Episode 3: Why empathy should be at the heart of employee communication on the frontline

Bristel Minsker, Communications Director at Filtration Group, speaks on how building a human connection and practicing empathy has helped her organization stay grounded by connecting headquarters to local leaders and frontline employees. With her experience of ‘striking a balance’ between frontline employees’ safety on the manufacturing floor and the protocols of the pandemic, she discusses how empathy, communications and technology were pivotal in the global scheme of the company.