Improve Internal Communications Strategy (with Workplace Digital Signage)
Communication has become an integral part between companies and employees. While 60% of companies don’t have long-term internal communications strategies, here we’ll raise areas of improvement for companies and how digital signage and industrial display screens can streamline communications channels.
Even with organizations with a deskless workforce that invest heavily cultivating communication strategies, growth of operations means they often outgrow those strategies without realizing. The effect? Communication starts falling through the cracks leaving employees feeling disconnected and undervalued.
While tons of data speak to the importance of continually reviewing and revising an internal communications strategy, a shocking 60% of companies don’t have long-term internal communications strategies.
As well as the operational and business-strategic element, a truly valuable internal communications strategy must also aim to nurture and strengthen the relationships between companies and their employees.
What makes internal communication truly valuable in terms of really nurturing employer-employee relationships?
- Giving and receiving continuous feedback
- Keeping even the most siloed teams involved, updated and included
- Making sure employees are actually listened-to
- Fixing the disconnect between departments
- Reflecting and adjusting from past strategies
By adding business digital signage to an internal communications strategy, it’s possible to scale all of these outcomes cost-efficiently, without widespread IT infrastructure disruption or the need for workforce retraining.
1. Business Digital Signage: Feedback is a give-and-take
Feedback can be one-sided when manager-employee communication becomes purely performance related. While performance appraisals are a key part of helping employees learn and grow, more value can be added to communications narratives by making it two-way traffic.
Many companies are great at asking employees for feedback. Often, though, employee surveys lack lasting practical outcomes and real-terms traction.
A staggering 80% of a company’s opportunity to improve comes from frontline employees—how often are those opportunities actually harnessed?
Even at organizations that realize the front-line goldmine of operational and strategic insight, the gems of strategic change can go unplundered and unimplemented. If communication is to remain a strategic asset, this has to change.
Workplace digital signage and industrial display screens across the workplace can easily and cost-effectively be scaled as a medium for retrieving and implementing front-line employee feedback—even with global large-scale operations.
Of course, if it is a one-on-one feedback session, updates must be given personally, but if it impacts the company as a whole, employees can easily be notified through streamlined communication channels and industrial display screens.
2. Continuous updates on pressing internal matters
“Can I get an update?”
We know it, you know it—this is a familiar term that can invoke internal panic within employees to get that project status to their bosses ASAP.
But 74% of employees feel they are missing out on company information and news. So, why are companies not panicking enough about giving employees the information they need? It might simply be the lack of resources or platforms – but with digital signage and display screens around the workplace, it doesn’t need to be.
3. Boost morale and encourage employees
Let’s take a moment to consider that employees are the driving force behind companies. And unhappy employees often lead to a decrease in productivity and high turnover rates. That’s why employee engagement and satisfaction have become critical in company operations.
Workplace digital signage can boost employee morale and motivation by displaying on screens around the company:
- Celebration of milestones
- Achievements or targets met
- Promotions of employees
- Team accomplishments
- Employee recognition
These may seem small, but keeping employees engaged and giving them a sense of community and recognition, can have superb effects in the workplace.
4. Fix the disconnect between inter-departmental employees
Deskless workers that are spread over various locations, feel more disconnected than those behind desks. With a deskless workforce and remote working options, employee engagement can become tricky if not managed correctly.
5. Reflect and adjust from past strategies
The key to effective strategies and any kind—be it communication or employee retention strategy—is to continuously adjust and adopt tactics as people and companies are evolving. While the strategy stays fixed, the tactics change.
Based on collaboration trends and technology, a survey of 753 business professionals, found that nearly 83% of professionals depend on technology to collaborate.
Incorporating digital signage into the company’s internal communication strategy and placing industrial display screens across the company will streamline and centralize the communications channels, making it easier than ever for companies to communicate and engage with their employees.
Stronger communication narratives throughout the organization create a ripple effect on employee satisfaction, leading to consistent productivity increase. Not to mention a cohesive sense of inclusivity that pervades teams across departments.
Digital signage for powerful internal communications strategy doesn’t need to be expensive
Start scaling your ScreenCloud workplace digital signage gradually and cost-effectively, for an adaptive communication strategy that carries all of your business goals.