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Why and How IT Teams Need to Elevate Their Digital Workplace Strategy

Companies have been outgrowing their traditional ways of working due to the emergence of digital transformation in the workplace. Creating an effective and agile digital workplace strategy is an important extension to make an impact on the employee experience and cultivate employee engagement.

May  2022

ScreenCloud Post

About 72% of companies have already established a digital workplace strategy - and this is according to 2020 stats that’s yet to be updated. But, that’s already a large number and encouraging to see that companies have been keeping pace as the working world continues to change.

However, with employee disengagement rates that are continuously on the rise and companies suffering high turnover churns - how many of these strategies are actually effective?

Could this perhaps be because only an estimated 1% of software funding goes to the development of deskless technology and tools? Meaning that 80% of the global workforce has the least access to technology.

Is this reflecting another gap that effective communication in the workplace can easily fill?  Yes, indeed it does.

HR and IT teams have thus become encouraged to create, implement and continuously adjust their digital workplace strategies as it’s become essential for companies to amplify their communication efforts - to better reach deskbound- and deskless employees in the workplace.

Digital workplace strategy adds to the employee experience

A digital workplace strategy is an extension of digital transformation that aims to create a meaningful impact on the employee experience and employee engagement in the workplace.

With the help of tech, companies can cultivate positive working environments for their employees, which in turn makes their people more productive, engaged, and satisfied. 

Moreso, companies experience a boost in revenue, become more competitive and consequently, increase their employee retention rates.

If you’ve been keeping up with ScreenCloud’s blog pieces, you’ll know that there is a multitude of reasons why employees are disengaged and/or unhappy in the workplace - but you’ll also know that digital signage solutions offer a myriad of remedies to these problems.

So, to the behind-the-scenes curators and engineers of the digital canvases around the workplace - we’re here to share some tips on digital workplace strategies and how ScreenCloud’s digital signage solutions and their prominent features can help boost employee engagement, productivity, and satisfaction.

Clarify internal roles

Between HR and IT teams, they must clarify who is responsible for certain aspects of the digital workplace strategy.

HR teams might focus more on creating the internal comms, whereas the IT team is responsible for ensuring that the digital content is correctly implemented around the workplace – or it can be the other way around or something in between.

It might seem like a small piece to the puzzle, but it’s an important element to clarify as the effectiveness of the digital workplace strategy depends on the makers and the executioners.

Assess your current platforms and tech-stacks

Majority of companies already have screens around the workplace.  That’s a call for innovation right at the fingertips - and just by getting these screens set up to display engaging content, means that HR teams are already halfway there in reaching the company’s entire workforce.

No screens yet? ScreenCloud’s got their hardware solutions for that.

Enable accessibility

As employees are more likely to focus on customers than on another wide-spread internal comms email, creating a more effective method of communication is crucial.

It’s no secret that HR teams struggle to get their communications and messaging across – especially to employees that are spread across various locations. But ticking the box of getting the comms out there, whether it be via widespread email, or even manual paper creation – doesn’t necessarily constitute an impact and nor less the assurance of employee engagement.

ScreenCloud’s digital signage solutions enable companies to set up and connect to screens in various locations – even globally. Creating centralized and streamlined communication – reaching every employee in every corner.

Make it entertaining

Entertainment equals engagement.

Continuously looping internal comms, safety protocols or even just news channels, can make employees disengaged and not pay attention to important digital communications around the workplace.

With ScreenCloud’s multi-layout channels, IT (or even HR) teams can easily add a dash of entertainment elements that’ll instantly spark interest and engagement alongside the message that they need to get across.

Think about the employee

When curating content, HR teams must put themselves in their employees’ shoes and think about what they would like to see displayed around the workplace. Giving it a more personal feel can instantly make employees engaged as they would be able to relate to the content being displayed.

Request feedback from employees on how they feel about the content that they see and what they’d like to see more of.

And no – it doesn’t have to be laborious. ScreenCloud’s smart playlist features allow a series of content to be published. So, create a playlist of content that addresses employees’ feedback.  Giving employees a voice even in the smallest of areas with integrated communication app channels will help them feel valued, heard and included.

Don’t fear the design

Anything digital comes with some sort of a design element – and often HR teams can become induced with procrastination because they’re people’s people – not designers, right? They don’t know what they don’t know and less how to curate engaging and eye-catching content.

But, it doesn’t have to be so daunting - ScreenCloud’s built-in Canvas design tool has over a hundred ready-to-use templates that can be used and adjusted according to the company’s brand.

Get a demo and see how you can elevate your company’s digital workplace strategy with ScreenCloud’s intuitive, flexible and affordable solutions. 

 SC Gradient

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