With the start of the holiday season, brands & businesses have begun their search for any game-changers that will boost their revenue and sales. Making the best use of digital screens with social media walls at the center of this strategy could be the biggest game-changer for brands at this time of year.
Read on to understand how the combination of digital signage and social media walls will benefit your business along with ideas that will help you bring the best out of your digital screens this holiday season.
Top Digital Signage Content Ideas For Holiday Marketing
Here are some sure-fire digital signage content ideas to help you scale up your holiday marketing efforts like never before.
Showcase Your Holiday Hashtag Contest
Holiday hashtag contests are a great way to boost user engagement. By showcasing them on digital screens through the social wall, you can catalyze user engagement.
Organize a contest around your brand's hashtag and make it viral on social media platforms to make people participate. This process would generate a large amount of user-generated content around your holiday hashtag contest that can be displayed on social media walls.
The best part about showcasing user-generated content through social media walls is that it creates a bandwagon effect to encourage even more user-generated content. After witnessing the hype around the hashtag contest, more people will be motivated to participate.
Highlight Your Holiday Offers & Discounts
The holiday season most likely means gifts and presents; brands and businesses are aware of this, which is why they offer discounts and special offers during the coming months.
But offering them and bringing them into customers' eyes are two different things. That is where social media walls can be beneficial.
You can display your brand's holiday offers and discounts through social media walls, bringing them to the notice of your customers and boosting your holiday sales and revenue.
Highlighting them with special texts, banners and images will make the task easier for you.
Make Your Screens Interactive With QR Codes
Digital screens are very engaging and great at grabbing people's attention. Audience engagement can be kickstarted by adding a QR code to your social media wall. There are many ways for users to engage with your social media wall through QR codes, such as post uploads, sharing reviews and feedback, making payments, and so on.
Businesses can use QR codes to direct customers to their official website, contact information, phone numbers, marketing offers, and other useful information.
Add To The Ambiance With A Holiday-themed Slideshow
The social media wall is a great tool to boost brand awareness, authenticity, reliability, sales & revenue. However, you can add a festive touch through a holiday-themed slideshow.
While creating something for your audience, you want to maximize creativity and efficiency in your message. A holiday-themed slideshow is an ideal stop for you.
The festive slideshow can be in the form of images, videos, HTML, GIFs, etc., scheduled for days or even months.
You can add banners, positive quotes, and countdown timers to their holiday-themed slideshow to improve the ambience, which is crucial in attracting, engaging and converting visitors.
Entice The Audience With Holiday Countdowns
Businesses can cash in on the holiday excitement and make significant returns on their holiday discounts using holiday countdowns since customers are always on the lookout and expecting holiday deals and discounts.
Holiday countdowns around your special offers can keep customers hooked until you drop the offer.
A countdown timer's main purpose is to create a sense of urgency and give the impression that "time is running out."
It can pique people's interest and keep them coming back for more. Holiday countdowns are a reliable way to compel shoppers to make quicker decisions that frequently favour you.
Increase Brand Visibility With Branded Content
Brand awareness can range from encountering a brand's product to knowing and remembering a brand by name. Every brand wants to achieve the latter part.
The more people know about a brand, the better it is for their sales and revenue. Displaying your branded content through social media walls is a great way to boost your brand visibility.
If your brand is relatively new, then you can collaborate with influencers to create a launchpad to boost your brand awareness.
Influencer marketing can reach a large audience. This is especially common for e-commerce companies that work with influencers to share and promote their products.
The branded content created through influencer marketing and your social media pages can therefore be displayed on social media walls to help customers to remember your brand.
Showcase Holiday-themed Employee Generated Content
Your employees are just like your users. Employee-generated content is similar to user-generated content and can be displayed on social media walls to boost brand awareness, visibility, trust and much more.
People trust their peers more than they trust a faceless brand. Other than user-generated content, employee-generated content provides a face to the brand on which audiences can rely.
The holiday-themed employee-generated content is genuine and would show the fun behind-the-scenes activities employees would have while working for the users.
This would create a rapport between your employees and the users, boosting the connection between your brand and your customers.
Digital Signage x Social Walls: Repurposing Online Content For Offline Marketing
Social walls on digital signage make repurposing online content for offline marketing extremely effective. It ensures that you receive good ROI from your content creation efforts.
With this in mind, Taggbox and ScreenCloud joined forces to boost online and offline marketing.
ScreenCloud is a digital signage solution helping brands showcase high-end content on digital screens to boost sales & marketing objectives alongside employee productivity and engagement.
Taggbox Display, on the other hand, is undoubtedly the best social media wall platform that helps you aggregate, curate and showcase your social media content across multiple audience touchpoints expanding the reach and increasing the profits it generates.
Repurposing content across multiple business platforms boosts the content’s reach, bringing in new audiences that would enhance brand visibility, awareness, engagement and sales.
The benefits that repurposing content brings are exponential with brands getting real value for their content and its lifespan.
The holiday season is a great time to boost sales and increase business conversions. With brands and businesses searching for ways to do this effectively, social media walls on digital screens can turn a lucrative corner for them.