In the world of SaaS, churn rates refer to the percentage of customers who tried out your service and decided to leave in a given period. To outweigh churn, you have expansion revenue, which you gain from upselling and cross-selling to your existing customers. A SaaS company needs to understand, measure, and address these two key growth metrics to thrive and succeed.

In this episode, David and Mark talk about churn and expansion at ScreenCloud. David admits that there wasn’t much effort put into these two metrics in the early days. Instead, the focus was on new businesses and customer support. However, as ScreenCloud got bigger and expanded into the enterprise market, the founders realized they needed to shift their approach.

Listen to the full episode to learn about the different phases Mark and David have implemented to scale and drive growth at ScreenCloud.

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