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If you’re reading this blog, chances are you’re already aware of the power of digital signage and how it can impact buyer decisions. And while digital signage is still relatively new, with plenty of stores still using good ol’ paper, there are a whole bunch of reasons why your business should embrace digital signage.
With that in mind, we’re digging into the many digital signage benefits for retail and how simple it is to set up a digital signage system.
1. Drive traffic in
If we’re starting at the beginning, then one major benefit of retail digital signage is its ability to drive more customers into your store. Originally, it was only your odd Hollister or Nike flagship store that employed the power of digital window displays. Now, it’s almost everyone.
Our screen-obsessed world has been a big help. We’re naturally drawn to screens, and they catch our attention. Statistics show that 8/10 customers have entered a store because of a digital sign catching their interest. That’s a huge amount of shoppers who otherwise, may have walked right on by.
Retail digital signage is one of the fastest growing areas adopting digital displays. So to stay ahead of the competition and increase foot traffic in your retail environment, harness the benefits of digital signage before your competition does.
2. Increase purchasing decisions
Next to almost any bank of tills you have a selection of items just waiting to catch your eye. In grocery stores, it’s candy bars and gum. In clothing stores, it’s often low ticket items like socks, hair ties or umbrellas.
These are primarily impulse buys, a “Sure, I’ll have one” moment at the checkout.
Yet, studies show that serving relevant information close to the point of purchase can also increase purchasing decisions. This is a great case for having digital screens or video walls set up throughout your retail store.
A cleverly placed screen next to your sweaters, showing relevant information about where the material is from, how it’s ethically sourced, what it feels like to wear and so on could make the difference between one purchase or two.
In fact, the customer experience is one of the most important benefits of digital signage, with access to additional information one of the main reasons to embrace a digital signage solution in store.
With digital signage, you can easily add social media to your store’s displays. Which leads us onto...
3. Repurpose social media content
In retail, social media is a huge way to influence and entice shoppers. But it isn’t always easy. Creating effective social media content, rolling it out and getting people to “like” it can be difficult.
With retail digital signage, it’s simple to repurpose social media content, or user generated content (UGC), and get it in front of your audience without other distractions.
This gives you the power to filter out competitors' posts in your niche; highlighting user generated content to those window shoppers, and maybe even attract customers to try your product.
In addition, 44% of shoppers also admit to social media increasing purchasing decisions.
Another method is to highlight customer satisfaction on other platforms such as TrustPilot or Google reviews. Social proof can be a powerful tool to convert more customers.
4. Provide entertainment
According to a study by Urban Land Institute, 50% of millennial men and 70% of millennial women consider shopping a form of entertainment and something to share with friends and family.
Digital signs are an obvious form of entertainment where you can share everything from your social media to news, videos and advertising. This trend, also known as narrowcasting, feeds into the retailtainment trend and allows you to extend your brand throughout the store.
Digital signage doesn’t have to be boring either. You can have fun with customers, jump on real time marketing trends, use it for retail launches, share your brand story and more.
Using ScreenCloud for managing your digital signage solutions gives you access to many easy to use tools, from streaming to app integrations and more. This means you can create more dynamic and engaging content, promote products that may not otherwise get attention, or draw attention to other features in store.
When it’s easy to add content, it’s easy to think and test new ways to entertain your customers using your retail digital signage.
5. Increase digital presence
Retail brands invest heavily in their online digital presence but what about their in-store digital presence? In fact its easier than ever to have a cohesive brand between both your online presence and your bricks and mortar store.
Digital signage joins up the digital presence happening online, throughout social media and brings it into the physical environment.
Leverage the power of digital signage in your physical store to:
- Add user generated or dynamic content to your static displays
- Display videos from your YouTube channel
- Display QR codes for loyalty points, newsletter subscriptions or unique online offers that might get missed in-store
- Promote upcoming special offers, sales or in-store events
- Educate customers about a worthy cause
Whether this is simple tablet sized screens next to specific products, video walls throughout the store, or even digital kiosks for searching your catalogue, there is plenty of opportunity with digital signage for retail.
6. Gain more sales
Digital signs are great big beacons that help tell your customers what to do and where to go. This helps increase sales as customers feel confident in their shopping decisions; the digital screen told them to, after all.
Digital signage in retail can be used to direct customers to specific products, upsell items, provide wayfinding to toilets or help points and even give emergency information. This reduces staff costs and places shoppers in charge of their own experience.
DynamicQR codes created using a Dynamic QR Code Generator can also be added to digital screens and by linking them to online engagement and purchase opportunities, customers are provided with the omnichannel experience they value.
What’s more, is that digital signs can be updated in seconds. This is the type of thing that makes the visual merchandising team very happy. When it’s easy to change the signage around your store, you can change the physical set up as often as you like.
7. Make products more available
An Accenture study found that 92% of shoppers surveyed said real time product availability would influence where they shop. Digital screens are a great way to catalog items and respond to peaks and troughs of specific products.
Raining? Update your electronic display to highlight your rainwear products.
Sudden heat wave? Use your digital display to show that you still have an abundance of summer wear available.
You can even do a countdown on the number of exclusive products you have left which is a great way to increase demand while in the moment.
8. Improve internal communications
Last but not least, you can also use digital signage to improve internal communications with staff.
When you hand out a new health and safety manual how many staff members actually read it? They might sign the paper, sure. But the important information that’s going to keep them (and others) safe often gets missed.
With digital screens, you can easily repeat this information in key areas such as employee break rooms, staff areas, store rooms and more. This gives employees multiple reference points and the chance to absorb ambient content in a more relaxed setting.
Repetition increases the ability to retain information, and a quick video on a digital screen is far more approachable than a printed leaflet or shouty email. The rapid-fire pace of digital signage also means your staff members aren’t faced with out of date signs or notices pinned to the staff board.
When they know that they’re only served relevant, timely information, they become much more receptive to it.
Using ScreenCloud for your digital signage software
Get started with ScreenCloud for retail digital signage.
ScreenCloud is the retail signage software of choice for thousands of brands across the world. From digital menu boards to interactive screens, ScreenCloud can be set up in minutes using readily available display screens and consumer equipment.
Connect your digital screens and run the ScreenCloud content management system to change the game in your retail business.
Make your retail store shine with digital signage. Start our 14-day free trial today.