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Top 6 Internal Communication Recommendations You Should Implement Now

Communication is the bridge between your executives and employees, no matter where they are – behind a desk, working from home, or on the factory floor. While 60% of organizations don’t have long-term internal communications strategies; here we’ll outline some areas of improvement that can be put into practice quickly and easily – including digital signage, or content played on screens.

A desktop monitor on a desk showing a graph with a keyboard and open journal in front of the monitor.

While data shows the importance of continually reviewing and revising an internal communications strategy, a shocking 60% of companies don’t have long-term internal communications strategies

The key to effective strategies of any kind — be it communication or employee retention — is to continuously adjust and adapt as the world, people and companies are evolving. While the strategy stays fixed in its objective to reach your employees where they are at, the tactics must change to keep up with the future of work.

As well as the operational and business-strategic element, a truly valuable internal communications strategy must also aim to nurture and strengthen the relationships between companies and their employees. Here are our top strategies that are  proactive, sustainable, and easy to implement, even within larger organizations and workforces.

Segment your audience

In a perfect world, leadership and management teams would have ample time to get to know each employee and personalize conversations. But for larger companies, internal communication often feels like a pipe dream. 

Consider segmenting employees into relevant groups for communication purposes, such as management, entry-level, all-staff; employees can also be segmented by working location – hybrid, home, in-field or in-office. Each group in your company has a different scope of work and a different role to play. Segmenting your workforce creates more impactful and meaningful conversations delivered to the right people, at the right time, via the right channel.

Stronger communication narratives throughout the organization create a ripple effect on employee satisfaction, leading to consistent productivity increase. Not to mention a cohesive sense of inclusivity that pervades teams across departments.

Employee recognition 

How often does your company praise, reward, or recognize the efforts of its employees? Internal communication is a great vehicle for ensuring that great work not only gets done but gets seen.

There are also tools for reminding and encouraging employees to praise each other. You can also make praise more visible, such as in a company-wide email or newsletter, on your digital signage screens, or via a dedicated intranet or Slack channel.

See ScreenCloud’s Slack integration – it helps Internal Communications and HR teams engage teams more easily, simply by broadcasting messages written in slack onto digital signage screens that can be placed even in deskless environments.

Consider boosting employee morale by showcasing:

  • Celebration of milestones
  • Achievements or targets met
  • Promotions of employees
  • Team accomplishments
  • Employee recognition

These may seem small, but keeping employees engaged and giving them a sense of community and recognition, can have superb effects in the workplace.

Having a useful communication tool stack

Could less be more? Implement too many communication tools and your employees may feel overwhelmed by the whirlwind of constant notifications and messages. 

Too little, or no clear plan, and you could end up with information all over the place. Modern-day jobs, remote or in-person, are currently being saturated with communication tools. Refining your technology stack helps streamline where information is shared and allows you to pinpoint the essentials.

What are your core tools for effective communication in the workplace? Check out this guide for internal communication tools that we feel are worth investing some thought into. 

Productive meetings

How many times have you seen people sitting in a meeting, yawning, bored, or on their phones? More productive meetings help everyone communicate more effectively.

Strategies for more productive meetings include:

  • Agendas: Even if you know what you want to go over in your upcoming meeting, an agenda will keep you accountable and ensure that you’re on track.
  • Meeting-free time blocks: This will protect everyone’s time by having a “no meetings before 11 am policy” or encouraging employees to block out their most productive times to keep them meeting-free.
  • Produce minutes and feedback: By having a note-taker of the meeting, you’re ensuring that attendees make the most out of their time and are attentive of what is being said.

The great part about these strategies is that you’re able to implement them in-office, in-field, or at-home if your colleagues clearly communicate their schedules. 

Creating clear company objectives

74% of employees feel they are missing out on company information and news. So, why are companies not panicking enough about giving employees the information they need? It might simply be the lack of resources or platforms – but with digital signage and display screens around the workplace, it doesn’t need to be.

Your company objectives shouldn’t be murky, vague, or hard to understand. Successful brands are built on successful workplace culture and effective communication in the workplace. A crucial part of this is ensuring that everyone knows what they’re even working towards. 

In the everyday chaos of running a company, it becomes easy to forget that you need to keep reinforcing the big company mission to your teams. Relay company goals by implementing strategies such as:

  • OKRs: Also known as objectives and key results, OKRs are a great way to enforce the company mission as they start from the top down. For example, the company can set three biggest aims for the quarter, then each department or employee comes up with their own objectives that feed into the big aims.
  • Metric sharing: Outside of the sales team, information on company metrics like growth, turnover, and sales often get siloed. Make your company metrics more visible for employees to take ownership over them.
  • Visual displays: If you’re trying to get everyone to read a monthly report on your company mission, you’re likely to fail. Consider putting repeatable, scalable messaging on digital signage around the office to help everyone to see what they should be focusing on, without having to do too much work.

Implementing digital signage

Deskless workers that are spread over various locations, feel more disconnected than those behind desks. With a deskless workforce and remote working options, employee engagement can become tricky if not managed correctly. 

Our favorite tool for effective communication strategies in a deskless workplace? You guessed it – digital signage.

Digital signage makes scaling an effective internal communication strategy endlessly easier for HR, Internal Communications teams and other key communicators. Besides eliminating all the grunt work that goes into preparing communications narratives and materials, digital signage displays also outcompete other visual media for attention, while reaching deskless teams that can’t access traditional digital communications workflows. 

Placing industrial display screens across the company will streamline and centralize the communications channels, making it easier than ever for companies to communicate and engage with their employees.

A few screens up in your office, factory, laboratory, or break rooms could help share:

  • Company metrics
  • New joiners and work anniversaries
  • Birthdays
  • Company announcements
  • Emergency notices
  • Marketing initiatives
  • Customer feedback

About ScreenCloud

ScreenCloud helps teams in 9,000+ organizations around the world communicate with those who matter most, using the screens on their walls and the content already in their systems. 

ScreenCloud’s digital signage can inform employees on corporate information like social media feeds, data visualizations, emergency alerts, and live broadcasts – or even simply the news, sports scores and weather. 

Sign up for a free demo and see how digital signage can work for you today.

 SC Gradient

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