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You’re an HR leader set on adding employee-facing screens to your internal communications channel mix… great! Here’s how to build a business case for IT, and position your chosen digital signage solution as one that meets the needs of both departments.
As an HR or communications leader, you understand deeply the role technology plays in keeping your workforce connected – and how building connections can help companies withstand, and possibly even thrive, in tough economic times.
As much of the world looks to be heading into a recession, and everyone and their dog is “doing more with less”; HR tech solutions that improve engagement, productivity and retention, and integrate with your existing tech stack while maximizing its value, make good business sense.
Digital signage, when leveraged for internal communication and improving employee experience, ticks these boxes (and more). Yet, the budget – even for cloud-based, SaaS providers like ScreenCloud – often sits with IT.
Securing IT buy-in for implementing a digital signage solution can be challenging. IT professionals’ pain points and priorities differ from HR’s, and it’s important to ‘speak their language’ when selling the benefits of digital signage, or convincing your IT team to switch to a new provider.
In this blog, we'll help you build a strong business case for digital signage and present it to IT in a way that showcases how it meets the common goals of both departments.
Showcase how the solution can deliver targeted, timely, and relevant information and content to employees at scale; and why better internal communication is important.
Organizations with engaged employees report 81% less absenteeism, 43% less turnover, 28% less theft, and 64% fewer safety incidents. Gallup.
Digital signage is an effective tool to not only improve employee communication; but drive return-on-investment business-wide.
When requesting approval for procurement, start by explaining how digital signage can:
Be sure to provide real-life examples and success stories from other organizations in your industry that have adopted digital signage. For example:
Read BASF’s Customer Success Story
Read Choate Construction’s Customer Success Story
Read Anaplan Customer Success Story
Building the digital workplace of the future is on most enterprise IT leaders’ to-do lists – especially post-pandemic. So why are many enterprise organizations still relying on mass emails, noticeboards and word-of-mouth for functional communication?
Displaying comms and content on screens supports digitization initiatives like going paperless, and, more importantly; bridges the gap between knowledge and deskless or frontline workers by providing them with comparable DEXs. (The latter group often lacks access to company email accounts or personal digital devices on the job.)
Investing in digital signage accelerates digital transformation, which can be defined as a combination of procuring the right technology as well as adopting the right mindset at leadership level – a mindset that goes beyond an adapt-to-survive reactivity.
Third-party cybersecurity risk remains a major concern for IT teams, who will be rightly worried about the security and data privacy credentials of any new technology introduced into the organization.
It's essential to demonstrate that your chosen digital signage vendor takes security just as seriously as they do. We recommend addressing the following topics:
By providing this information proactively, you can alleviate IT's concerns and showcase your digital signage solution as a secure option for your organization.
ScreenCloud’s SOC 2, Type 2 compliant digital signage software provides enterprise-grade security; so IT can approve use for multiple business units with confidence.
View ScreenCloud's Security Hub
One of the main concerns IT departments have when it comes to new digital signage solutions is the amount of time and resources required for maintenance and support. They don’t want to own content creation or have to troubleshoot and fix the smallest of things; and fair enough!
To tackle this issue, highlight the following aspects of your chosen digital signage platform:
By emphasizing these features, you can show IT that your digital signage solution is easy to use and will not create additional workload or tickets for their team.
Read 10 must-have features for enterprise-grade digital signage
Your IT team will likely be interested in tech stack consolidation, and how your digital signage solution can integrate with existing systems and applications. Present the integrations offered by your digital signage vendor and explain how they can streamline workflows and improve efficiency.
Some popular integrations to mention include:
Furthermore; so IT can make your chosen digital signage solution truly their own; discuss the availability of APIs and the configurability and extensibility of the digital signage platform.
This will give your IT team peace of mind that the solution can be customized to fit their tech stack and workflows, and the organization’s use case.
View ScreenCloud’s integrations
View ScreenCloud’s AppStore
Introduction to ScreenCloud’s API
There’s nothing worse than broken, black or blue screens. ScreenCloud’s Service Level Agreement (SLA) includes a 99.99% uptime guarantee.
IT teams also need to know that they’re not alone when dealing with any issues with the screen network. ScreenCloud provides 24/5 professional support in every timezone, a dedicated Customer Success Manager for enterprise customers, and higher-touch support – everything from training to content strategy.
View ScreenCloud Professional Services
One of the main benefits of choosing a SaaS provider like ScreenCloud versus on-premise digital signage is speed of deployment. According to Apptio, 92% of IT leaders prefer the Cloud to on-prem.
The benefits are many and varied: organizations save money and reduce CAPEX by avoiding the cost of buying and maintaining servers. There’s no need to worry about downtime because your data always gets backed up. You’re able to scale up and down as required – fast. Finally, teams can access and manage content from any device at any time.
Hardware-agnosticism is also something to look out for. Software that works with any hardware – for digital signage, that means screens, TVs or monitors and media players – is preferred by IT.
ScreenCloud offers ‘software-first digital signage for any hardware’. Work with what you’ve got, or select from a wide range of professional and consumer-grade options dependent on your use case.
ScreenCloud is also operating system-agnostic. Your IT team can run ScreenCloud on any OS, but for larger or complex deployments, we recommend our proprietary ScreenCloud OS.
Dubbed ‘the missing operating system for screens’, it comes with the enterprise-grade security features and performance IT leaders expect, at a highly competitive price point.
Are you ready to improve employee engagement with ‘screens that communicate’?
ScreenCloud helps teams in 9,000+ organizations around the world communicate with those who matter most, using the screens on their walls and the content in their systems.
ScreenCloud’s digital signage can inform employees on corporate information like social media feeds, data visualizations, emergency alerts, and live broadcasts – or even simply the news, sports and weather.
Sign up for a free demo and see what your organization can achieve with digital signage.
Connect your first screen today with our 14-day free trial