elicit an action - whether that's booking an appointment or getting a free online assessment. Ensure your ads and landing pages comply with advertising policies, especially around claims and language. 

Regularly review campaign performance. Paid search is not a one and done marketing strategy, so monitor, analyze and adjust for click-through rate, cost per acquisition and actual patient conversions. Consider integrating search engine optimization as a complementary strategy to maximize visibility and attract more patients organically.

Paid search is highly effective for reaching prospective patients and new patients who are actively searching for healthcare services. When executed well, it can be a cornerstone of your overall marketing campaign.

Partnering with like-minded organisations (or those with an overlap) allows you to tap into new audiences while reinforcing your brand’s values. Look for health charities, fitness clubs, mental health platforms, sports clubs or local councils whose goals align with yours. One of the key objectives of such partnerships is to spread awareness about your unique offerings and build trust within the healthcare sector.

The best approach here is to co-create campaigns that benefit both parties, such as joint wellness workshops, co-branded content or shared advertising space. 

Collaborations work best when both brands bring something valuable to the table, including the specific service provided by each partner. It's also crucial to maintain consistent branding across all partnership materials to strengthen brand identity and trust.

Make sure that your messaging remains compliant and roles are clearly defined, especially when handling patient data or sensitive topics.

Hospitals, clinics and pharmacies present natural opportunities for digital signage. These eyecatching displays can promote healthcare services, share service updates, wait time estimates, health education content, or reminders about upcoming vaccination clinics. They can also highlight different healthcare options available to patients.

Outside your premises, digital out-of-home (DOOH) advertising can place your brand in transport hubs, retail centers or community spaces. These ads work well for seasonal campaigns or public health messages.

Often, marketing strategies for healthcare organizations only focus  on online channels. When that happens, so many opportunities are missed.  Digital signage, for example, has proven time and time again its  effectiveness when used within a healthcare setting.

In-house digital signage is basically like serving content to a captive audience, whether that is in a waiting room, foyer or even treatment areas. This means it has a great visual impact and a high recall rate.

Some of the ways you could use digital signage in your healthcare marketing strategy include:

To amplify social media using social media dashboards, tweet walls and Instagram galleries in patient waiting rooms

Great Ormond Street Hospital’s Instagram feed is one example of content that could be repurposed for digital signage.

To provide live news, travel information, world clocks and other forms of content useful to your audience

The ability to set up digital noticeboards quickly with key information, wait times and emergency notices using a tool like Noticeboard app

YouTube video playlists with relevant health and medical information, led by your organization or others

Branded content and advertising displays from carefully selected partners, which help to increase healthcare revenue

Image galleries and information about your staff, helping patients  to familiarize themselves with doctors and nurses to feel more connected  to your hospital

Digital signage is highly adaptable which makes it one marketing  strategy that can work within any healthcare space. You get to moderate  (and change) the content, so you can be sure what your patients are  seeing is timely and relevant. The possibilities are endless.

Influencer marketing is a huge trend in business-to-consumer brands  who are looking to increase validation for their products or services.  Influencers are traditionally those who have built up a community or  audience based on their personal brand.

One good example of how this can work in a NFP scenario is Boxed Water’s partnership  with the National Forest Foundation. Using the hashtag “#ReTree” Boxed  Water promised to plant two new trees for every image containing its  water posted on Instagram. They worked with hundreds of influencers  across the world to get the hashtag trending, encouraging more than six  million photos to be published.

This article  has a great list of medical influencers and hashtags which can be  joined to spread awareness and reach. The trick is to get inventive and  come up with a campaign that influencers will buy into, and that will  truly surprise, delight or educate potential patients. There are also  many influencers out there who have built entire followings based on their experience of a specific condition.  These influencers have a niche audience, all of whom, are experiencing  or are close to someone experiencing a specific disease or diagnosis.  Pairing up with influencers could be an accessible and effective way of  getting content and new treatment ideas in front of a huge target  audience.

It’s pretty difficult these days to get audiences to sign-up  voluntarily to receive information. Inboxes become filled at an alarming  rate, and there’s so much spam that people are wary of anything which  may add to the noise.

Lead buckets are a type of exchange you can create with potential  patients where you swap something mutually beneficial for the chance to  gain their details and be in contact with them.

New research or information before anyone else

A free podcast and guide to running given away by the UK’s NHS.

The idea is to create a piece of content or offer that your audience  sees as the same or more value as letting you say, email them once per  month with your latest updates. You’ll be surprised how many are willing  when they see it as an exchange of information, rather than just a  direct sign-up.

We’re often so focused on our external marketing strategy that we  forget about the communications going on inside. A study by McKinsey  Global Institute discovered that productivity improves by 20-25% in  organizations where employees feel connected.

Then you have employee advocacy. If you have 100 employees, all  telling their friends and family how great your healthcare plans are,  you could easily reach thousands of potential patients, for free.

A study by Nielsen  found that recommendations from friends remains the most credible form  of advertising amongst consumers. Why plow all your budget into adverts  and brand campaigns when your own employees could be the biggest  untapped pool of potential?

As AI continues to shape search engines, virtual assistants and patient-facing tools, marketers must ensure their content is readable by both humans and machines. 

And with AI overviews in the search results, or people using Chat GPT for answers to their queries, it's more important than ever to be seen on these platforms.

The best way to do this is to follow the strategies in the content marketing section, with a focus on SEO. At the time of writing, these AI results still depend on available internet content, so make sure you have a broader content marketing strategy.

 technology platforms, such as healthcare marketing technology platforms and CRM systems, can help optimize content for AI and integrate various data sources for more effective campaigns.

Use structured data markup to help search engines understand and display your content. Frame your writing in a question-and-answer format to suit voice search and AI summaries. When personalizing content, utilize clinical data from electronic health records (EHR) systems to tailor messaging and target patients more effectively. A clinical trial software development company might be a valuable asset here.

Keep copy conversational but precise. Redundant phrases or keyword stuffing are not only ineffective but may hinder AI understanding. Optimizing for AI can provide a significant competitive advantage in healthcare marketing by enabling data-driven strategies that outpace competitors.

Healthcare doesn’t begin and end at the clinic door. A healthcare organization can get involved in the communities it serves through outreach initiatives. This could mean sponsoring a local sports team, supporting school health programs, or offering free screening events.

Healthcare organizations play a vital role in community health by choosing initiatives that align with their expertise and values. For example, a mental health provider might partner with a youth organisation for stress awareness sessions.

A health system, or multiple health systems working together, can coordinate large-scale outreach programs to maximize impact and improve community well-being.

Make sure also to document all the organization's involvement through photos, local media and internal channels. You can then use these stories for PR (don't forget to invite local press along too) to reinforce your brand’s mission in a grounded, meaningful way.

Studies show that 41% of people  would choose a healthcare provider based on their social media reputation. That makes a social media strategy feel much more important  to your business aims. Channels such as Facebook, X/Twitter, Reddit, TikTok and LinkedIn give you a way to connect with customers outside of their appointments alone. 

Creating and publishing regular content across these  channels keeps you front and mind of center, so that when you are  needed patients know where to turn.

Social media also opens up a gateway to your visitors promoting things for you. One great example is a contest organized by Anne Arundel Medical Center where patients were asked to share their best “stachie” (a selfie with a mustache) to Facebook.

The campaign was to drive awareness for men’s health during November,  often known as “Movember” month but this allowed men, women and  children to become involved. This not only got hundreds of selfie image  sharing from potential visitors but it also raised awareness and drove  traffic to the center’s advice page.

Creative campaigns such as this one are a great way to attract  attention across social media and get more shares, likes and comments  for your brand.

Video is currently hugely underutilized in the world of healthcare  marketing. As a strategy, it’s proven at effectively being able to  capture the attention of audiences.

In fact, according to studies, 90% of companies that use video content have a chance of having an impact on audience decisions. In addition to this, it's one of the best methods of standing out on a busy search engine results page - search Google for a few terms in your niche and you'll see what I mean....

Video marketing can be used to create guides and information packs, to show an insight or “behind the scenes” look at your healthcare  environment and to share patient stories and testimonials.

When we see something visual like a video, it’s hard to argue with  the evidence. This makes video an extremely credible and enjoyable  format to watch and engage with.

Some of the ways you could add video to your marketing strategy include:

Youtube - the second largest search engine in the  world, YouTube is a great way to seed “how to” and guidance video  content for your audience.

Social media - all social media channels now allow  you to capture, upload and promote video content. Video is even prized  more highly by some algorithms such as Facebook’s than any other type of  static or image-led content.

Blog posts - video is a great way to illustrate content given in a blog post format and can help raise SEO.

Website - video landing pages allow your audience to really see inside your organization and what you have to offer.

Email - using the word “video” in a subject line is said to boost open rate by 19%.

Check out our guide for how to create excellent video content relevant to your community.  

The point of care is often a missed marketing opportunity. While current patients wait or move through your facility, they can be informed about relevant services, programmes or health products that enhance patient care.

Current marketing trends and ideas for healthcare organizations who want to gain more customers and expand brand awareness and reach to their audiences.

Discover the world of healthcare marketing and uncover some of the most effective methods from evolving digital marketing techniques to more traditional approaches.

Actionable Marketing Strategies for Healthcare Organizations

People today expect slick digital experiences when using their local healthcare services – and going to the dentist is no exception.

Using digital signage in your dental surgery is a great way to improve patient experience, reduce staff stress and upsell products and services. A dentist waiting room TV also provides the perfect way to share updates on queue times, as well as forming part of a vibrant wayfinding system that seamlessly directs patients to the right place at the right time.

Digital signage apps help make content creation easy, and a made for purpose CMS like ScreenCloud provides all the tools to set up and manage your content. So, if you already have some screens setup, or you're thinking of creating a signage network (check out our hardware selector to see how you can easily get them on ScreenCloud), it’s time to make your waiting room a memorable experience – for the right reasons.

1. Introduce dentists and their assistants 

For new patients and existing ones, using your digital screens to introduce your team members is a great way to put patients at ease and familiarize themselves with your team. Using Meet the Team app you can create a Google Sheet that lists all of your dentists, their job titles and a profile photo. You can even use the quote field to add their credentials.

This helps to build better, more trusting relationships from the moment that a patient arrives in your dental practice for treatment.

Dental surgeries of days gone by were packed with notices, bulletins and posters of all shapes and sizes. While this gives patients something to read while waiting, the information can be overwhelming. It also results in a lot of extra admin time for staff in terms of printing, posting and re-organizing wall displays.

By contrast, digital screens are effectively an intuitive noticeboard that can be used to display text signs and notices which help patients stay up to date with key events and information.

You could also use this to share promotions on specific treatments such as teeth whitening, straightening, dental implants or your other highest value services.

It's often a good idea to promote time-sensitive offers for a limited time only to encourage engagement.

3. Share health advice on a dental waiting room TV

Rather than sharing all of your important hygiene tips via pamphlets, use your dental TV screens to reinforce important advice and educate patients. By rotating key health messages, you can help patients to learn more about good dental habits while they wait to be treated.

You might also share educational videos on the best practices for brushing your teeth, flossing or other recommended behaviors to avoid gum disease. According to surveys, 75% of those viewing a digital sign in a healthcare centre recall at least one message. Being able to read and enjoy messages can also cut perceived wait time by up to 35%.

Custom content can easily be created and shared in Google Slides app, Noticeboard or uploaded direct as an image or video file through your Wifi network.

4. Social media feedback and user generated content

A good dentist can be hard to find, which is why people tend to scour online reviews and social media feedback for reassurance before booking an appointment.

You can strengthen patient peace of mind even further by promoting your social media feeds in your dental practice. This helps show off social proof, customer feedback and all of the great content you’re already creating for your online audience. This could be anything from your surgery’s Twitter feed, to Facebook recommendations, an Instagram gallery or a Foursquare review.

As well as sharing information about your practice on your dental waiting room TV, you could also break this up with dynamic content in the form of live news feeds, YouTube video content, or other forms of streaming or live video content – all of which can be tailored to certain demographics in order to engage patients and make them feel more at home.

You can also use digital signage screens to play music playlists via Spotify or Vimeo.

According to studies, patients who listen to music before a dental treatment have fewer stress hormones than those who take medication to calm their nerves.

In paediatric surgery, where your patients are a little younger, children have also been found to prefer having TV screens to watch and music to listen to while in the waiting room.

Digital signage goes beyond simple usage as waiting room entertainment. Like many businesses, dentists can leverage the power of digital displays in other ways such as:

With a network of multiple digital screens in a dental practice, you can segment your signage by zone or area.

For example, you could promote your latest offers for teeth whitening or corrective treatments in your window display.

You could then have a welcome display with touchscreen check-in at the reception, to enable people to skip the queue. And, with your waiting room TV, you could call people to specific treatment rooms, and signpost those rooms with tablet style signage displays.

Using ScreenCloud as dental waiting room TV

Digital signage offers many benefits to businesses, from improved communication to better engagement with everything from your special offers to your social media.

ScreenCloud makes digital signage simple. By integrating easily with consumer grade hardware, with no technical knowledge required, dental practices and healthcare facilities can quickly and efficiently start displaying information on professional digital displays.

And because ScreenCloud also includes app integrations and free display templates as standard, you don't even need design skills to create great content. Simply pick your template, edit and upload, and away you go.

Content can also be updated remotely, scheduled in advance and edited easily. What's more, with ScreenCloud, you can give user permissions to different members of your team, making it even easier to manage your digital signage displays.

Discover how ScreenCloud's market leadingdigital signage software can support your organization by signing up for afree trial, or simply request a demo to find out more

Using digital signage screens for waiting room TV in your dental surgery to create engaging content that reduces perceived wait time and engages patients.

5 Ideas to Improve Your Dentist Waiting Room TV

Can your emergency alert systems guarantee employee safety and quick responses in the most challenging circumstances?

That's the key question facing every business that deals with day-to-day safety risks, especially those operating in the industrial sector. According to the OHSA, poor hazard communication ranks among the most common causes of workplace safety incidents – a worrying stat which shows just how many businesses are failing to take time to review and strengthen their emergency communication systems.

Urgent emails, phone calls, sirens and PA systems all have their shortcomings when keeping staff informed of safety risks and incidents as soon as they occur, particularly frontline workers that don't have access to a computer or mobile phone at work. That's why today's industry leaders are turning to technology for new ways to streamline communications and ensure safety compliance across their entire organization.

This guide explores the power of digital signage in delivering quick, effective emergency communications when it matters most.

Typical emergency scenarios facing workplaces

The nature and range of emergency situations differs from industry to industry. Let's take a look at some common risk scenarios facing businesses in the industrial sector, as well as a few more general emergency scenarios in which digital signs systems can make a big difference.

Manufacturing, heavy industry, mining and logistics

Fire outbreaks – Flammable materials, heavy machinery and complex electrical systems are all commonplace in industrial environments, all of which contribute to the increased risk of workplace fires. Quick communication is crucial to prevent injury and loss of life, which is exactly what digital signage can provide.

Chemical spill – Manufacturing and heavy industries frequently handle hazardous chemicals. An unexpected spill can pose serious health risks to workers and require immediate evacuation or containment measures. Digital signage provides the ideal channel to communicate emergency information on unexpected spills.

Hazardous gas leaks – Immediate notification of a gas leak is critical, especially in industries such as chemical manufacturing, petroleum refining or mining. Digital signage can display real-time hazard identification alerts and safety procedures to ensure workers move to safe areas quickly.

Equipment failures – In mining and logistics operations, equipment failure can lead to dangerous situations, such as cave-ins, structural collapses, or hazardous material leaks. Prompt alerts through digital signage systems can help manage and mitigate these risks.

Natural disasters – Earthquakes, floods and severe weather conditions can disrupt industrial operations and pose threats to safety. Quick dissemination of information is key to ensure the right measures are taken by those in danger.

Read more: All about health and safety signage for the workplace.

General emergency notifications: Schools, hotels, retail

Medical emergencies – A sudden medical crisis requires immediate attention and a coordinated response. In these situations, a digital signage becomes an important emergency notification system that can guide people to first aid stations or alert medical personnel.

Security threats – Digital displays in public spaces like schools and hotels are a great way to flag up security threats as part of a digital emergency alert system. This could be in response to unauthorized intrusions or suspicious activities that necessitate swift and clear communication to protect people.

Evacuation procedures – Clear evacuation instructions are essential to guide people to safety, whether that's due to fires, gas leaks or other unexpected health risks. Digital displays offers a quick way to remind people of procedures and reinforce best practice in office buildings.

Severe weather – Being able to share real-time updates on hurricanes, tornadoes, blizzards and other severe weather benefits workers by providing safety instructions, sharing information on shelter locations and allowing better planning for commutes.

Missing persons – In places with high foot traffic, such as malls and resorts, digital signage can display emergency alerts and quickly share critical information about missing persons, aiding in their swift recovery.

The benefits of using digital signage emergency alerts

Digital signage alerts are revolutionizing the way urgent information is communicated, providing real-time updates to deskless workers and clear instructions during critical situations.

Some of the most main reasons for digital signage emergency alerts include:

Digital screens can be used to deliver real-time information during emergencies. Unlike traditional emergency communication methods, digital signage devices instantly share updates, ensuring that everyone is informed about the current situation and any necessary actions.

This emergency messaging can save lives by providing clear, concise instructions when every second counts.

Digital display media systems with high-definition audio output capabilities are designed to be highly visible and attention-grabbing. Bright colors, large text and dynamic content can quickly capture the attention of individuals, even in chaotic situations.

Clear and bold emergency messages and safety measures are seen and understood by all staff, which reduces the likelihood of confusion or missed instructions.

One of the significant advantages of digital signage lies in its flexibility and customization. Emergency alert templates and digital signage content can be tailored to specific scenarios and locations.

For example, different messages can be displayed in various parts of a workplace based on the proximity to the hazard. This targeted approach enhances the impact and accuracy of emergency alerts.

Digital signage can be integrated with other emergency systems, such as fire alarms, security systems, cable television systems, alert tones and public address systems as part of a multi-channel approach to on-site safety.

This integration of advanced warning and allows for a coordinated response to emergencies, ensuring that all channels of communication are utilized effectively. For instance, a fire alarm can trigger the digital signage system to display evacuation routes and assembly points.

In large industrial settings or multi-location enterprises, the ability to manage digital signage software remotely is invaluable. Centralized control allows for the rapid deployment of emergency messages across all screens, ensuring consistency and accuracy.

Remote management of emergency services also means that updates can be made quickly from any location, providing a robust response capability.

In diverse organizations and workplaces, language barriers can pose a significant challenge during emergencies. Digital signage systems can display multiple languages, ensuring that everyone receives and understands critical information – regardless of their language proficiency.

This inclusivity is crucial for comprehensive safety, especially with diverse workforces.

Clear and concise communication during emergencies helps to keep communication channels reduce panic and enhance order. Digital signage can provide step-by-step instructions, calming messages and reassurance, which can help individuals feel more in control and less anxious. This controlled response can significantly improve the efficiency of evacuation or emergency procedures.

Remember that digital signage isn't just for emergency alerts. In industrial settings, it can be used for everyday use when displaying safety protocols, operational updates or internal communications. In public spaces, it can enhance the visitor experience with information, promotions and entertainment.

This multi-functionality ensures that the investment in digital signage delivers value beyond emergency preparedness.

While the initial investment in building digital signage infrastructure needs to be planned carefully, it usually proves to be cost-effective in the long run. The ability to update digital signage content instantly means there are no recurring costs associated with printing and distributing physical materials.

The enhanced safety and potential reduction in liability can result in significant financial savings.

Using ScreenCloud as your primary emergency alert system

ScreenCloud is the digital signage software choice of a huge variety of businesses; from the industrial or construction sectors, to schools, hotels and transport hubs. But the common theme across every businesses in the modern era is that they always need to deliver an effective emergency system that will protect people at all times.

Using digital signage as part of an emergency signage solution raises the game in terms of site safety.

But these digital signs are not just about safety. Most organizations use ScreenCloud's digital signage software to improve communications and create a more transparent, open workplace.

Find out how ScreenCloud's market leading digital signage software can strengthen your approach to safety communications.

Sign up for a free trial, or request a demo to find out more.

Being prepared for an emergency is essential for every business. Find out how digital signage can improve safety with clear alert notifications and more.

Improving Safety with Digital Signage For Emergency Alerts

Digital signage is transforming the way businesses communicate, and pharmacies are no exception. By integrating digital screens into your pharmacy, you can do everything from improve customer experience to streamline operations, and even boost sales.

Digital pharmacy signage incorporates the digital displays used to communicate with visitors in and around a pharmacy. This might incorporate:

The way it works is, each signage will display preprogrammed information that’s been designed, queued and scheduled through specialized digital signage software. And just as with traditional signage like flyers and signs, there’s no size limit to your pharmacy digital signage. You can use screens as small as tablets on the counter, to large wall-mounted displays and interactive kiosks.

Speaking on positioning, there are also many places you can place screens, including:

The entrance area to capture customers immediately as they enter

Waiting areas – prime locations to engage with people waiting for prescriptions

Checkout counters where people will notice screens while making purchases

Aisles and end caps to direct attention to specific product promotions

Consultation areas to share great health advice

Digital displays are especially helpful in businesses with lots of fast changing information – new product promotions, waiting time updates, wellness tips and so on. They ensure that you can quickly send out new information without having to swap out old signs for new ones.

Find out more: Digital signage for healthcare.

How can digital signage help your pharmacy?

As pharmacies are often busy locations, switching pharmacy signage to digital can be an impactful tool for several reasons, including:

From informative displays to educational content, digital signage in pharmacies can be a great opportunity to offer real-time information to visitors. Position screens in waiting areas and you can give helpful updates on wait times, prescription statuses, and even share seasonal health advice.

You can even integrate queue management systems into your digital signage to help manage people's expectations.

Utilizing images along with text and videos can make the content more engaging and visually appealing, thereby improving the overall customer experience.

In retail, in-store displays have been shown to create a 20% boost in sales (source). Digital signage is a great channel for your own healthcare marketing strategy, and a great way to get eyes on your promotions. 

Through advertising special offers, discounts, and services, customers can be encouraged to try new products, access service or even get the drugs they need while in your pharmacy.

Additionally, digital signage can promote the pharmacy's online store and its services, as well as social media platforms, click and collect shopping, medicine delivery, and free shipping.

Digital screens can help manage queues, improve staff productivity, and contribute to other crowd control measures that help keep things organized in your pharmacy. A great example is the reduction of perceived wait times by displaying queue information alongside entertaining content in waiting areas.

Another option is to display clear messages about protocols for collecting prescriptions or requesting a consultation.

With digital signage screens, you can provide information to customers in several languages, which helps non-native speakers receive timely information and feel welcome. Pharmacies that serve large and diverse communities can really take advantage of this feature to provide translations for everything from medications to instructions.

Pharmacy signage can also be used to inform visitors about products that are out of stock, or services that are not available.

Your pharmacy can use digital screens to broadcast real-time health alerts like updates on flu outbreaks, vaccination campaigns, or COVID-19 guidelines effortlessly. This keeps people informed and makes it much easier for them to stay safe. That also means less stress for pharmacy staff who can focus on helping customers. 

Pharmacy digital signage ideas to engage customers

Digital screens often sit empty as they cycle through the same outdated slides from two months ago. At this point, people have stopped paying attention, and it’s hard not to feel like your investment was a waste.

But that doesn’t have to be the case. Here are some engaging digital signage use cases your pharmacy could try.

This one will require an easily visible screen, positioned in location at a waiting area or consultation room where it can get the most eyeballs. Display daily health tips here to educate your customers on various health topics, from nutrition to managing chronic conditions.

Content like that will be real easy to set up in ScreenCloud’s CMS. All you need to do is select one of our many professional looking design templates and insert helpful tips that will benefit your visitors.

You can even schedule content so you don't even need to update it every day.

Seasonal campaigns are another easy win for pharmacies. Promote seasonal products just before they become necessary to not only provide value to your customers, but also generate some sales.

According to the CDC, only about 40% of adults between 35 and 49 received a flu shot in 2022. Using digital signage could help get that number up by displaying reminders.

A great example of this is flu shots in the winter or allergy medications in the spring.

Here we have another simple use for your digital signage, but it could really transform the way customers experience your pharmacy. Instead of standing in line and checking at the counter every 5 minutes, you could use screens to inform customers when their prescriptions are ready for pickup. That can reduce waiting time and enhance convenience.

Use your screens to highlight new or popular products, and that could include showcasing the latest non-prescription medications, health supplements, or beauty products. By creating engaging and informative slides, you can capture customers’ attention and drive sales.

For example, a spotlight on a new vitamin supplement could include benefits, usage tips, and special promotions. Additionally, digital signage can help the pharmacy improve customer health by promoting beneficial products through instructional videos and health advice.

It's also easy to integrate promotional materials from the brand themselves, for example streaming specific ads from YouTube or using their promotional posters on your own digital network.

Touchscreens can open the door to interactivity and help customers pick up information in a new way. Visitors can look up information about different medications including usage instructions, potential side effects, and interactions by simply swiping.

Alternatively you can also link to FAQs using QR codes for popular products or common medical conditions.

This reduces the need for customers to wait in line to ask a pharmacist simple questions.

Many pharmacies offer services such as travel vaccinations, health checkups, nutrition information or smoking cessation advice. Some of these might be free to the end user, or others could be a potentially useful source of income.

Use your digital pharmacy signage as a marketing tool, displaying digital posters for your various services.

Remember to keep the information simple and easy to read, with a clear call to action.

Nothing builds trust like word-of-mouth, so why not use your digital signage to take advantage of that? Use your screens to showcase your customer reviews and testimonials, and highlight positive feedback about your pharmacy’s services, specific products, or helpful staff members.

Modern pharmacy signage includes digital displays to reach a broader audience and upsell services. Find out how your pharmacy can benefit from digital signage.

How it works:

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