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Heath Barnhart - First Commonwealth Bank 

First Commonwealth Federal Credit Union, a growing financial institution with approximately 300 employees and ambitious plans for expansion, sought innovative ways to enhance internal communication and engagement.

With an exciting new chapter starting for First Commonwealth Federal Credit Union, it wanted to move away from the legacy and outdated tools of the past. ScreenCloud’s innovative digital signage solutions were brought in to revolutionize internal communication and employee engagement. ScreenCloud provided the technology to make the expanded company more informed and productive.

The Communication Challenges Facing First Commonwealth Federal Credit Union

First Commonwealth Federal Credit Union was on a trajectory of rapid growth, with plans to merge with two smaller credit unions. Additionally, it recently added a new location in Phillipsburg. With this expansion, it recognized the need to refocus its brand and effectively communicate with employees to ensure everyone stayed informed and engaged.

Despite having an intranet, First Commonwealth Federal Credit Union faced challenges in getting employees to actively engage with internal communications. Traditional methods like emails and printed materials were often overlooked. It needed a solution to effectively deliver updates, promotions, and critical information to its employees.

First Commonwealth Federal Credit Union turned to ScreenCloud, which offered a versatile digital signage platform powered by Samsung Hospitality's commercial-grade televisions and Tizen operating system. This platform allowed ScreenCloud to deploy over 50 screens across thirteen locations throughout. It strategically used these screens to provide live-streamed interviews, promotional demos, and location-specific data.

Key Benefits of Deploying ScreenCloud Solutions 

Digital signage solutions are transforming the way employees stay informed and engaged. Instead of bombarding them with multiple emails and extensive battle cards before promotions or important updates, ScreenCloud’s solutions are a more efficient approach. By utilizing intranet screens, employees can access information effortlessly and have constant reminders at their fingertips.

The screens are strategically timed, ensuring that critical messages reach them at the right moment. The constant presence serves as an invaluable resource, acting as a subtle yet effective nudge, reminding employees about important updates, events, or even closures. ScreenCloud's versatile capabilities are a game-changer, enhancing the flow of information and ensuring that employees stay well-informed, ultimately benefiting the business in numerous ways.

In the digital age, where every individual expects a level of personalization and relatability with content and messaging, generic memos are the equivalent of corporate dinosaurs: out of date. This is where ScreenCloud’s digital signage solutions stepped up and made a measurable difference to First Commonwealth Federal Credit Union’s workforce. It empowered First Commonwealth to craft and deliver tailored messages that were finely tuned to resonate with employees at a local level.

This shift towards localization was instantly impactful, as it enabled the company to enhance the effectiveness and reach of its internal communication efforts in several ways. This includes improving relevance and making the employees more connected to the company as a whole, no matter which location they were based. This wouldn’t have been possible without ScreenCloud’s advanced screens.

First Commonwealth Federal Credit Union was able to use the power of digital signage solutions to drive accessibility and education initiatives. Through live-streamed interviews the company successfully raised awareness and facilitated comprehensive education for employees and managers alike. First Commonwealth Federal Credit Union was able to provide financial awareness to its employees by sharing relevant financial information via content displayed on the ScreenCloud screens.

This dynamic approach of using the advanced screens on a daily basis made vital information readily available and also ensured that employees could easily access and engage with educational content, fostering a more empowered workforce. The use of screens has also enabled the executive team and the general workforce to have a much closer relationship, helping to bridge the gap and create a better workplace culture.

The transition to ScreenCloud brought immediate benefits:

It solved previous technical issues experienced with its old system.

It allowed for easy scheduling and categorization of content.

It also enabled First Commonwealth Federal Credit Union to localize content and target specific locations, improving the experience for members and employees. 

First Commonwealth Federal Credit Union plans to further explore ScreenCloud's features once it finalizes its brand, refocusing and successfully navigating the ongoing mergers. It aims to expand its localization efforts, enhance its internal processes, and create limited but valuable content.

First Commonwealth Federal Credit Union's experience with ScreenCloud has been transformative. The platform has enabled it to engage employees effectively, localize messaging, and improve its internal processes. The user-friendly nature of ScreenCloud and its responsive support team has made it an essential tool for the credit union's continued growth and success. As First Commonwealth Federal Credit Union navigates its future endeavors, it remains committed to leveraging ScreenCloud's capabilities to enhance its member and employee experiences.

Seeking a modern solution to its communication challenges, First Commonwealth Federal Credit Union turned to ScreenCloud's digital signage. Deploying over 50 screens across multiple locations, their innovative approach transformed their organization's communication, offering a more informed workforce through tailored, localized messages and facilitating education initiatives via live-streamed content. Read more about how ScreenCloud's user-friendly platform not only resolved technical issues but also allowed easy content scheduling, categorization, and localization.

Transforming First Commonwealth Federal Credit Union: How ScreenCloud Unleashed the Power of Digital Signage

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Employee engagement: What are we missing?

Alice is ScreenCloud's resident wordsmith, based in the London hub. When she's not writing about digital signage you'll either find her in Greenwich Park, one of Greenwich's many pubs or talking about how great Greenwich is. 

Without the large resources enjoyed by major banking groups, Credit Unions have historically not been in a position to invest heavily in digital transformation. 

Yet, improving new and existing member engagement doesn’t have to be complicated – or costly. Using a tool like ScreenCloud removes both the IT and content creation difficulties often associated with digital signage.

Digital signage is a powerful messaging medium that can unlock the barriers between what you want your members to know, what they want to know, and amplifying those key messages. It is also  greatly beneficial for the engagement and productivity of your staff. 

Ultimately, it can be your most powerful marketing ally. 

Why digital signage is great for Credit Unions

As a community-focused business in a competitive market, improving member and employee engagement is critical to a Credit Union’s retention capabilities. 

As a member-owned business, focusing on digital transformation benefits everyone; offset membership fees with a better customer experience, increase dividend payouts from promoting new products and play a bigger role within your community – all enabled by digital signage. 

One of the major benefits of banking with a Credit Union is that they place members above profit. But this in turn increases expectations for a greater customer experience.

Digital signage allows you to inform, educate and entertain members. Show content that really matters to them, all with the ease of pushing that content out to your entire screen network from one centralized content management system – no matter the screen location.

With the right content strategy, a customer-facing screen greatly enhances your marketing efforts; one credit union saw a 369% increase in car loans, a 233% change in card valet enrollments and a 109% increase in their rewards program, all from implementing a digital signage strategy.

Digital signage also allows you to replace the (often outdated) paper notices that can make branches feel cluttered. It helps you to structure what you want your members to see, and also enhance the visibility of those messages above other communication methods. 

Playlists are a flexible way of organizing your content, and creating one specifically with your members in mind can enhance engagement. 

Create branch-specific content or a communal Playlist that can be shown across your screen network; any edits can be made directly within ScreenCloud, which in turn updates the content shown on all screens.

You can create your own content using a simple design editor tool like Canvas, or upload your own existing media.  You can also download one of the 60+ app integrations from the ScreenCloud App Store.

Members’ Playlist content could include:

ATM locations: Show an up-to-date map of where every available ATM is for your Credit Union.

Fees: Highlight any changes to fees (and how they compare to your competitors).

Sell products and services: Ambiently show various products and services without the push tactics. (Read about the power of ‘dwell time’ here). 

Dividend payments: Entice new members by showing historic dividend payouts and when the next is due. 

Decrease perceived wait time: Showing things like live news or soccer scores can reduce perceived wait times by giving your members something else to focus on. You can also use your digital signs to signal when the next banker is available, or average wait time.

Branch news: Celebrate new members or employees joining. Highlight branch initiatives. Or even upload quotes from members.

Branch benefits: Promote new offers and why members should join your Credit Union. Use a mix of video and images to create a powerful narrative, or even show a stream of reviews from Yelp, Facebook and Google. 

Credit Unions are a big part of the local community, so use your digital signage to reflect your positive corporate citizenship. Along with showing your members’ Playlist, create a community one to show your members that you are truly focused on the people in the communities that you serve. 

User-generated content: Build an active following on social media by showing some of your members’ posts in-branch and turn them into brand ambassadors. Create a special hashtag for members to show off community events, or projects made possible by you. Schedule a social media wall to show these posts amongst other content. You can also add a QR code to take members straight to your social channels to follow.

Local events: Add a countdown timer to the next big community event, or even share videos from it via the YouTube app. If it’s something special – like a Christmas light turn on – you can even broadcast it live to your screens for members and employees to enjoy. 

Member news: Add a further personal touch by creating a member noticeboard. Celebrate member announcements or advertise local offers. Have a look at these 10 uses for the noticeboard app for inspiration. 

Digital signage doesn’t just benefit Credit Union members. Screens in the back office can greatly increase employee engagement and productivity, while also adding to your internal communications strategy.

As with any business, getting the right data in front of the right teams is essential for cultivating a data-driven work environment. This can greatly increase productivity. One of the many issues of achieving this, however, is how to get this data onto screens securely.

ScreenCloud Dashboards can optimize your data visualization tools and empower your employees with real-time performance metrics – with enterprise-grade security. Use tools like Tableau, Grafana or Power BI to monitor account health, member sign ups, expenses or even your marketing activities.  

If your Credit Union has multiple locations, keep everyone informed of what’s going on with a centralized Playlist. Show weekly reports of new members, fee changes, board meeting notes and general announcements. Using an app like Google Alerts can also send through any branch mentions on the web to ensure you can take immediate action where required. 

We’ve written before about how digital signage is an essential tool for improved employee engagement; uploading employee news and announcements can help with retention and making employees feel valued. It can also build a sense of community and camaraderie. 

(For more ideas on how digital signage can improve internal communications, check out our guide to engagement, screens and the new workplace.) 

Get started with Credit Union digital signage

If you’d like to see how ScreenCloud can help you create a personalized experience for both your members and employees, request a demo or sign up for a free trial.

Digital signage can benefit both Credit Union memers and employees. Find out why in this guide to digital signage for Credit Unions.

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