What We Learned at Integrated Systems Europe 2023

It’s been just over a month since Integrated Systems Europe 2023, better known as ISE 2023. Put on by Sixteen:Nine, the conference is the world’s largest and leading annual AV and systems integration exhibition. This year, ScreenCloud was a proud finalist in the Digital Signage Awards for the Corporate & workplace category.

With this nomination under our belt, and a sponsorship of the Sixteen:Nine digital signage industry mixer, we knew we were at the epicenter of digital signage. In just a few days, here were the three things we took away from the event.

Our prediction: the digital signage industry is going to get more sophisticated.

After what we saw at ISE 2023, we believe that the industry is going to slowly but surely become more sophisticated and software focused.

The old way of digital signage included uploading assets, such as images and videos, and then scheduling as needed.

A word to describe the new system coming out of ISE 2023? Composable. Systems will be more personalized and a user will be able to make them fit their needs closer than ever before.

The content management system would utilize external data, scheduling would be based on specific features of a company rather than configurations of playlists, and it’ll all be more web-based. Remote device management is going to take a stronger role and we’ll be able to display data from various external sources.

The reason behind this software push is to lessen a screen’s downtime. Post-Covid-19, screens have become more important as they are able to transmit data without another human link. Therefore if a screen is blank, an increasingly serious problem arises as critical data is left unseen, which furthers the need for smarter signage systems.

The industry is still focusing on advertising, retail, and quick-service restaurants (QSR).

When people think of screens, they often arrive at screens that show menus or prices — in sum, screens that are customer-facing. This is no fault of the consumer and screens for customers are still useful in their own right; however, it’s time to think outside of the screen.

At ScreenCloud, we aim to enrich the portion of the digital signage industry that uses its screens to communicate within the workforce. When you take into account that 80% of the workforce is deskless, otherwise away from digital communication tools like Slack or even email, you see the space for screens in the workplace.

To solve these communication challenges, you need smart solutions, and smart solutions need even smarter screens. Consider screens for more than just showing the latest deal at a store and instead imagine them broadcasting data to motivate frontline employees or even simply filling in knowledge gaps for workers in and out of the office.

Even though some already have digital signage, implementing an internal comms strategy is still difficult.

What’s worse than not having screens at all?

Having screens that aren’t on.

We can speak on the benefits of digital signage until the screens turn blue, but that doesn’t change the fact that digital signage has to actually be utilized to be beneficial.

Across our company visits, we were surprised to find that one had signage that stayed blank. They had recognized the importance of signage but couldn’t allocate the time or energy into getting their information on screen.

We gather that since digital signage is usually composed of images and videos, people don’t assume dashboards can be shown. Yet they can, and something as simple as visualizing maintenance data would have a significant impact on a company's bottom line, especially with ScreenCloud’s system that automatically refreshes data.

Data updates, people and company news, safety announcements — all of these can be automated with digital signage, a company just needs the final push to actually showcase them. With just this simple technique, businesses are set to save both time and money.

Ultimately, it’s up to producers and clients to figure out what’s going on inside the company and which big problems our digital signage can tackle.

About ScreenCloud

ScreenCloud helps teams in 9,000+ organizations around the world communicate with those who matter most, using the screens on their walls and the content already in their systems.

ScreenCloud’s digital signage can inform employees on corporate information like social media feeds, data visualizations, emergency alerts, and live broadcasts – or even simply the news, sports scores and weather.

Sign up for a free demo and see how digital signage can work for you today.