When it comes to buying a TV screen, things can quickly get complicated, especially when it comes to screen resolutions. Whether you’re choosing a screen to play standard TV or movies, setting up a media room, or installing a digital signage network, screen resolution will be one of the focus specifications - after screen size. 

But do you need HD or Full HD? Or maybe you should invest in 4K or Ultra HD? These differences can seem subtle on paper, but in practice, they do impact everything from image clarity to content compatibility and even system performance.

Whatever reason you’re shopping for a new screen, this guide is going to help demystify the jargon, and examine when each resolution matters - with a particular focus on the relevance for digital signage and digital-out-of-home (DOOH) displays.

Screen resolution refers to the number of pixels that a display can show, measured by the count across the horizontal and vertical axes. For example, a screen resolution of 1920x1080 means the display has 1,920 pixels horizontally and 1,080 vertically. The more pixels, the greater the potential for image detail and clarity.

Resolution doesn't exist in isolation. Image sharpness also depends on screen size and viewing distance. A 1920x1080 resolution on a 24-inch monitor looks sharp, but the same resolution stretched across a 75-inch display can look pixelated, especially up close.

Here's a quick breakdown of the most common formats:

2K: 2048x1080 pixels (mostly used in cinema projection)

Each resolution step up typically quadruples the total number of pixels.

Increasingly you’ll also find 8k screen resolution as an option, with a resolution of 7680x4320 pixels - four times the pixel count of 4K, and sixteen times that of Full HD! 

While 8k offers exceptional detail, especially for very large screens used in immersive experiences, high-end video walls, or specialized fields like medical imaging and simulation, it’s not really consumer ready at the time of writing. This is mostly down to the lack of content in 8k, the hardware demands and the fact that it’s also still very expensive. 

HD, or 720p, was once the industry standard for broadcast TV and early flat-screen displays. These days, HD/720p is considered a baseline, and usually reserved for smaller screens, cheap PC monitors or entry-level TVs.

Full HD, or 1080p, is a step up with a sharper, more detailed image. It became the dominant format for TV broadcasts, Blu-ray discs, and online video during the 2010s. The key advantages of Full HD over HD include:

Better detail, especially on screens 32 inches and larger

Widespread content compatibility across streaming platforms and digital signage

More suitable for dynamic or text-heavy content

Today, Full HD remains a viable option for many use cases, especially where budget or bandwidth are limiting factors. However, it's being phased out of premium devices and large-format displays in favor of higher resolutions, such as…

The term "4K" is often used interchangeably with "Ultra HD" (UHD), but there are technical distinctions worth noting.

Ultra HD (3840x2160) is the consumer-facing standard used in TVs, monitors, and streaming platforms. It's exactly four times the pixel count of Full HD, which results in improved detail, smoother curves, and sharper text, especially on large screens.

Cinema 4K (DCI 4K), by contrast, uses a slightly wider resolution of 4096x2160 and is the standard for digital cinema production. This extra width provides flexibility for filmmakers but is rarely found in consumer devices outside of specialized displays.

Content: Native 4K content is widely available but still not universal. Upscaling from 1080p is common.

Bandwidth: Streaming 4K requires a fast and stable internet connection, typically 20-25 Mbps per stream.

Hardware: 4K displays need more powerful processors and graphics hardware, particularly in signage players.

File Size: Video files at 4K are significantly larger, impacting storage and network planning.

Despite these demands, 4K has become the new standard for high-end displays, and prices have dropped accordingly. In fact most consumer-grade TVs are 4k as standard, with UHD often seen for relatively low prices.

Why Screen Quality Matters More Than Resolution Alone

If you’ve ever compared two (or more) TVs side by side, you might have noticed a sharp contrast in quality even for the same resolution. And sometimes even a lower resolution screen might look better than a high spec one…

This is because while resolution defines how many pixels a screen can display, it doesn't guarantee how sharp or vivid the image will look in practice. The quality of the screen itself - its panel type, color accuracy, contrast ratio, brightness, and processing tech - can have a massive impact on how you actually perceive the image.

In short, not all displays are created equal. Here’s why:

A 4K resolution on a 32-inch screen looks incredibly sharp because the pixels are tightly packed. The same resolution on an 85-inch screen may appear softer if you’re standing close, simply because the pixels are more spread out. This is known as pixel density, often measured in pixels per inch (PPI). Higher PPI generally means a sharper image.

Two screens with identical 4K resolution can look vastly different if one uses an IPS panel with accurate color reproduction and the other uses a low-cost TN panel with washed-out tones. Display technology such as OLED, QLED, IPS, or LED affects color vibrancy, black levels, and consistency across angles.

Many displays upscale lower-resolution content to fit a 4K screen. On high-end TVs or signage screens, this process uses advanced algorithms to preserve detail and avoid blurring. On cheaper displays, upscaling can introduce artifacts or make the image look soft.

Resolution does not impact how well a screen performs in bright environments. A high-resolution screen with low brightness or poor contrast might still look dull or unreadable outdoors or in brightly lit retail spaces. Especially in signage and DOOH applications, brightness levels (measured in nits or cd/m2) and contrast make as much difference as resolution.

Reflections can mask detail, making even a high-resolution screen look muddy. Matte finishes or anti-glare coatings help preserve sharpness by reducing visual distractions from surrounding light.

Sometimes bigger is better - and sometimes the higher resolution is the obvious choice. But not every use case benefits from a 4K display. Whether you actually need 4k depends on three things: screen size, viewing distance, and content type.

Screen size and distance are the most critical. On smaller screens (under 40 inches), 4K offers limited visible benefit at normal viewing distances. But for large-format displays, interactive kiosks, or any scenario where viewers are close to the screen, 4K adds meaningful clarity.

Content type also matters. If your signage or media features detailed images, fine text, or intricate motion graphics, 4K ensures that detail is preserved. It's particularly valuable in:

However, if you're showing simple slideshows, ambient visuals, or streaming low-res video, Full HD may be sufficient.

Which is the Best Resolution for Digital Signage?

When it comes to digital signage, the use cases vary wildly. While digital signage displays need to balance clarity, performance, and cost, not every business needs the best screen possible. As an example, a menu board for a coffee shop or simple digital poster display could work just fine on an affordable HD screen. 

But a large screen in a shop window, or a data display in a warehouse will benefit from a bigger screen with a higher resolution.

In fact, while Full HD is still common in many deployments, 4K is quickly becoming the go-to resolution for new installations.

You're working with existing 1080p content

The display is viewed from a distance (e.g. hallway signage)

Budget or internet bandwidth is constrained

You're running dynamic or interactive content (e.g. menus, dashboards, maps)

Your digital signage CMS supports native 4K playback

One of the biggest benefits of 4K in digital signage is content flexibility. Even when displaying Full HD or SD content, 4K screens scale better and can show multiple zones of content more cleanly.

Which is the Best Resolution for DOOH Displays?

Digital-out-of-home (DOOH) advertising presents unique requirements. These displays are typically large, outdoors, and seen from various distances. While 4K (or higher) sounds desirable, the optimal resolution depends on pixel pitch, screen size, and viewer proximity.

Pixel pitch (the distance between pixels) often matters more than resolution labels

4K resolution is useful for large LED boards with high pixel density and close viewing

1080p is still common, especially when viewed from a distance (e.g., roadside billboards)

The priority is ensuring legibility and clarity for fast-moving or glanceable content. Brightness, contrast, and weatherproofing often outweigh resolution in importance. With that being said, as LED manufacturing improves, more DOOH networks are adopting 4K or even 8K for future-proofing and improved ROI on high-traffic assets.

Yes screen resolution is important.  But you’ll also need the right infrastructure to support your display - or multiple displays if you’re powering a screen network. As well as screens, this also includes media players, content management systems, network bandwidth, and device storage.

Low-power media players (like Raspberry Pi, Google Chromecast and entry-level Android devices) can suffice

Most digital signage CMS platforms will support 1080p content

Local Wi-Fi or LAN is usually enough for content delivery

Use a 4K-capable media player (such as ScreenCloud’s PIXI or Station P1 Pro, Brightsign players, Nvidia Shield, or other dedicated signage PCs)

Ensure HDMI 2.0 or DisplayPort 1.4 compatibility for full 60Hz playback

Confirm your CMS supports 4K content zones, scheduling, and remote playback

Look for higher storage and data transfer needs (especially for video-heavy campaigns)

You’ll also want to validate thermal management and power supply in enclosed environments - for example with ScreenCloud’s hard wearing Station P1 Pro player. Most 4K devices generate more heat and require active cooling.

Screens are a key part of our digital experience so it makes sense to want the best - but what is the best depends entirely on your use case. HD and Full HD are still perfectly serviceable in many contexts, but 4K is by far the best option for professional applications. This is particularly true where visual impact and content fidelity are critical.

When it comes to powering screens for digital signage and DOOH, 4K enables more engaging, readable, and flexible content layouts. But achieving its full potential depends on having the right hardware, infrastructure, and creative assets to support it.

Whatever screens you choose, ScreenCloud offers all the tools you need to manage your digital signage infrastructure. From cloud-based content management, enterprise-grade security as standard, a hardware agnostic approach and access to remote device management. 

In fact, ScreenCloud powers digital signage for some of the largest organizations across a range of industries.

Try ScreenCloud for free, or book a demo today.


Choosing the best screen resolution depends on your use case. We look at the benefits of HD vs 4k and which you should use for digital signage and more.

4K vs HD – A Guide to Screen Resolutions

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