30 Examples of Good Content for Digital Signage

At the heart of every great digital signage display is this: content. Make it look good and people will stop to look at it. Make it look bad or outdated, and chances are they won’t be looking at your screen again. 

But with the flexibility of scheduling and real-time editing in ScreenCloud, all you’ve got to worry about is what you want to show. So here are 30 good examples of digital signage content to inspire.

1. Social media dashboards and apps

Sometimes you don’t need to reinvent the wheel. You may already have great content that you can repurpose on your digital signage screens. 

The most obvious is social media. If you invest your efforts in social media, why not use this to bring your digital screens to life too? You can also utilize user-generated content. 

Showing social media feeds on your digital signs can help pair your online reputation with your offline one, building credibility and helping customers buy into your brand. 

Some of the apps you can use to share your social media feeds to screen include:

• Walls.io
• Instagram Gallery
• Facebook
• Follow us

2. Sponsorships mixed with social media content

We’ve already mentioned Walls.io and its usefulness. But did you know it can be used to showcase sponsored ads from brands you partner with as well? 

You can also use your screen space to display sponsored content from partner brands. On the one hand, you’d be recommending trusted services to your customers and viewers, but also, there’s a significant revenue potential.

Mix these within your usual content to add a bit of variety for viewers. 

Read more about how to monetize your digital signage here.

3. Images

ScreenCloud supports pretty much any image formats, including JPEG, PNG and GIF, so you can upload images from company workshops, events, product showcases - anything you like really. Create your own image showreel within a Playlist simply by uploading the images, setting the duration of each one and then leaving them to play.

You can also pull images from an app like Dropbox Gallery app, which makes uploading new image content even easier.

A great way to present multiple images in a more creative and engaging way is through photo collages. These collages can help tell a visual story, highlight moments from events, or showcase products in a clean, grid-style format that grabs attention and fills the screen with vibrant content.

4. Video content

Customers are 10 times more likely to observe dynamic digital signage content than static messages, which makes video the perfect content form; it’s also usually screen-ready in 16:9 format. Brands can also take inspiration from authentic UGC video examples, as they often resonate more strongly with audiences and bring a relatable, human touch to digital displays.

Video to share on digital signage could be a webinar, a new demo video, or a customer caught on screen talking about how great you are. Add to your screen playlist either by direct upload or through an app such as YouTube or Vimeo.

5. Your website

You can show your website (or any URL in fact) on a screen by simply adding it into the Links section on ScreenCloud Studio. This can then be added into a Playlist. 

6. Digital menu boards

Food is such a big part of our lives, it’s natural that we’re drawn to images, descriptions and menu boards showing it. Enter the digital menu board digital signage display.

This is one of the most important content displays you’ll create if you work in a restaurant, fast food chain or bar. It also works in an office cafeteria, an event setup or even as a fun noticeboard where you can swap menu items out for things you’re working on or fun descriptions of your team members. If you’re a franchise, this works especially well as you can change the price of an item across all screens and locations from one ScreenCloud login.

Learn more about how to drive sales with Digital Menu Boards here.

7. Current news and events

Most of us have a preferred news site or newspaper we turn to when we want to find out what’s going on in the world. That’s why we’ve created the Headline News app that covers many of the most popular news sites including CNN, BBC and Google.

Add a news app to your digital signage playlist and you’ll always be up to date with the latest headlines. Your customers will sip their coffee longer, your guests will loiter in your reception hall.

8. Industry specific news

As well as general news you can make your digital signage even more specific. The RSS feed app is the gateway to unlocking any content you like, from The New York TImes to your company blog to specialized news from your niche

9. General information

Most content marketing decays over time. But apps that show you weather, stocks and currency in real time do not.

We’ve found these three apps to be particularly useful, as they appeal to almost all audiences.

This type of content works well as ‘filler’ content in between video, ads and social media displays to stop your viewers from getting digital-overload.

10. Quick notices

If you need to create a quick notice, perhaps detailing a room change or a meeting time, there are a wealth of apps to make that happen.

Like Noticeboard - an app that can be found in the ScreenCloud App Store. It allows you to create a quick and easy display in seconds, and also allows for real-time edits.

11. Customer quotes

Try all you like, but the most powerful marketing doesn’t come from your expensive campaigns; it comes from your customers. 

Add your reviews from sites like TripAdvisor and Yelp on your screen and share them with other customers. This is great for enhancing sales, and also customer engagement. 

12. Sales dashboards

Data-driven companies are more likely to succeed because they can easily see the areas that need attention. But most of the time this business-critical data is siloed and not seen by the teams that can make an immediate impact. 

Data dashboards can change all that. You can handpick which data to show, and which screens to display them, so that might mean displaying a digital sales board to your sales team, and a communications dashboard to your internal comms team. 

13. Slack chats

Slack is a communications hub for most startups, which is why it should be a big part of your digital signage. Use our Slack app to share messages with your entire team, whether or not they are at their desks (this is very helpful for deskless workers.)

You can add as many Slack rooms as you like to your display, so there are no limits to how you can communicate.

14. Sales posters

Digital signage is a great canvas for all of your sales, small or large. Share real-time sales messages, promote offers and encourage customers to buy when the price is right. These can be easily created in our Canvas app. 

15. Building directories

How much time do you think your reception staff spend directing people to the right floor or meeting room? We love using the building directory app to share details of where everything is through our digital signage screens. 

The best part? If a room changes, you can update the screen easily unlike your static signs. Here are some amazing benefits of wayfinding in retail. 

16. Advertising digital signage displays

As well as advertising your own content, digital signage is a great method for selling advertising space within your building or store. Simple Playlist setup means you can schedule specific advertising slots, upload sponsored content between your own notices, or have dedicated days or areas where only advertising is shown.

17. Live travel information

If travel is essential to your customers or employees, then sharing a live travel information board is a great use of your digital signage. With our Transport app, you can display up to the minute travel details on buses, trains and trams for your local area. 

Adding a dedicated screen to travel information in your office by the exit is also a great addition to your internal comms and employee engagement strategy.

18. User generated content

User generated content is a goldmine of free marketing material. This could be reviews, social media feeds or customer quotes. Tools like Walls.io and Taggbox can help pull UGC from social media platforms while giving you moderation controls and the ability to only show posts with certain hashtags or mentions. 

19. Real time promotions

The benefit of digital signage over static signage or printed pamphlets is that it can be updated in real-time and pushed out instantly. This gives you the power to update signs with last-minute offers or promotions on items that are low in stock. 

20. In-store promotions

Digital signage can be used in retail to show-off in-store promotions and increase the number of customers who take up offers as soon as they're available. Couple posters with reviews, user-generated social media content and ads to really drive your brand home. 

21. Inspirational quotes

Who doesn’t love an inspirational quote? Using digital signage to share quotes works in almost any scenario. You could display inspirational quotes from your founders, or condense the company’s current goals into a few lines and keep everyone aligned.

If you need some ideas, check out our list of workplace safety quotes.

22. Sermon notices

In churches, sermon timetables, sermon quotes and hymns are both ways you could use digital signage to attract and retain more members to your sessions.

You can also use your screens to display worship song lyrics, unobtrusive announcements, or even bible verses.

You can find more church signage ideas and tips here.

23. Leaderboards

Leaderboards can add a level of gamification and competition to the workplace, giving people an extra reason to push. Use your digital screens to show off this leaderboard and add an additional layer to your customer/employee experience. 

You can create it easily using Google Slides, or for something more automated, check out a tool like Bonusly.

24. Competitions

In the same way you might use your digital signage to share leaderboards, you could also entice employees or customers in with competitions. Promoting giveaways or asking them to submit something (like an Instagram image) for the chance to win, is a great use of your digital screens. 

Create a poster using Canvas and add a QR code to link through to a competition landing page. 

25. Safety and emergency notices

Screens are great for all of the good stuff we like to put out into the world, but they’re also a good vehicle when you need to make an emergency notice that needs to reach a lot of people.

For (planned) fire drills, you can schedule the alert to pop up on your screens, use our Emergency Alerts app, or have a template ready to push live should you need to display it at the moment. 

Read more about digital signage for emergency alerts.

26. Meeting room signs

Meeting room mix-ups waste time and frustrate everyone. So why not use your digital signage to clear things up?  Use meeting room digital signage to display which rooms are booked, what’s available, and what’s coming up next right outside each meeting space.

Your team members can walk up and instantly see whether the room is free or taken. And if you're using interactive displays, they can even book the room on the spot.

Read more: The guide to digital meeting room signage.

27. Employee profiles

Companies with fast growth will know the pain of getting to know employees, when there seems to be more new people arriving faster than you can say “All hands”. It’s why the Meet the Team app is a fast and easy way to upload employees, old or new, and show them off, whether as a get-to-know-you or as an employee of the month honor.

28. Showcases of work

If you work in an art gallery or somewhere you want to show off work, then digital signage is a great way to showcase photos, videos or actual designs of something special you’ve been working on.

You can use a wide range of apps, including many of the ones we mentioned already, to create beautiful slideshows and display video on your screens.  

29. Internal communications

Of course digital signage can always be used to create a pretty picture, but when it’s seriously useful, that’s when it makes the biggest difference. Digital signage is increasingly being used to facilitate and improve internal communication strategies. From sharing company notices, to key information and reinforcing health and safety training messages, so that they’re always seen.  

30. Create a TV slideshow

Got photos, updates, or product visuals to share? A simple slideshow is still one of the best ways to turn a screen into something eye-catching and useful. Whether you're displaying onboarding info on your lobby digital signage or images from your latest campaign, slideshows let you control the message and keep it moving.

You can build one using ScreenCloud Studio, upload a PowerPoint or Google Slides file, or just string together images and short videos. Want to make edits on the fly? Use tools like Google Slides or Dropbox and update your content without touching the TV itself.

Pro tip: keep each slide short, bold, and visual — people will only glance at the screen for a few seconds.

Learn how to create a slideshow on TV using ScreenCloud.

Get started

Now that you have so many ideas about how to create content and how easy it is to get it up on your screen it’s time to get started. Try ScreenCloud for free for 14 days and bring your digital signage screens to life.