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Episode 54

Diving into SaaS Pricing

In this episode (recorded remotely), we go deep into pricing in SaaS. Mark and David spill the beans on their experiences and challenges with pricing at ScreenCloud. Sharing what they have learned and how they managed to find the ideal balance.

Pricing is hard and don’t tell anyone this, but in the early days of ScreenCloud, pricing was basically a “pull a number out of a hat” exercise, as Mark explains in today’s episode. 

As your startup grows and expands, however, your pricing strategy needs to adapt and evolve with it, and continual experimentation and testing are essential.

In this episode, David and Mark discuss their experience and challenges with pricing at ScreenCloud, as well as what they’ve learned from well-respected experts in the industry, including the three tiers of B2B SaaS customers and the four myths of bundling. And how above all, your pricing should be simple and aligned with the value you create for your customers.

-----

Check out the EnterpriseReady podcast episode featuring Adam Gross.

Check out the Invest Like the Best podcast episode featuring Shishir Mehrotra.

Read more about the four myths of bundling

Follow us: Linkedin, Twitter, Instagram, Facebook, Youtube

Visit us at screencloud.com

Subscribe to receive exclusive content.

Like what you heard? Leave us a review!

For all podcast enquiries: podcast@screencloud.io

 

Episode 54

Diving into SaaS Pricing

In this episode (recorded remotely), we go deep into pricing in SaaS. Mark and David spill the beans on their experiences and challenges with pricing at ScreenCloud. Sharing what they have learned and how they managed to find the ideal balance.

Pricing is hard and don’t tell anyone this, but in the early days of ScreenCloud, pricing was basically a “pull a number out of a hat” exercise, as Mark explains in today’s episode. 

As your startup grows and expands, however, your pricing strategy needs to adapt and evolve with it, and continual experimentation and testing are essential.

In this episode, David and Mark discuss their experience and challenges with pricing at ScreenCloud, as well as what they’ve learned from well-respected experts in the industry, including the three tiers of B2B SaaS customers and the four myths of bundling. And how above all, your pricing should be simple and aligned with the value you create for your customers.

-----

Check out the EnterpriseReady podcast episode featuring Adam Gross.

Check out the Invest Like the Best podcast episode featuring Shishir Mehrotra.

Read more about the four myths of bundling

Follow us: Linkedin, Twitter, Instagram, Facebook, Youtube

Visit us at screencloud.com

Subscribe to receive exclusive content.

Like what you heard? Leave us a review!

For all podcast enquiries: podcast@screencloud.io

 

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