Behind every screen is a team of people who care deeply about how it looks and works. This month we’re introducing a new segment called “Meet the Makers”—a chance for you to get to know the people behind the product that helps you communicate better every day. This month we’re kicking things off with Robert Mata (Rob).

How do you approach telling a product story like ScreenCloud's in a crowded SaaS market?
It always starts with the customer. What do they need to succeed — not just professionally, but as a team? What makes their day harder than it needs to be, and how does what we provide make it easier? The product story, the way we communicate it, the way we show up as a partner — all of it has to ladder back to that. In a crowded market, the brands that win are the ones that make the customer feel genuinely understood. That's the standard I hold us to.

What drew you to ScreenCloud specifically?
Honestly? The people first. The team here has built something remarkable. But beyond that, the timing felt important. The shift to distributed work, the rise of frontline worker engagement as a board-level priority, the explosion of communication channels—all of that has created a real and urgent category need. ScreenCloud sits right at the centre of it: helping organisations bring genuine connectivity and humanity back to the business, for every worker, not just the ones at a desk. That felt like a meaningful opportunity to be part of.

What would success look like for ScreenCloud's marketing team 12 months from now?
Three things. First — we're having fun. Marketing is creative and collaborative by nature, and a team that enjoys what they do produces better work. Full stop. Second — we're deeply, obsessively customer-focused. We understand our customers well enough to improve not just how they buy, but how they experience ScreenCloud more broadly. And third — we've become a team that people inside and outside the business genuinely want to work with. A team that brings people along on the journey, and makes them feel like they have a real partner in ScreenCloud.

Dinner with your 22-year-old self or your 75-year-old self — and why?
Twenty-two, without hesitation. Not to change anything — I wouldn't. But I'd want to sit across the table and say: keep pushing. Keep saying yes. Lean hard into the mentors who show up for you, and never underestimate what the relationships you're building right now will mean to you later. The professional growth matters, but the personal growth matters more. I think I'd want that version of me to hear it earlier.

If you could have any superpower, what would it be?
Teleportation — and I know it's not the most original answer. But I love to travel. New places, new people, new perspectives on this extraordinary planet we all share. If I could experience any of that, anywhere, whenever I wanted — without the airports — I'd be a very happy person. There's something about standing somewhere completely new that shifts how you think. I'd want more of that, always.

In the first edition of Meet the Makers, we sit down with Rob Mata, Chief Marketing Officer at ScreenCloud, who believes the brands that win are the ones that make customers feel genuinely understood.

From leading with customer empathy to building a marketing team people actually want to work with, Rob shares what drew him to ScreenCloud, what success looks like 12 months from now, and why if given the choice, he'd have dinner with his 22-year-old self every time.

Meet the Makers: Rob Mata

Meet the Makers: Rob Mata

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