Repurpose Your Marketing Content With Digital Signage

Repurposing content is something marketers know lots about. When you repurpose content you get more mileage out of one piece of content, without having to start from scratch.

It allows you to stretch some really great words or images into something more, reach new audiences and find formats that work for everyone.

For example, if you write a really great “10 ways to” blogpost, you could repurpose this into:

• A video
• Presentation slides
• Landing pages
• Graphics for social media
• Digital signage content

In the next stage of “digi-tech” we see the repurposing of content becoming even more important to marketers. Rather than being just an afterthought, repurposing content will become part of a bigger strategy in order to create more content and reach wider audiences, in a shorter space of time. The world is noisy and getting noisier all the time, do marketing teams really have the resources needed to start from scratch each and every day?

Here’s where digital signage comes in.

Digital signage is when you choose a piece of content and show it on a TV monitor or other form of digital screen for an audience to view from your store, office, school or window. Unlike some more rigid forms of content distribution, it gives you the power to repurpose any type of content you own and use it in a powerful new way.

Let’s look at the stats of why digital signage is such an important channel in marketing of the future.

• Over 40% of shoppers say that digital displays can change what they buy because relevant information is served close to the point of purchase.
• Customers that engage with companies through a variety of channels drive three times the volume of sales.
• 96% of students say that video increases the learning experience.
• Digital Signage has a 47.7% effectiveness for brand awareness.
• 93% of consumers find UGC to be helpful when making a purchasing decision.

Rather than a separate effort, digital signage becomes the bridge between every piece of content that connects with customers and serves them. Digital signage can link up social media efforts, presentations; even data from your sales team.

Here are a few ideas on how you can repurpose your marketing content using digital signage.

Social media and digital signage

It’s so easy to share social media to your digital signage screens, it’s a wonder more companies don’t make use of it. Using apps, you can easily pull feeds of social media from channels such as Facebook, Instagram and Twitter. You can create social media dashboards that collate multiple feeds and even dive deeper into channels using Twitter search and Instagram hashtag feeds.

You’re already spending time and effort making your social media channels the best possible representations of your brand, why not repurpose them into great digital signage displays?

Presentations and digital signage

Presentations only ever get seen in the boardroom. But with a few tweaks, they make for great digital signage content displays. With Google Slides app you can pull in a presentation, decide the timing between slides and send it straight to your digital signage screens.

This makes more of the content you’ve already spent time creating and ensures that your digital displays are fully “on brand”.

Data and digital signage

Data on its own is just a pile of numbers. But pull it into a dashboard and you suddenly have meaningful content that can easily be shared on your digital signage screens. An app like Dash helps you to create real time dashboards for your business with charts, gauges and tables. Then you have Screenful for analyzing project management tools such as Trello and Jira and Klipfolio for web traffic, social media stats and more.

Web content and digital signage

If your website’s your biggest asset, add it to your digital signage screen with a simple click. You can also use Page Scroll app to automatically take your viewers up and down through a web page that’s longer than your display.

Images, video galleries and digital signage

One of our most used digital signage tools is the ability for organizations to repurpose image and video galleries into digital displays. Let’s start with images, where you can upload from your computer, Dropbox, Google Drive or OneDrive, create a content folder and choose the length they show for. This makes pulling the latest gallery from your team event, school trip or case study easy. Video can be uploaded natively or you can use YouTube or Vimeo to pull in particular playlists.

Get started today, add your best content to your digital signage screens using ScreenCloud.