How Digital Signage Improves Employee Engagement

Studies show that businesses with engaged employees are more productive and likely to see an increase in productivity by around 21%. (Gallup). Basically, the more engaged your employees are, the more your business thrives.

With that in mind, let's talk about digital signage — a powerful tool that has transformed internal communications and employee engagement in modern companies over the past couple of years.

How can digital signage be used for employee engagement?

Signage might not sound like the most engaging form of communication channel. But there are many ways you can use digital signage to gain your employees attention and use screens for better communication.

Digital signage is the use of digital displays and screens to deliver dynamic and interactive content. By using digital signage in an office setting, you can create real-time internal communications, interactive content, and a visually engaging experience for employees.

Within an office setting, digital signage can include:

• Digital boards and posters
• Menu boards
• Window displays
• Video walls
• Presentations
• Individual screens
• Kiosks

In fact any form of in-office display screen where you can convey your messages or narrowcast relevant information.

How digital signage can improve employee engagement

In retail: Targeted recognition and motivation

Businesses in the retail industry can use digital signage to recognize and motivate employees in real time.

They might install digital displays in break rooms to showcase a positive customer experience or keep employees in the loop on team achievements like sales milestones.

And if you have positive mentions on review sites or on your social media accounts, the team gets to bask in that glory too!

The logic is simple; by publicly celebrating these accomplishments, the company can foster a sense of pride and motivation among the retail team, boosting morale and encouraging healthy competition and a positive work culture.

In corporate offices: Interactive communication hubs

Corporate digital signage can also be used to motivate employees in an office setting through interactive communication hubs. One way to do this is by using large interactive displays to share live updates on company news, upcoming events, and employee spotlights.

Displays can also include interactive elements like polls, surveys, and live Q&A sessions that help employees actively participate and be heard.

Digital signage is really useful in this way because it can improve the digital employee experience, while providing a platform for two-way communication that basically transforms the workplace into a more engaging and inclusive space.

Read More: The Guide to Digital Employee Engagement

In healthcare: Patient care updates for hospital staff

A digital signage solution can be especially important in healthcare, where it improves internal communications among hospital staff. For example, digital displays strategically placed in staff areas where they can provide vital updates on patient care, emergency protocols, and scheduling changes.

Hospital staff often need updates on the current status of patient occupancy in different wards, urgent care alerts, and other important announcements from the hospital's admin, and digital signage is perfectly positioned to deliver them!

In an industry dedicated to saving lives, sharing information in real time can really help.

It will not only boost employee engagement by helping healthcare professionals stay informed, but it also contributes to saving lives and improving the overall service.

Benefits of digital signage in improving employee engagement

1. Enhanced corporate communications

Several studies have found that ineffective communication stresses out half of employees, leading to reduced productivity and poor employee experience.

Fortunately, with digital signage, what you have is a dynamic platform that's perfect for sharing messages in real time and providing better employee communications. This can ensure that workers receive important updates, announcements, and news.

2. Increased visibility of company culture

By using office digital signage to showcase company values, mission statements, and employee achievements, businesses can reinforce their culture.

Of course, this increased visibility helps employees connect with the organization's goals. Research has also found that it also creates a sense of pride and belonging that often equals more dedication and commitment. (Researchgate)

3. Recognition of employee achievements

Digital signs can also allow your business to highlight and celebrate achievements, milestones, and successes in a bigger way than other internal communications like emails and monthly meetings.

This heightened recognition could potentially boost morale and create a positive and supportive office environment.

4. Interactive engagement

Many digital signage solutions offer interactive features, like touchscreens and mobile integration. Unsurprisingly, where there are interactive features, employees are more engaged to interact. They may do this by participating in surveys or providing feedback; all of which will foster a sense of involvement and collaboration.

5. Consistent messaging

One great benefit of digital signage is that you can worry less about keeping your messaging consistent in different departments across multiple locations within your company. And thanks to this consistency, employees can align with company objectives.

6. Employee training and development

Digital signage is one of the most streamlined ways to deliver on-the-job training modules, educational content, and professional development opportunities to your workforce. And the benefits are plenty; you could improve the skills and knowledge of your workers, or even better, smoothen the onboarding process for new team members.

7. Time and cost efficiency

Compared to traditional communication like prints and bulletin boards, digital signage is a better way to share information without spending too much or complicating the process. You can rapidly create new messages and share updates without having to move numbers around in the balance sheet.

8. Flexibility in content management

Corporate digital signage also makes it easier to manage content. How? Simple! It allows your business to tailor content to specific audiences, departments, or shifts. All of that ensures that employees only see updates that are relevant to them.

9. Employee safety training

Digital signage's role in improving employee safety is massive, and you may not be surprised to learn that it can help to do everything from preventing workplace accidents to ensuring that employees are well-equipped in emergency situations. But that's not all. Your business can also leverage digital signage to:

• Communicate safety information
• Reinforce critical safety guidelines
• Communicate emergency alerts across the entire network
• Keep employees safety conscious

10. Connecting employees

Equally important are the benefits of digital signage for deskless workers. It can not only help keep them in the loop on important company updates but also create an equal work environment and remind them that they're part of a team.

How to effectively implement digital signage for employee engagement

Clear objectives and goals

Before implementing workplace digital signage for employee engagement, some businesses have found that defining the specific objectives and goals they want to achieve helps focus efforts.

That way, everything that follows, from message format to interactive communications, will stick to the set objectives and, more importantly, make the success of the digital signage campaign easier to measure.

Strategic placement

You can increase the chances of your campaign's success by placing the digital signage in high-traffic areas where employees gather. This will improve the chances that it'll be seen, but also help the information reach as much of the workforce as possible.

Some great high-traffic areas include but aren't limited to:

• Break rooms
• Entrances
• Common work areas.

Relevant and timely content

You may also tailor your content to employees and their work environment to increase engagement. It's simple. By focusing on timely updates and current project highlights, you can make sure that your campaign shares information that keeps employees interested.

Interactive features

Some digital signage hardware also allows for interaction and feedback, which is great for businesses. You can use this by incorporating interactive elements like surveys and quizzes to engage employees and empower them to actively participate and provide feedback.

Varied content formats

Some businesses have also found increased results by simply creating content that's visually appealing and diverse. A mix of text, images, videos, and infographics can help you convey information that caters to different learning styles and preferences.

This could make your office digital signage more engaging for a diverse workforce.

Employee recognition programs

Using digital signage for everything from celebrating achievements, milestones, and contributions, to spotlighting exceptional work can help your organisation create a positive and supportive corporate culture.

That boosts employee morale, keeps them engaged, and increases productivity.

Training and development opportunities

Corporate digital signage is also fantastic at delivering bite-sized training modules and promoting upcoming learning opportunities. It can even showcase success stories of employees who have benefitted from professional development.

All of this allows your business to reinforce your commitment to employee growth and skill development.

Feedback and metrics analysis

You can collect information about the digital signage's performance. How? Encourage employees to share their thoughts on the content and its effectiveness. This helps establish a feedback loop that feeds directly into your metric analysis.

You can then use that data along with good digital signage software for continuous improvement, helping create content better to meet the needs and preferences of your workforce.

Improve employee engagement with ScreenCloud

ScreenCloud offers digital signage solutions designed to help keep your internal communications simple, fast, and shared in real-time with the end result of increasing engagement among your employees.

Try ScreenCloud for free today and find out why it's trusted by over 10,000 organizations across the globe.