How it works:
Effortlessly create, manage, and display digital signage with our platform. All you need to get started is the right hardware, an internet connection, and a ScreenCloud account.
1. Hardware
Hardware OptionsRemote Device ManagementScreenCloud OSPlayers Download2. Software
Studio CMSApps & IntegrationsCanvasSecurityDashboardsDeveloper3. Support & Services
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How Ricoh UK Products Limited Uses ScreenCloud to Improve Efficiency and Enable a Well-Informed and Connected WorkforceShow all case studies
Episode 40
Startup & Ad Agency Collaborations. With Matt Jukes, Creative Director at Cheil
In today’s episode, Mark and David are joined by Matt Jukes, Creative Director at advertising agency Cheil, to discuss the benefits and drawbacks of startups collaborating with ad agencies.
The winners at this year's Cannes Lions advertising awards show a clear trend towards brands needing to be at the forefront of innovation. Agencies are creating their own incubators to tap into innovative startups, offering investment and access to clients and creative services in return bu for startups this can mean being pressured to change their roadmap to fit their product to one campaign.
That one campaign might win awards and create great PR, but is it worth it in the long run? And once an agency has used an execution on a campaign, can they ever use it again?
In today’s episode, Mark and David are joined by Matt Jukes, Creative Director at advertising agency Cheil, to discuss the benefits and drawbacks of startups collaborating with ad agencies.
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Find out about ScreenCloud: screencloud.com
Connect with David Hart or Mark McDermott or Matt Jukes on LinkedIn.
Get in touch: hello@screencloud.com
Matt’s art: mattjukes.ink or https://www.instagram.com/mattjukes/?hl=en
Examples of innovation in brands:
- APPee. Antarctica beer collaborates with AirBnB to provide restrooms for desperate carnival goers: https://vimeo.com/301363203
- Home Pro’s 7:1 Furniture Collection. Home furnishings retailer designs furniture that can be seen by visually impaired people: https://www.youtube.com/watch?v=T6yb5nZBX9U
- Overconfidence Cover. Pet insurance company advertises through design collaborations on vet medical supplies: https://youtu.be/jPEGpZjx8v4
- Foxtel Alert Shirt. Australian broadcaster creates a jersey that lets fans feel rugby tackles in real-time: https://vimeo.com/92022678
- The Traffic Jam Whopper. Burger King deliver burgers to your car when you’re stuck in traffic: https://vimeo.com/335165476
- Whopper Detour. Get a Whopper for 1 cent if you use the Burger King app near a McDonald’s: https://www.youtube.com/watch?v=D6uuEQmn5vQ
Episode 40
Startup & Ad Agency Collaborations. With Matt Jukes, Creative Director at Cheil
In today’s episode, Mark and David are joined by Matt Jukes, Creative Director at advertising agency Cheil, to discuss the benefits and drawbacks of startups collaborating with ad agencies.
The winners at this year's Cannes Lions advertising awards show a clear trend towards brands needing to be at the forefront of innovation. Agencies are creating their own incubators to tap into innovative startups, offering investment and access to clients and creative services in return bu for startups this can mean being pressured to change their roadmap to fit their product to one campaign.
That one campaign might win awards and create great PR, but is it worth it in the long run? And once an agency has used an execution on a campaign, can they ever use it again?
In today’s episode, Mark and David are joined by Matt Jukes, Creative Director at advertising agency Cheil, to discuss the benefits and drawbacks of startups collaborating with ad agencies.
-----
Find out about ScreenCloud: screencloud.com
Connect with David Hart or Mark McDermott or Matt Jukes on LinkedIn.
Get in touch: hello@screencloud.com
Matt’s art: mattjukes.ink or https://www.instagram.com/mattjukes/?hl=en
Examples of innovation in brands:
- APPee. Antarctica beer collaborates with AirBnB to provide restrooms for desperate carnival goers: https://vimeo.com/301363203
- Home Pro’s 7:1 Furniture Collection. Home furnishings retailer designs furniture that can be seen by visually impaired people: https://www.youtube.com/watch?v=T6yb5nZBX9U
- Overconfidence Cover. Pet insurance company advertises through design collaborations on vet medical supplies: https://youtu.be/jPEGpZjx8v4
- Foxtel Alert Shirt. Australian broadcaster creates a jersey that lets fans feel rugby tackles in real-time: https://vimeo.com/92022678
- The Traffic Jam Whopper. Burger King deliver burgers to your car when you’re stuck in traffic: https://vimeo.com/335165476
- Whopper Detour. Get a Whopper for 1 cent if you use the Burger King app near a McDonald’s: https://www.youtube.com/watch?v=D6uuEQmn5vQ
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