As a company, our core values include behaving with integrity towards our employees, customers, suppliers and investors. We will always strive to do what’s right and behave responsibly, in line with this Code of Conduct and all applicable laws and regulations in the jurisdictions we operate in. We expect our suppliers to do the same.

Zero-tolerance to Anti-Bribery and Corruption

We have a zero-tolerance approach to bribery and corruption and are committed to acting professionally, fairly and with integrity in all our business dealings. We will only grant benefits to the extent permitted by law. 

We want to ensure that the people who work toward delivering ScreenCloud’s services to our customers are treated fairly, which means:

Respecting the UN’s International Labor Organisations labour standards

Being opposed to all forms of child and forced labour

Providing a safe working environment for our employees

Strongly opposing any discrimination on the basis of race, religion, gender, sexual orientation, disability or age

We comply with relevant legal obligations to protect our environment. 

Keeping Confidential Information confidential 

We take Data Protection seriously. We comply with relevant data protection legislation and have robust security measures in place to safeguard your data. 

We are committed to fair competition and do not subscribe to restrictive practices with any customers, suppliers or partners. 

Our Privacy Policy explains how we collect and use information when you visit our website, create an account with us or otherwise interact with us or our products. This Cookie Policy covers how we use cookies and your choices regarding cookies. 

What types of cookies and similar tracking technologies do we use on the Sites?

Cookies are small data files that are placed on your computer or mobile device when you visit a website. These may be cookies served by ScreenCloud (first-party cookies) or by other companies (Third-party cookies). Cookies serve different purposes, like helping us understand how a site is being used, letting you navigate between pages efficiently, remembering your preferences and generally improving your browsing experience. 

Our Sites may use both session cookies (which expire once you close your web browser) and persistent cookies (which stay on your computer or mobile device until you delete them).

Facilitate your login to and use of our services

To enable security features of the services such as sending you security codes via email or SMS, to remember devices from which you have previously logged in

To personalise your experience with the services

Where applicable, we do this in two ways:

On the basis of your consent to cookies as gathered on our website or other services, or

Where we are not required to obtain your consent and do not do so, on the basis of our legitimate interests in providing you with a good user experience, to improve our business and to provide the best service for our customers and visitors to our website. 

If you have provided consent you may withdraw it at any time by changing the settings on the cookies tool on our website.

3. What types of cookies and similar tracking technologies do we use on the Sites?

On the Sites, we use cookies and other tracking technologies in the following categories described in the table below. The full breakdown of the cookies we use can be found at the end of this page. 

<table>
  <thead>
    <tr>
      <th><b>Cookie Type</b></th>
      <th><b>Why we use them</b></th>
    </tr>
  </thead>
  <tbody>
    <tr>
      <td><i>Advertisement</i></td>
      <td>These cookies are used by advertising companies to collect information about how you use our Sites and other websites over time. These companies use this information to show you ads they believe will be relevant to you within our services and elsewhere, and to measure how the ads perform <br/><br/> See ‘your choices’ below on how to control them.</td>
    </tr>
    <tr>
      <td><i>Analytics</i></td>
      <td>These cookies help us understand how our services are performing and being used. These cookies may work with web beacons included in emails we send to track which emails are opened and which links are clicked by recipients.<br/><br/>See ‘your choices’ below on how to control them. Google Analytics uses its own cookies. You can find out more information about Google Analytics cookies <a href="https://developers.google.com/analytics/resources/concepts/gaConceptsCookies" target="_blank">here</a> and about how Google protects your data <a href="http://www.google.com/analytics/learn/privacy.html" target="_blank">here</a>. You can prevent the use of Google Analytics relating to your use of our Sites by downloading and installing a browser plugin available <a href="http://tools.google.com/dlpage/gaoptout?hl=en-GB" target="_blank">here</a>.
</td>
    </tr>
    <tr>
      <td><i>Necessary</i></td>
      <td>These cookies are necessary to allow the technical operation of our services (e.g., they enable you to move around on a website and to use its features).<br/><br/>See ‘your choices’ below on how to control them.</td>
    </tr>
    <tr>
      <td><i>Functionality</i></td>
      <td>These cookies enhance the functionality of our services.<br/><br/>See ‘your choices’ below on how to control them.</td>
    </tr>
    <tr>
      <td><i>Browser Web Storage</i></td>
      <td>We may use browser web storage (including via HTML5), also known as locally stored objects (“LSOs”), for similar purposes as cookies. Browser web storage enables the storage of a larger amount of data than cookies. Your web browser may provide functionality to clear your browser web storage.</td>
    </tr>
    <tr>
      <td><i>Web Beacons</i></td>
      <td>We may also use web beacons (which are also known as pixel tags and clear GIFs) on our Sites and in our HTML formatted emails to track the actions of users on our Sites and interactions with our emails. Unlike cookies, which are stored on the hard drive of your computer or mobile device by a website, pixel tags are embedded invisibly on webpages or within HTML formatted emails. Pixel tags are used to demonstrate that a webpage was accessed or that certain content was viewed, typically to measure the success of our marketing campaigns or engagement with our emails and to compile statistics about usage of the Sites, so that we can manage our content more effectively.</td>
    </tr>
    <tr>
      <td><i>Mobile Application Software Development Kits (SDKs)</i></td>
      <td>We may use third-party software development kits (“SDKs”) in our mobile applications. A SDK is third-party computer code that may be used for a variety of purposes, including to provide us with analytics regarding the use of our mobile applications, to integrate with social media, add features or functionality to our app, or to facilitate online advertising. SDKs may enable third parties to collect information directly via our App.</td>
    </tr>
  </tbody>
</table>

You have a number of ways to control or limit how we and third parties use cookies and similar technologies, including for advertising. 

<table>
  <thead>
    <tr>
      <th><b>Choice</b></th>
      <th><b>Details</b></th>
    </tr>
  </thead>
  <tbody>
    <tr>
      <td><b><i>Managing Cookie Preferences on ScreenCloud Sites</i></b></td>
      <td>We will ask for your consent to place cookies or other similar technologies on your devices, except where they are essential for us to provide you with a service that you have requested. You can withdraw any consent to the use of cookies or manage any other cookie preferences by clicking on the button available <a href="#cookies-revoke">here</a>. This will open a Cookies Consent banner, at which point you can select “Cookie settings” and update your Cookie choices before clicking “Save Settings”. <br/><br/>  
Note: It may be necessary to refresh the page for the updated settings to take effect. 
</td>
    </tr>
    <tr>
      <td><i>Mobile-Platform opt-outs</i></td>
      <td>Your mobile device settings may provide functionality to limit our, or our partners’, ability to engage in ad tracking or targeted advertising using the Google Advertising ID or Apple ID for Advertising associated with your mobile device.
</td>
    </tr>
    <tr>
      <td><i>Industry-developed Opt-out tools</i></td>
      <td>Users may opt out of receiving targeted advertising on websites through members of the Network Advertising Initiative by clicking <a href="http://www.networkadvertising.org/choices" target="_blank">here</a> or the Digital Advertising Alliance by clicking <a href="http://www.aboutads.info/choices" target="_blank">here</a>. European users may opt out of receiving targeted advertising on websites through members of the European Interactive Digital Advertising Alliance by clicking <a href="https://www.youronlinechoices.eu/" target="_blank">here</a>, selecting the user’s country, and then clicking “Choices” (or similarly-titled link). Users of our mobile applications may opt out of receiving targeted advertising in mobile apps through participating members of the Digital Advertising Alliance by installing the AppChoices mobile app, available <a href="https://www.youradchoices.com/appchoices" target="_blank">here</a>, and selecting the user’s choices. Please note that we also may work with companies that offer their own opt-out mechanisms and may not participate in the opt-out mechanisms that we linked above.</td>
    </tr>
  </tbody>
</table>

Do Not Track. Some Internet browsers may be configured to send “Do Not Track” signals to the online services that you visit. We currently do not respond to “Do Not Track” or similar signals. To find out more about “Do Not Track,” please visit https://www.allaboutdnt.com.

Targeted online advertising. Some of the business partners that collect information about users’ activities on or through our services may be members of organizations or programs that provide choices to individuals regarding the use of their browsing behaviour or mobile application usage for purposes of targeted advertising.

Information on cookies. For more information about cookies, including how to see what cookies have been set on your computer or mobile device and how to manage and delete them, visit www.allaboutcookies.org. 

If you do not accept our cookies, you may experience some inconvenience in your use of our Sites. For example, we may not be able to recognize your computer or mobile device and you may need to log in every time you visit our Sites.

Additionally, if you choose to opt-out of targeted advertisements, you will still see advertisements online but they may not be relevant to you. Even if you do choose to opt out, not all companies that serve online behavioural advertising are included in this list, and so you may still receive some cookies and tailored advertisements from companies that are not listed.

For more information about how we collect, use and share your information, see our Privacy Policy.

We reserve the right to modify this Cookie Policy at any time. If we make changes to this Cookie Policy, we will notify you by updating the date of this Cookie Policy and posting it on our website. If we make significant changes we may, and we will if required by law, also provide notification of changes in another way that we believe is reasonably likely to reach you, such as via e-mail (if you have an account where we have your contact information) or another manner through our services.

Any modifications to this Cookie Policy will be effective upon our posting the new terms and/or upon implementation of the new changes to our services (or as otherwise indicated at the time of posting). In all cases, your continued use of our services after the posting of any modified Cookie Policy indicates your acceptance of the terms of the modified Cookie Policy.

If you have any questions about this Cookie Policy, please contact us by email at support@screencloud.com. You may also contact us via the channels provided on our website contact page: https://screencloud.com/contact.

<table border="1" style="width: 100%;">
  <thead>
    <tr>
      <th style="width: 25%;"><b>Cookie name</b></th>
      <th style="width: 25%;"><b>Provider</b></th>
      <th style="width: 25%;"><b>Type</b></th>
      <th style="width: 25%;"><b>Purpose</b></th>
    </tr>
  </thead>
  <tbody>
    <tr>
      <td>bcookie</td>
      <td>LinkedIn</td>
      <td>Preferences</td>
      <td>To store browser details.</td>
    </tr>
    <tr>
      <td>driftt_aid</td>
      <td>Drift</td>
      <td>Advertisement</td>
      <td>To store a unique user ID.</td>
    </tr>
    <tr>
      <td>_cfuvid</td>
      <td>CloudFlare</td>
      <td>Necessary</td>
      <td>To apply rate limiting rule. To limit traffic where multiple unique visitors share the same IP address.</td>
    </tr>
    <tr>
      <td>drift_aid</td>
      <td>Drift</td>
      <td>Necessary</td>
      <td>To enable running Drift’s Live Chat software and provide a responsive experience.</td>
    </tr>
    <tr>
      <td>_fbp</td>
      <td>Facebook</td>
      <td>Advertisement</td>
      <td>To store and track visits across websites.</td>
    </tr>
    <tr>
      <td>lidc</td>
      <td>LinkedIn</td>
      <td>Preferences</td>
      <td>To provide load balancing functionality.</td>
    </tr>
    <tr>
      <td>_vwo_sn</td>
      <td>Visual Website Optimizer</td>
      <td>Statistics</td>
      <td>To store session-level information.</td>
    </tr>
    <tr>
      <td>_vis_opt_test_cookie</td>
      <td>Visual Website Optimizer</td>
      <td>Advertisement</td>
      <td>To read if cookies can be placed.</td>
    </tr>
    <tr>
      <td>_zitok</td>
      <td>ZoomInfo</td>
      <td>Advertisement</td>
      <td>To identify unique visitors.</td>
    </tr>
    <tr>
      <td>_rdt_uuid</td>
      <td>Reddit</td>
      <td>Advertisement</td>
      <td>To help build a profile of your interests and show relevant ads.</td>
    </tr>
    <tr>
      <td>__cf_bm</td>
      <td>CloudFlare</td>
      <td>Functional</td>
      <td>To read and filter requests from bots.</td>
    </tr>
    <tr>
      <td>_vwo_ds</td>
      <td>Visual Website Optimizer</td>
      <td>Functional</td>
      <td>These cookies collect information about how visitors interact with the pages on the website. We use the information to compile reports and to help us improve the site. The cookies collect information in an anonymous form. The information obtained does not identify anyone.</td>
    </tr>
    <tr>
      <td>li_gc</td>
      <td>LinkedIn</td>
      <td>Functional</td>
      <td>To store cookie consent preferences.</td>
    </tr>
    <tr>
      <td>_vis_opt_s</td>
      <td>Visual Website Optimizer</td>
      <td>Functional</td>
      <td>To store unique visits.</td>
    </tr>
    <tr>
      <td>li_sugr</td>
      <td>LinkedIn</td>
      <td>Advertisement</td>
      <td>To store and track a visitor's identity.</td>
    </tr>
    <tr>
      <td>_vwo_uuid</td>
      <td>Visual Website Optimizer</td>
      <td>Functional</td>
      <td>This cookie is created for each cross-domain campaign. It generates a unique id for every visitor and is used for the report segmentation feature in VWO. It also allows to view data in a refined manner.</td>
    </tr>
    <tr>
      <td>_vwo_uuid_v2</td>
      <td>Visual Website Optimizer</td>
      <td>Functional</td>
      <td>This cookie is created for each cross-domain campaign. It generates a unique id for every visitor and is used for the report segmentation feature in VWO. It also allows to view data in a refined manner.</td>
    </tr>
    <tr>
      <td>test_cookie</td>
      <td>Google DoubleClick</td>
      <td>Necessary</td>
      <td>To determine if the user's browser supports cookies.</td>
    </tr>
    <tr>
      <td>_ga_{ID}</td>
      <td>Google Analytics</td>
      <td>Statistics</td>
      <td>To store and count pageviews.</td>
    </tr>
    <tr>
      <td>_ga</td>
      <td>Google Analytics</td>
      <td>Statistics</td>
      <td>To store and count pageviews.</td>
    </tr>
    <tr>
      <td>_gcl_au</td>
      <td>Google Adsense</td>
      <td>Advertisement</td>
      <td>To store and track conversions.</td>
    </tr>
    <tr>
      <td>screencloud_cookies</td>
      <td>ScreenCloud</td>
      <td>Necessary</td>
      <td>To store user’s cookies preferences for legacy cookies consent banner implementation.</td>
    </tr>
    <tr>
      <td>MUID</td>
      <td>Microsoft Clarity</td>
      <td>Necessary</td>
      <td>To store and track visits across websites.</td>
    </tr>
    <tr>
      <td>IDE</td>
      <td>Google DoubleClick</td>
      <td>Necessary</td>
      <td>To provide ad delivery or retargeting.</td>
    </tr>
    <tr>
      <td>hubspotutk</td>
      <td>HubSpot</td>
      <td>Advertisement</td>
      <td>To store and track a visitor's identity.</td>
    </tr>
    <tr>
      <td>drift_campaign_refresh</td>
      <td>Drift bot</td>
      <td>Necessary</td>
      <td>Set during the first website load.</td>
    </tr>
    <tr>
      <td>__hssc</td>
      <td>HubSpot</td>
      <td>Functional</td>
      <td>To store anonymized statistics.</td>
    </tr>
    <tr>
      <td>__hstc</td>
      <td>HubSpot</td>
      <td>Advertisement</td>
      <td>To store time of visit.</td>
    </tr>
    <tr>
      <td>_uetsid</td>
      <td>Bing Ads</td>
      <td>Advertisement</td>
      <td>To store and track visits across websites.</td>
    </tr>
    <tr>
      <td>__hssrc</td>
      <td>HubSpot</td>
      <td>Statistics</td>
      <td>To store a unique session ID.</td>
    </tr>
    <tr>
      <td>_uetvid</td>
      <td>Bing Ads</td>
      <td>Advertisement</td>
      <td>To store and track visits across websites.</td>
    </tr>
    <tr>
      <td>vs_lift_ai</td>
      <td>MarketLinc</td>
      <td>Advertisement</td>
      <td>To track and analyse users behaviour on our website.</td>
    </tr>
    <tr>
      <td>ajs_group_id</td>
      <td>Atlassian Jira Servicedesk</td>
      <td>Statistics</td>
      <td>To track visitor usage and events within the website.</td>
    </tr>
    <tr>
      <td>vs_intent</td>
      <td>LiftAI</td>
      <td>Functional</td>
      <td>To track and analyse users behaviour on our website.</td>
    </tr>
    <tr>
      <td>vs_vid</td>
      <td>LiftAI</td>
      <td>Functional</td>
      <td>To track and analyse users behaviour on our website.</td>
    </tr>
    <tr>
      <td>vs_sid</td>
      <td>LiftAI</td>
      <td>Functional</td>
      <td>To track and analyse users behaviour on our website.</td>
    </tr>
    <tr>
      <td>_session_id</td>
      <td>Web hosting provider</td>
      <td>Necessary</td>
      <td>This system session cookie is used to store some basic information such as CSRF security token for form submission.</td>
    </tr>
    <tr>
      <td>_hjSession_{ID}</td>
      <td>Hotjar</td>
      <td>Functional</td>
      <td>To provide functions across pages.</td>
    </tr>
    <tr>
      <td>vs_conv_ai</td>
      <td>LiftAI</td>
      <td>Functional</td>
      <td>Used by Drift chat bot on our website.</td>
    </tr>
    <tr>
      <td>ajs_user_id</td>
      <td>Atlassian Jira Servicedesk</td>
      <td>Functional</td>
      <td>This cookie helps track visitor usage, events, target marketing, and can also measure application performance and stability. Cookies in this domain have lifespan of 1 year.</td>
    </tr>
    <tr>
      <td>vs_vfs</td>
      <td>LiftAI</td>
      <td>Functional</td>
      <td>Used by Drift chat bot on our website.</td>
    </tr>
    <tr>
      <td>ajs_anonymous_id</td>
      <td>Atlassian Jira Servicedesk</td>
      <td>Functional</td>
      <td>To store last visit.</td>
    </tr>
    <tr>
      <td>_hjSessionUser_{ID}</td>
      <td>Hotjar</td>
      <td>Statistics</td>
      <td>To store a unique user ID.</td>
    </tr>
    <tr>
      <td>__Secure-ENID</td>
      <td>Google</td>
      <td>Necessary</td>
      <td>To remember preferences.</td>
    </tr>
    <tr>
      <td>SOCS</td>
      <td>Google</td>
      <td>Necessary</td>
      <td>To store user’s state regarding their cookies choices.</td>
    </tr>
    <tr>
      <td>CONSENT</td>
      <td>Google Ads Optimization</td>
      <td>Necessary</td>
      <td>To store cookie consent preferences.</td>
    </tr>
    <tr>
      <td>AEC</td>
      <td>Google</td>
      <td>Necessary</td>
      <td>To detect spam and fraud.</td>
    </tr>
    <tr>
      <td>AWSELBCORS</td>
      <td>AWS</td>
      <td>Necessary</td>
      <td>To map the session to the instance.</td>
    </tr>
    <tr>
      <td>ml_6si</td>
      <td>LiftAI</td>
      <td>Functional</td>
      <td>Used by Drift chat bot on our website.</td>
    </tr>
 <tr>
      <td>__q_state_</td>
      <td>Qualified</td>
      <td>Functional</td>
      <td>Used by Qualified chat bot and analytics tool on our website.</td>
    </tr>
<tr>
      <td>OptanonConsent</td>
      <td>Qualified</td>
      <td>Functional</td>
      <td>Used by Qualified chat bot and analytics tool on our website.</td>
    </tr>
<tr>
      <td>Intercom-id-[app_id]</td>
      <td>Intercom</td>
      <td>Functional</td>
      <td>Anonymous visitor identifier.</td>
    </tr>
<tr>
      <td>Intercom-session-[app_id]</td>
      <td>Intercom</td>
      <td>Functional</td>
      <td>Keeping track of sessions.</td>
    </tr>
<tr>
      <td>Intercom-device-id-[app_id]</td>
      <td>Intercom</td>
      <td>Functional</td>
      <td>Identifier for each unique device.</td>
    </tr>
  </tbody>
</table>

This Data Processing Addendum (DPA) sets out the terms that apply when Your Personal Data is processed by ScreenCloud under the Terms of Service (the “Agreement”). Capitalised terms not defined in this DPA can be found in the Agreement. The DPAs purpose is to ensure such processing is conducted in accordance with Data Protection Laws and respects Your rights where Your Personal Data is processed under the Agreement. A list of ScreenCloud’s Sub-processors can be found at the end of this DPA.

“CCPA” means the California Consumer Privacy Act, as amended by the California Privacy Rights Act, and its implementing regulations.

“Data Controller” means the entity that determines the purposes and means of the Processing of Personal Data, as defined in the GDPR, the UK GDPR, and has the same meaning as “business,” as that term is defined by the CCPA;

“Data Processor” means the entity which Processes Personal Data on behalf of the Data Controller, as defined in the GDPR, the UK GDPR, and has the same meaning as “service provider,” as that term is defined by the CCPA;

“Data Protection Laws” means all laws and regulations applicable to the processing of Personal Data as part of or in connection to with the Services, including, but not limited to (a) the UK GDPR (b) the GDPR, (c) the CCPA, all as may be amended and are in force from time to time.

“Data Subject” means the individual to whom Personal Data relates, as defined in the GDPR, the UK GDPR, and has the same meaning as “consumer” as that term is defined under the CCPA;

“GDPR” means Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, and repealing Directive 95/46/EC (General Data Protection Regulation), as may be amended from time to time;

“Personal Data” means data about a natural person processed by Data Processor in relation to the provision of the Services under the Agreement, from which that person is identified or identifiable, as defined in the GDPR and the UK GDPR, and has the same meaning as “personal information” as that term is defined under the CCPA;

“Special Category Data” means those categories of data as defined in the GDPR, the UK GDPR and the CCPA as needing extra protection. 

“UK GDPR” means the GDPR as retained in UK Law after UK’s withdrawal from the EU, and as amended and in force from time to time.

1.1 The Parties accept and agree that the Services shall include processing of Personal Data. In respect of Customer Personal Data processed by ScreenCloud on Your behalf as part of the Services, the Parties acknowledge that ScreenCloud shall act as Data Processor and You shall act as Data Controller of such Personal Data. The duration of the processing, nature, purpose, as well as types of Personal Data and categories of Data Subjects processed under this DPA are specified in Attachment 1 of this DPA. 

2.1 You shall comply (and shall require that Your personnel comply) with the Data Protection Laws. You warrant and represent that You have an appropriate registration or notification with all and any relevant data protection authorities

2.2 You shall ensure that no data which constitutes “Special Category Data” as defined under Applicable Data Protection Law, is submitted to the Service.

2.3 You shall obtain all necessary consents required to allow ScreenCloud to process Personal Data in accordance with this Agreement. 

3.1 ScreenCloud shall comply (and shall require that its personnel comply) with the Data Protection Laws.

3.2 ScreenCloud, as Data Processor of Personal Data under this Agreement on Your behalf, shall in relation to the Personal Data provided by You:

<ol class="alphaRomanNestedList">
<li>act only on Your instructions as set out in this Agreement or as documented elsewhere in writing;</li>
<li>process such Personal Data only to the extent, and in such manner, as is necessary for the purposes of this Agreement;</li>
<li>ensure that appropriate technical and organisational measures are taken against unauthorised or unlawful processing of such Personal Data and against accidental loss, destruction or alteration  to, such Personal Data, taking into account the nature of the Personal Data; </li>
<li>operate appropriate technical and organisational security controls under continuous audit in compliance with SOC2 Type 2 Trust Service Criteria for security, confidentiality, privacy and availability to ensure that unauthorised persons do not have access to any equipment used to process such Personal Data or to the Personal Data itself; </li>
<li>use reasonable endeavours to ensure the reliability of its staff with access to such Personal Data and ensure that all such staff are under obligations of confidentiality in relation to such Personal Data;</li>
<li>provide a response within 30 days of You requesting reasonable assistance to respond to a request or complaint made by a Data Subject in respect of such Personal Data;</li>
<li>notify You of a personal data breach of which it is aware without undue delay, but within 72 hours, and shall provide You with reasonable assistance in responding to a personal data breach;</li>
<li>notify You if, in its opinion, an instruction given by You breaches the Data Protection Laws; and</li>
<li>on termination of this Agreement or the end of the carrying out of data processing, delete or return all such Personal Data to You and delete existing copies unless required to retain a copy to meet its legal or regulatory obligations.</li>
</ol>

3.3 ScreenCloud shall, if requested, provide You with information necessary to demonstrate Your compliance with obligations under Data Protection Laws and this Data Processing Addendum. ScreenCloud shall allow for audits at Your reasonable request, provided that audits are limited to once a year and during business hours, except in the event of a security incident.

4.1 You consent to ScreenCloud using the sub-processors set out in the ScreenCloud Sub-processors table in Attachment 2 to this DPA when processing Personal Data under this Agreement.

4.2 ScreenCloud shall ensure that any sub-processor it engages in relation to this Agreement is engaged on a written agreement giving commitments in relation to the processing of such Personal Data no less onerous than those set out in this Agreement. ScreenCloud shall remain liable to You for the acts of any such sub-processor in relation to such Personal Data.

4.3 ScreenCloud may appoint new sub-processors provided that it notifies You in advance via email and/or other announcement on the Platform and an updated ScreenCloud Sub-processors table. 

4.4 You have thirty (30) days from the notification of the addition of a Sub-processor to reasonably object. Continued use of the Services after this time will be taken as You having agreed to the addition.

5.1 ScreenCloud shall only transfer the Personal Data provided by You outside the US, the EU or a country with an adequacy agreement, with Your prior authorisation and where a suitable transfer mechanism is in place in accordance with Data Protection Laws.

Categories of Data Subjects 
The categories of data subjects whose personal data is transferred are determined solely by the Data Controller. In the normal course of the Data Processor’s service, the categories of data subject might include (but are not limited to): the data controller's personnel, customers, business partners, affiliates, and users.

Categories of Personal Data
The categories of personal data transferred are determined solely by the Data Controller. In the normal course of the Data Processor’s service, the categories of Personal Data transferred might include (but are not limited to): name, email address, telephone, title, free text projects, task lists, personal media items and personal digital signage entered by the Data Controller.

Special Category Data transferred (if applicable) 
At its sole discretion, Customer determines all categories and types of Customer Personal Data it may submit and transfer to the Data Processor through the Services. Customer agrees it will not upload Special Category Data to the Services. 

The frequency of the transfer
Continuous with use of the Service.

Nature of the processing
The provision of the Service to Customer in accordance with the Agreement.

Purpose(s) of the data transfer 
To provide the Service to Customer as described in the Agreement.

The period of data retention
For as long as necessary to provide the Service as described in the Agreement, as legally or contractually required, or upon receipt of Customer’s written request for deletion.

<table>
  <thead>
    <tr>
      <th>Entity Name</th>
      <th>Subprocessing Activity</th>
      <th>Entity location</th>
    </tr>
  </thead>
  <tbody>
    <tr>
      <td>Aftership</td>
      <td>SCOS Delivery Tracking Service</td>
      <td>United States</td>
    </tr>
    <tr>
      <td>Amazon Web Services</td>
      <td>Cloud Service Provider</td>
      <td>United States, EU</td>
    </tr>
    <tr>
      <td>Apollo</td>
      <td>Sales intelligence and engagement tools</td>
      <td>United States</td>
    </tr>
    <tr>
      <td>Auth0 (now Okta)</td>
      <td>Authentication Services</td>
      <td>United States, EU</td>
    </tr>
    <tr>
      <td>Chargebee</td>
      <td>Payment Processor</td>
      <td>United States, EU</td>
    </tr>
<tr>
      <td>Clay</td>
      <td>Data enrichment and workflow automation tool</td>
      <td>United States</td>
    </tr>
<tr>
      <td>Cloudflare</td>
      <td>Content Delivery Network</td>
      <td>United States, EU</td>
    </tr>
    <tr>
      <td>Coefficient</td>
      <td>Data Pipeline for analytics and reporting</td>
      <td>United States, EU</td>
    </tr>
    <tr>
      <td>Consensus</td>
      <td>Interactive Product Experience Platform</td>
      <td>United States</td>
    </tr>
    <tr>
      <td>ConvertAPI</td>
      <td>Document Handling Services</td>
      <td>United States, EU</td>
    </tr>
    <tr>
      <td>Crossbeam</td>
      <td>Ecosystem Revenue Platform</td>
      <td>United States</td>
    </tr>
    <tr>
      <td>DataDog</td>
      <td>Application Monitoring</td>
      <td>United States, EU</td>
    </tr>
    <tr>
      <td>Filestack</td>
      <td>File Handling Services</td>
      <td>United States, EU</td>
    </tr>
    <tr>
      <td>Google Cloud Platform</td>
      <td>Cloud Services</td>
      <td>United States, EU</td>
    </tr>
    <tr>
      <td>Hightouch</td>
      <td>Extract, transformation and load services</td>
      <td>United States, EU</td>
    </tr>
    <tr>
      <td>Hook</td>
      <td>Customer Success Management Platform</td>
      <td>United States</td>
    </tr>
    <tr>
      <td>Hotjar.io</td>
      <td>Analytics Tool</td>
      <td>EU</td>
    </tr>
    <tr>
      <td>Hubspot</td>
      <td>Customer Service Platform</td>
      <td>United States, EU</td>
    </tr>
    <tr>
      <td>Intercom</td>
      <td>Customer Service Platform</td>
      <td>United States, EU</td>
    </tr>
    <tr>
      <td>Kluster</td>
      <td>Forecasting and Advanced Sales BI Platform</td>
      <td>United States</td>
    </tr>
    <tr>
      <td>LinkedIn Pixel</td>
      <td>Analytics Tool</td>
      <td>United States, EU</td>
    </tr>
    <tr>
      <td>Make.com</td>
      <td>Integration and Workflow Tool</td>
      <td>United States</td>
    </tr>
    <tr>
      <td>Microsoft Azure</td>
      <td>Cloud Service Provider</td>
      <td>United States, EU</td>
    </tr>
    <tr>
      <td>MixPanel</td>
      <td>Product analytics Tool</td>
      <td>EU</td>
    </tr>
 <tr>
      <td>OpenAI</td>
      <td>Content Summarizer</td>
      <td>United States</td>
    </tr>
    <tr>
      <td>PandaDoc</td>
      <td>Document generation and signature software</td>
      <td>United States, EU</td>
    </tr>
    <tr>
      <td>Paypal</td>
      <td>Payment Processor</td>
      <td>United States EU</td>
    </tr>
    <tr>
      <td>Qualified</td>
      <td>Customer Interaction Tool</td>
      <td>United States</td>
    </tr>
    <tr>
      <td>RevenueGrid</td>
      <td>Sales intelligence and engagement tools</td>
      <td>United States</td>
    </tr>
    <tr>
      <td>Sentry.io</td>
      <td>Application Monitoring</td>
      <td>United States, EU</td>
    </tr>
 <tr>
      <td>ShipBob</td>
      <td>Third Party Logistics Provider</td>
      <td>United States</td>
    </tr>
    <tr>
      <td>Stripe</td>
      <td>Payment Processor</td>
      <td>United States, EU</td>
    </tr>
    <tr>
      <td>Tableau</td>
      <td>Data visualisation and business intelligence tool</td>
      <td>United States, EU</td>
    </tr>
    <tr>
      <td>Typesense</td>
      <td>Search Engine</td>
      <td>United States, EU</td>
    </tr>
    <tr>
      <td>Vitally</td>
      <td>Customer Success Management Platform</td>
      <td>United States, EU</td>
    </tr>
    <tr>
      <td>Zapier</td>
      <td>Service Integration Platform</td>
      <td>United States</td>
    </tr>
  </tbody>
</table>

ScreenCloud's Free trial terms and conditions.

By signing up for the Free Trial, you agree to ScreenCloud’s Terms and Conditions, Privacy Policy and the following Free Trial Terms:

The Trial shall last for a period of 14 days following activation

At the end of the 14 days:
a. you will lose access to your ScreenCloud account, and
b. any data you provide will be deleted unless you upgrade to a paid-for subscription.

ScreenCloud reserves the right to amend or discontinue the Trial or make modifications to its Services at any time.

These Terms and Conditions were last updated on the 01.12.2023

These Terms of Service apply to new Order Forms (or renewals of existing Order Forms) effective on or after 1 December 2023. If you are an existing Customer and agreed to the previous ScreenCloud Terms and Conditions before 1 December 2023, these Terms of Service will go into effect on the renewal date of your next Order Form. If you have a separate written agreement with ScreenCloud, these online Terms of Service will not apply to you. 

These Terms of Service ("Terms") govern Your use of Screencloud’s products and/or services. By purchasing the Services, You warrant that You understand and accept these Terms. If You are accepting these Terms on behalf of a company or other legal entity, You warrant that You are authorised to enter into legally binding contracts on behalf of said entity. If You do not have such authority, or do not agree with these Terms, please cease use of the Service immediately. You are advised to print and retain a copy of these Terms for Your future reference. PDF copy of the Terms can be found here.

These Terms incorporate the Service Level Agreement (SLA), Data Processing Addendum (DPA), Code of Conduct and any Order Forms (collectively, “the Agreement”)

This Agreement is effective on either (1) the earlier of the date of Your online acceptance of the Terms and the date You first use or access the Services, or (2) date of last signature, where there is a written Agreement.

“Additional Services” means those additional professional services as provided by ScreenCloud, set out in any Order Form;

“Additional Services Fees” refers to the Fees for the Additional Services set out in any Order Form;

“Business Day” means any day which is not a Saturday, Sunday or public holiday in the UK or the US, depending on ScreenCloud entity contracted with, as set out in clause 1.1;

“Claim(s)” mean all demands, claims and liability (actual and consequential and direct and indirect and whether known and unknown, suspected and unsuspected, disclosed and undisclosed, criminal or civil, in contract, tort or otherwise) for all losses including any other expenses of any nature whatsoever;

“Confidential Information” means information that is proprietary or confidential and is either clearly labelled as such or identified as Confidential Information in clause 11;

“Content” any and all data, files, documents, multimedia files, third party links, images, videos, and any other information or material whatsoever (in any format) submitted by You to the Platform;

“Controller” has the meaning set out in the Data Protection Laws;

“Customer Account” means the account by which You access the Platform;

“Customer Data” means all the data, works and materials uploaded to or stored on the Platform by You or generated by the Platform as a result of the use of the Services by You (which may or may not constitute Personal Data);

“Customer Intellectual Property” means Your trademarks, business names and branding and all other Intellectual Property Rights owned by or licensed to You;

“Customisation” means a modification or adaptation of the Services, whether made through the development, configuration or integration of software, or otherwise;

“Data” refers to both the Customer Data and Personal Data;

“Data Protection Laws” means as applicable and binding on either party or the Services: (a) the Data Protection Act 2018 (DPA 2018), (b) any laws which implement or supplement any such laws, and, (c) any laws that replace, extend, re-enact, consolidate or amend any of the foregoing.

“Data Subject” has the meaning set out in the Data Protection Laws;

“Documentation” means the policies, procedures, manuals, product literature and or written instructions, prepared or published by ScreenCloud that describe or relate to the Services and the use, operation, features, functionality and capabilities of the Services;

“Fees” includes all monies payable to ScreenCloud, in the form set out in clause 7 and in any Order Form;

“Force Majeure Event” means any happening or event beyond the reasonable control of the party concerned, which results in a failure or delay in the performance of that party’s obligations under this Agreement;

“Initial Subscription Term” has the meaning given to it in clause 3;

“Intellectual Property Rights” means patents, rights to inventions, copyright and neighbouring and related rights, trademarks and service marks, business names and domain names, rights in get-up and trade dress, goodwill and the right to sue for passing off or unfair competition, rights in designs, database rights, rights to use, and protect the confidentiality of, confidential information (including know-how and trade secrets) and all other intellectual property rights, in each case whether registered or unregistered and including all applications and rights to apply for and be granted, renewals or extensions of, and rights to claim priority from, such rights and all similar or equivalent rights or forms of protection which subsist or will subsist now or in the future in any part of the world;

“Login Details” means the credentials used by You to access the Platform, whether comprising a username and password combination, biometrics or other available access credentials;

“Order Form” means either (a) the invoice email sent by ScreenCloud to You on purchase of the Services through the Platform, or (b) any ordering document, including a Statement of Work, specifying the Services to be provided under this Agreement and entered into between ScreenCloud and You.

“Pair” or “Paired” means the registration of a Screen to the Services by You;

“Paired Screen” means a Screen that has been Paired;

“Personal Data” shall have the meaning set out in Data Protection Laws;

“Platform” refers to the platform managed by ScreenCloud and used by You to Pair Screens and manage Your Content;

“Processor” has the meaning set out in the Data Protection Laws;

“Renewal Subscription Term” has the meaning given to it in clause 3;

“Screen” means any television, monitor or other device supported by the Services;

“ScreenCloud Intellectual Property” refers to all Intellectual Property Rights present on or in the Software (including source code), media, other materials and other content within the same, but excluding Your Intellectual Property;

“Services” means the subscription based, hosted Software-as-a-service provided by ScreenCloud to You via the Platform as summarised in the Order Form;

“Software” refers to all human readable, machine operable and all other forms of the proprietary software provided to You by ScreenCloud as software as a service as part of the Services (incorporating all forms of any modifications made to it by ScreenCloud from time to time);

“Subscription Fees” means the Fees payable by You to ScreenCloud for use of the Services during the Subscription Term;

“Subscription Term” refers to the Initial Subscription Term together with any subsequent Renewal Subscription Terms;

“Support Services” means support in relation to the use of, and the identification and resolution of errors in, the Services, but shall not include the provision of Additional Services;

“Virus” means anything or device (including any software, code, file or programme), which may: prevent, impair or otherwise adversely affect the operation of any computer software, hardware or network, any telecommunications service, equipment or network or any other service or device; prevent, impair or otherwise adversely affect access to or the operation of any programme or data, including the reliability of any programme or data (whether by rearranging, altering or erasing the programme or data in whole or part or otherwise); or adversely affect the user experience, including worms, trojan horses, viruses and other similar things or devices;

“VAT” means value added tax chargeable under applicable law of any other tax of a similar nature;

“You”, “Your” or “Customer” means the company or other legal entity on whose behalf You are accepting this Agreement

1.1 Depending on Your location, the ScreenCloud entity You will be contracting with will be as follows:

 <ol class="alphaRomanNestedList">
      <li>If You are based in North or South America, your agreement is with ScreenCloud Inc, a Delaware Company, with the company registration number 582021 and having its registered address at 500 Westover Dr, #31657, Sanford, NC 27330, United States of America; or</li>
      <li> If You are based outside of North or South America, your agreement is with ScreenCloud Limited, a company registered in England and Wales with the company registration number 09535144 and having its registered address at International House, 36-38 Cornhill, London, United Kingdom, EC3V 3NG.</li>
 </ol>

(referred to interchangeably as “ScreenCloud”)

2.1 In order to use the Service, You shall either (a) register for a Customer Account using the ScreenCloud online registration form (ScreenCloud may use the information provided to conduct verification and security procedures) or (b) register each of Your users using Single Sign On (“SSO”) integration and identify and authenticate each of Your users prior to gaining access to the Services using industry standard SSO protocol

2.2 You warrant that the information you provide when creating the Customer Account will be true, accurate and complete as far as You can reasonably be aware. You further warrant that You shall promptly notify ScreenCloud in the event of any changes to the information You have provided to ScreenCloud for this purpose.

2.3 Upon successful verification, a Customer Account will be activated and Login Details will be issued, which You may change.

3.1 This Agreement commences on the Effective Date and continues until all Order Forms hereunder have expired or been terminated in accordance with clause 13. 

3.2 The term of each Service subscription shall be as specified in the applicable Order Form and shall commence on the date specified on the Order Form, and if no date is specified, shall commence on the Effective Date ("Initial Subscription Term”). Each Order Form shall automatically renew at the end of the Initial Subscription Term for a further equivalent duration (each a “Renewal Subscription Term”) unless terminated in accordance with clause 13.

4.1 Upon being registered by ScreenCloud, ScreenCloud grants You a non-exclusive, non-transferable (without a right to sub-licence) licence to use the Services during the Subscription Term solely for the purpose of displaying Content on Paired Screens. 

4.2 You may submit a request for Support Services by providing a clear and accurate description of any fault in the Services requiring support, including the circumstances in which it arose, the area of the Services to which the fault relates and any other information reasonably required by ScreenCloud to remedy the fault, via the ticketing system made available by ScreenCloud.

4.3 You may Pair additional Screen(s) part way through a Subscription Term via the Platform, for which Additional Fees will be charged in respect of such Screen(s), calculated on a pro-rata basis of the Fee for a Screen during the current Subscription Term. 

4.4 ScreenCloud reserves the right to impose restrictions where You use the Services inappropriately or abnormally. ScreenCloud will notify You and request adjustments to usage patterns prior to any such restrictions being introduced.

4.5 ScreenCloud is entitled to make any changes to the specification, functionality and features of the Services that it desires at its sole discretion but shall provide notice of the same to You where necessary.  ScreenCloud may amend or update the Services from time to time, but such amendments or updates will not materially reduce functionality, performance, or security of the Services.

4.6 Subject to Your prior written approval, ScreenCloud may refer to You as a Customer in our marketing materials. In addition, following written approval, ScreenCloud may publish and circulate a case study describing the Services provided to you for use as a marketing tool.

4.7 You shall not, except as may be allowed by any applicable law which is incapable of exclusion by agreement between You and ScreenCloud, and except to the extent expressly permitted under this Agreement: 

<ol class="alphaRomanNestedList">
      <li>attempt to copy, modify, duplicate, create derivative works from, frame, mirror, republish, download, display, transmit, or distribute all or any portion of the Software and/or Documentation (as applicable) in any form or media or by any means; </li>
      <li>attempt to reverse compile, disassemble, reverse engineer or otherwise reduce to human-perceivable form all or any part of the Software;</li>
<li>access all or any part of the Services and Documentation in order to build a product or service which competes with the Services and/or the Documentation; </li>
      <li>use the Services and/or Documentation to provide services to third parties unless otherwise agreed in writing;</li>
<li>license, sell, rent, lease, transfer, assign, distribute, display, disclose, or otherwise commercially exploit, or otherwise make the Services and/or Documentation available to any third party; and</li>
      <li>attempt to obtain, or assist third parties in obtaining, access to the Services and/or Documentation, other than as provided under this clause 4.</li>
 </ol>

5.1 You shall be responsible for all activities that are carried out in connection with the Customer Account. ScreenCloud will not be liable where Customer Login Details are unlawfully used by another, save for a breach or negligence by ScreenCloud or its representatives. You agree to notify ScreenCloud immediately by emailing support@screencloud.com of any such unauthorised use.

5.2 You shall not introduce Viruses or access, store, distribute or transmit any other material during the course of Your use of the Services that, in ScreenCloud’s sole discretion, acting reasonably, is illegal or grossly unacceptable, and ScreenCloud reserves the right, without liability or prejudice to its other rights, to disable Your access to any material that breaches the provisions of this clause.

5.3 You warrant that all users of the Customer Account are at least 18 years old;

5.4 You shall provide ScreenCloud with all necessary co-operation in relation to this Agreement and all necessary access to such information as may be required by ScreenCloud in order to provide the Services, including but not limited to Data, security access information and configuration services, as applicable;

5.5 You shall use the Services and the Documentation in accordance with this Agreement and shall be responsible for any breach of this Agreement by any of Your employees, agents and subcontractors;

5.6 You shall obtain and maintain all necessary licences, consents, and permissions necessary for ScreenCloud, its contractors, agents, partners to perform their obligations under this Agreement, including without limitation the Services; and

5.7 You shall be solely responsible for procuring and maintaining Your network connections, internet connections and telecommunications.

5.8 You agree to comply with the obligations set out in the DPA.

6.1 ScreenCloud undertakes that the Services, Support Services and any Additional Services will be performed with reasonable skill and care.

6.2 The undertaking at clause 6.1 shall not apply to the extent of any non-conformance which is caused by use of the Services contrary to the Documentation.  If the Services do not conform with such undertaking, ScreenCloud will make reasonable commercial efforts, at its expense, to correct any such non-conformance and will make reasonable commercial endeavours to provide You with an alternative means of accomplishing the desired performance. Such correction or substitution constitutes Your sole and exclusive remedy for any breach of the undertaking set out in clause 7.1.

6.3 ScreenCloud will make the Support Services available to You in accordance with the SLA. 

6.4 ScreenCloud may suspend the provision of the Support Services if any amount due to be paid by You under this Agreement is overdue and ScreenCloud has given You notice of non-payment.

6.5 ScreenCloud agrees to comply with the obligations set out in the DPA and the commitments laid out in our Code of Conduct.

6.6 You acknowledge that the Services are designed to be compatible only with that software, hardware and those systems specified as compatible by ScreenCloud; and ScreenCloud does not warrant or represent that the Services will be compatible with any other software, hardware or systems.

7.1 You will pay the Fees set out in the Order Form in accordance with this clause 7. 

7.2 ScreenCloud will (a) if paying by credit or debit card, charge the card on your Account at the start of the Subscription Term; or (b) invoice you in advance for the applicable Subscription Fees during the Subscription Term, with payment to be received thirty (30) days from date of invoice. 

7.3 You will pay the Fees for any additional Screen(s) added by You via the Platform and any Additional Services Fees, where Additional Services have been agreed between the Parties. 

7.4 All sums payable under this Agreement are exclusive of VAT or other applicable sales tax, which will be added to those amounts and payable by You to ScreenCloud. 

7.5 ScreenCloud reserves the right to increase Fees at any time upon written notice to You, which shall take effect from the start of the next Subscription Term following which ScreenCloud gave notice to you. 

7.6 If ScreenCloud does not receive payment in accordance with this Agreement, without prejudice to any other rights and remedies, ScreenCloud may:

<ol class="alphaRomanNestedList">
      <li>without liability to You, disable Your Login Details and access to all or part of the Services. ScreenCloud shall be under no obligation to provide any or all of the Services while the Fee remains unpaid, subject to: (a) if You pay by debit or credit card, ScreenCloud having provided you with email notification of non-payment and at least twenty (20) days have passed since payment failed, or (b) if You pay by invoice, ScreenCloud having provided you with two written notifications of non-payment and at least thirty (30) days having passed since the first notice; and</li>
      <li>charge You interest on the overdue amount at the rate of 4% per annum above (a) the Federal Reserve base rate if you are contracting with ScreenCloud Inc per 1.1(a), or (b) the Bank of England base rate if you are contracting with Screencloud Ltd per 1.1(b). Interest will accrue daily until the date of actual payment and be compounded at the end of each Month.</li>
 </ol>

7.7 All Fees payable under this Agreement shall be payable in:

<ol class="alphaRomanNestedList">
      <li>the currency selected by You in the Customer Account; or</li>
      <li>the currency specified in the Order Form; or </li>
<li>where not specified, in USD if contracting with ScreenCloud Inc per clause 1.1(a), or GBP if contracting with ScreenCloud Ltd per clause 1.1(b).</li>
 </ol>

7.8 Fees are non-refundable unless otherwise stated in this Agreement or any applicable Order Form.

7.9 If there is any Fee dispute, You shall pay the undisputed amount in full pending the resolution of any dispute. Upon resolution, You shall (if necessary) pay any adjustment due within thirty (30) days. You agree to pay all amounts due in full and You shall not, for any reason whatsoever, be entitled to assert any credit, set-off or counterclaim against ScreenCloud in order to justify withholding payment of any such amount in whole or in part.

This Privacy Policy describes the privacy practices of ScreenCloud Limited, our subsidiaries and affiliates, including ScreenCloud, Inc. (collectively, “ScreenCloud”, “we”, “us”, or “our”) and the rights and choices available to you with respect to your personal information.

We collect, use and are responsible for certain personal data about you (data for which we are the “data controller”, meaning we are the organisation legally responsible for deciding how and for what purposes the data is used). This includes personal data we obtain when you use the screencloud.com website, when you contact us and when you sign up as a customer. When we do this, we are subject to the UK General Data Protection Regulation, and where you are located outside the UK, any other applicable data protection laws including the EU General Data Protection Regulation.

This Privacy Policy does not relate to data in content that you choose to submit via our software platform service and any associated services, for which we are a “data processor” and you are the “data controller”. Please see the Data Processing Addendum for information on data processing.

From time to time, ScreenCloud may introduce time-limited campaigns or features that involve the collection or processing of personal data in ways not explicitly covered in this Privacy Policy. Please see the Privacy Policy Supplement for details on how your data is handled in connection with this feature.

If you have any questions about this Privacy Policy, please contact us by email at support@screencloud.com.

How and Why We Use Your Personal Information

Other sites, mobile applications and services

Information you provide to us. Personal information you provide to us through our website or otherwise includes:

<table>
  <thead>
    <tr>
      <th><b>Types of Information</b></th>
      <th><b>Examples</b></th>
    </tr>
  </thead>
  <tbody>
    <tr>
      <td>Business and personal contact information</td>
      <td>e.g. your first and last name, email and mailing addresses, phone number, professional title and company name.</td>
    </tr>
    <tr>
      <td>Registration information</td>
      <td>e.g. information that may be related to a service, an account or an event you register for.</td>
    </tr>
    <tr>
      <td>Feedback or correspondence</td>
      <td>e.g. information you provide when you contact us with questions, feedback, or otherwise correspond with us online.</td>
    </tr>
    <tr>
      <td>Demographic information</td>
      <td>e.g. your city, state, country of residence, postal code, and age.</td>
    </tr>
    <tr>
      <td>Transaction information</td>
      <td>e.g. information about payments to and from you and other details of products or services you have purchased from us.</td>
    </tr>
    <tr>
      <td>Marketing information</td>
      <td>e.g. your preferences for receiving communications about our activities, events, and publications, and details about how you engage with our communications.</td>
    </tr>
    <tr>
      <td>Other information</td>
      <td>any further information that you may provide us which is not specifically listed above, but which we will use in accordance with this Privacy Policy or as otherwise disclosed at the time of collection.</td>
    </tr>
  </tbody>
</table>

Sensitive personal information (or ‘special category’ data). We ask that you do not provide us with any sensitive personal information (e.g., information related to racial or ethnic origin, political opinions, religion or other beliefs, health, biometrics or genetic characteristics, criminal background or trade union membership) on or through our website or services, or otherwise to us. 

Information we obtain from social media platforms. We may maintain pages for ScreenCloud on social media platforms, such as Facebook, LinkedIn, Twitter, Google, YouTube, Instagram, and other third party platforms. When you visit or interact with our pages on those platforms, the platform provider’s privacy policy will apply to your interactions and their collection, use and processing of your personal information. You or the platforms may provide us with information through the platform, and we will treat such information in accordance with this Privacy Policy.

If you choose to login to our services via a third-party platform, or otherwise connect your account on the third-party platform or network to your account through our services, we may collect information from that platform or network. For example, this information may include your email address, user ID, profile picture, cover photo, and networks to which you belong (e.g., school, workplace). 

Information we obtain from other third parties. We may receive personal information about you from third-party sources. For example, a business partner may share your contact information with us if you have expressed interest in learning specifically about our products or services, or the types of products or services we offer. We may obtain your personal information from other third parties, such as marketing partners, publicly-available sources and data providers.

Cookies and other information collected by automated means. We, our service providers, and our business partners may automatically log information about you, your computer or mobile device, and activity occurring on or through our website or services. The information that may be collected automatically includes your computer or mobile device operating system type and version number, manufacturer and model, device identifier (such as the Google Advertising ID or Apple ID for Advertising), browser type, screen resolution, IP address, the website you visited before browsing to our website, general location information such as city, state or geographic area; and information about your use of and actions on our services, such as pages or screens you viewed, how long you spent on a page or screen, navigation paths between pages or screens, information about your activity on a page or screen, access times, and length of access. Our service providers and business partners may collect this type of information over time and across third-party websites and mobile applications.

On our webpages, this information is collected using cookies, browser web storage (also known as locally stored objects, or “LSOs”), web beacons, and similar technologies, and our emails may also contain web beacons. In our applications, we may collect this information directly or through our use of third-party software development kits (“SDKs”). SDKs may enable third parties to collect information directly from our applications.

See our Cookie Policy for more information.

Referrals. Users of our services may have the opportunity to refer friends or other contacts to us. If you are an existing user, you may only submit a referral if you have permission to provide the referral’s contact information to us so that we may contact them.

We use your personal information for the following purposes and on the following legal bases:

<table style="width: 100%;">
  <tr>
    <td>To respond to your enquiries and requests, including where you have contacted us by email or by submitting a form on our website. We do this on the basis of our legitimate interests in providing good customer service where you have requested to hear from us.</td>
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    <td>To send you marketing and promotional communications relating to our products and services. We do this on the basis of your consent where you have opted in to receive marketing communications on our website. You will have the ability to opt-out of our marketing and promotional communications as described in the Opt out of marketing section below.</td>
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    <td>To communicate with you about our services (other than marketing), including important notices about the services or changes to our terms or policies, information about events or contests in which you are participating, and announcements, updates, security alerts, support and administrative messages relating to the services. We do this to comply with our legal and regulatory obligations, where applicable, or in other cases for our legitimate interests in providing good customer service.</td>
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    <td>To provide our services to you, including to create and maintain your account and user profile and to maintain the supply of our services. We do this on the legal basis of performance of our contract with you, or to take steps at your request before entering into a contract with you.</td>
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    <td>To carry out research and development activities, including analysing user demographics and use of our services to improve and develop new products and services. We do this on the basis of our legitimate interests to improve and provide the most relevant products and services for our customers.</td>
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    <td>To enforce legal rights or defend or undertake legal proceedings, including to protect, investigate and deter against fraudulent, harmful, unauthorized, unethical or illegal activity. We do this on the basis of our legitimate interests in protecting our business and our customers.</td>
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    <td>To comply with legal requirements, such as those relating to applicable laws, lawful requests and legal processes. We do this on the basis of our compliance with our legal and regulatory obligations.</td>
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Where we are relying on our legitimate interests we have carried out assessments and carefully considered the balance of our interests and your rights and interests in your personal information to ensure your interests do not override our own. You can obtain details of these assessments by contacting us (see “How to Contact Us” below).

We do not share your personal information with third parties without your consent, except in the following circumstances or as described in this Privacy Policy:

<table>
  <thead>
    <tr>
      <th><b>Types of third parties</b></th>
      <th><b>Reasons for sharing</b></th>
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  </thead>
  <tbody>
    <tr>
      <td>Affiliates</td>
      <td>We may share your personal information with our corporate parent, subsidiaries, and affiliates, for purposes consistent with this Privacy Policy.</td>
    </tr>
    <tr>
      <td>Service providers</td>
      <td>We may share your personal information with third party companies and individuals that provide services on our behalf or help us operate our services (such as identity authentication and access management, customer support, hosting, analytics, email delivery, marketing, payment processing and database management services). These third parties may use your personal information only as directed or authorized by us and in a manner consistent with this Privacy Policy, and are prohibited from using or disclosing your information for any other purpose.</td>
    </tr>
    <tr>
      <td>Third-party platforms and social media networks</td>
      <td>If you have enabled features or functionality that connect our services to a third-party platform or social media network (such as by logging in to the platform service using your account with the third-party, providing your API key or similar access token for the platform service to a third-party, or otherwise linking your account with the platform service to a third-party’s services), we may disclose the personal information that you authorized us to share. We do not control the third party’s use of your personal information.</td>
    </tr>
    <tr>
      <td>Professional advisors</td>
      <td>We may disclose your personal information to professional advisors, such as lawyers, bankers, auditors and insurers, where necessary in the course of the professional services that they render to us.</td>
    </tr>
    <tr>
      <td>Transaction information</td>
      <td>e.g. information about payments to and from you and other details of products or services you have purchased from us.</td>
    </tr>
    <tr>
      <td>For compliance, fraud prevention and safety</td>
      <td>We may share your personal information with relevant law enforcement and government authorities for the purposes of compliance, fraud prevention and safety.</td>
    </tr>
    <tr>
      <td>Business transfers</td>
      <td>We may sell, transfer or otherwise share some or all of our business or assets, including your personal information, in connection with a business transaction (or potential business transaction) such as a corporate divestiture, merger, consolidation, acquisition, reorganization or sale of assets, or in the event of bankruptcy or dissolution.</td>
    </tr>
  </tbody>
</table>

In this section, we describe the rights and choices available to all users.

Legal rights. UK and (where applicable) European data protection laws give you certain rights regarding your personal information. You may take, or ask us to take, the following actions in relation to your personal information that we hold:

Access. Provide you with information about our processing of your personal information and give you access to your personal information.

Correct. Update or correct inaccuracies in your personal information.

Delete. Delete your personal information.

Transfer. Transfer a machine-readable copy of your personal information to you or a third party of your choice.

Restrict. Restrict the processing of your personal information.

Object. Object to our reliance on our legitimate interests as the basis of our processing of your personal information that impacts your rights.

You may submit these requests by email to support@screencloud.com. We may request specific information from you to help us confirm your identity and process your request. Applicable law may require or permit us to decline your request. If we decline your request, we will tell you why, subject to legal restrictions.

If you would like to submit a complaint about our use of your personal information or our response to your requests regarding your personal information, you may contact us or submit a complaint to the data protection regulator in your jurisdiction. For the UK your data protection regulator is the ICO and you can find out more information and make a compliant via https://ico.org.uk/make-a-complaint/. For the EEA, you can find your data protection regulator here.

Your California Privacy Rights. Under California Civil Code section 1798.83, California residents are entitled to ask us for a notice identifying the categories of personal customer information which we share with our affiliates and/or third parties for marketing purposes, and providing contact information for such affiliates and/or third parties. If you are a California resident and would like a copy of this notice, please submit a written request to us via email at support@screencloud.com. You must put the statement "Your California Privacy Rights" in your request and include your name, street address, city, state, and ZIP code. We are not responsible for notices that are not labelled or sent properly, or do not have complete information.

Access or Update Your Information. If you have registered for an account with us, you may review and update certain personal information in your account profile by logging into the account.

Opt out of marketing communications. You may opt out of marketing-related emails by following the opt-out or unsubscribe instructions at the bottom of the email. You may continue to receive service-related and other non-marketing emails as permitted by law.

Cookies & Browser Web Storage. We may allow service providers and other third parties to use cookies and similar technologies to track your browsing activity over time and across      our services and third party websites. For more details, see our Cookie Policy.

Choosing not to share your personal information. Where we are required by law to collect your personal information, or where we need your personal information in order to provide our services to you, if you do not provide this information when requested (or you later ask to delete it), we may not be able to provide you with our services. We will tell you what information you must provide to receive our services by designating it as required at the time of collection or through other appropriate means.

Third-party platforms or social media networks. If you choose to connect to the platform service via a third-party platform, you may have the ability to limit the information that we may obtain from the third-party at the time you login to the platform service using the third-party’s authentication service or otherwise connect your account. Subsequently, you may be able to control your settings through the third-party’s platform or service. For example, you may access and change your settings through the Google permissions page for Apps and Websites. If you withdraw our ability to access certain information from a third-party platform or social media network, that choice will not apply to information that we have already received from that third-party.

Our services may contain links to other websites, mobile applications, and other online services operated by third parties. These links are not an endorsement of, or representation that we are affiliated with, any third party. In addition, our content may be included on web pages or in mobile applications or online services that are not associated with us. We do not control third party websites, mobile applications or online services, and we are not responsible for their actions. Other websites and services follow different rules regarding the collection, use and sharing of your personal information. We encourage you to read the privacy policies of the other websites and mobile applications and online services you use.

The security of your personal information is important to us. We employ a number of organizational, technical and physical safeguards designed to protect the personal information we collect. However, security risk is inherent in all internet and information technologies and we cannot guarantee the security of your personal information.

We are headquartered in the United Kingdom and have service providers in other countries, as set out in our Data Processing Addendum. Your personal information may be transferred to the United Kingdom, EEA or other locations outside of your state, province, or country where privacy laws may not be as protective as those in your state, province, or country.

If we transfer your personal information to a country not deemed by the UK or European authorities to provide an adequate level of personal information protection, the transfer will be performed pursuant to a valid transfer mechanism under applicable data protection laws.

You may contact us if you want further information on the specific mechanism used by us when transferring your personal information abroad.

We retain personal information for as long as necessary to fulfil the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements, to establish or defend legal claims, or for fraud prevention purposes.

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