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Playbooks

5 Benefits of Digital Signage for Deskless Workers

83% of deskless workers don’t have a corporate email address, leaving them at a disadvantage compared to their desk-based colleagues. Balance things out with digital signage.

October  2021

Finding effective ways to communicate with employees has always been difficult. From communicating with a global workforce to simply updating your digital transformation comms strategy, internal communications for deskless workers is often overlooked.  

The importance of transparent and relevant communication cannot be stressed enough. Internal communication is essential for a positive company culture, especially if that company is spread out over various sites with a mix of office-based and deskless workers. 

So here are five reasons why we think digital signage is the best solution for communicating effectively with your deskless workforce. 

1. Help employees feel connected and motivated

Digital signage can fill the communication gap between deskless workers and their company. From showing birthday announcements to safety protocols and company news, digital signage can be a hugely effective tool for engaging deskless workers with dynamic and relevant internal communications.  

For example, ScreenCloud Engage is a cultural tool that encourages your employees to share photos and captions directly from their smartphones to your digital signage screens. This is a great tool for connecting employees across locations; it’s a bit like your own internal social media platform.

2. Support on-the-job learning

Encouraging shared knowledge, and stimulating conversations from showing content like data dashboards, can help more junior employees to pick up skills on the go – and, participate in more complex decision making. It can also help foster a data-driven work culture. This works particularly well in deskless industries such as manufacturing.  

Unsurfacing relevant and job-specific information helps promote learning tools and internal opportunities too; use ScreenCloud Broadcast to live stream problem-solving or “how-to” examples, or create branded posters using Canvas to show common FAQs and job-specific information. 

3. Empower deskless employees for success

Transparency of information from HQ can also help align deskless employees with the wider business’ aims and objectives. By passing down this information, it can help employees make informed decisions while also feeling more connected to the business overall. 

Creating specific Playlists can help organize these messages to make sure that they are shown to the right people at the right time. Organizing these at both a corporate and local level – like global chemical manufacturer BASF – helps keep content fresh and relevant. 

4. Enhance safety and compliance protocols

Apps like Canvas allow you to quickly create on-brand content for your digital signage screens. Safety and compliance notices can be made into screen-ready posters and inserted into your daily Playlist to ensure it gets seen by everyone.

Once saved, it’s easy to refresh and edit content to show instantly on your digital signage screens without having to download and reupload files – perfect for emergency notifications. 

5. Create an equal working environment

It is said that less than 1% of enterprise software spend is awarded to deskless workers. This creates an unequal balance in the way that information is shared from a business to their desk-bound and deskless employees – and this can put deskless workers at a disadvantage. 

As we note in this blog on deskless workers, 74% of office-based workers feel that they’re missing out on important information at work; that’s even with a corporate email address and instant messaging tools like Slack and Microsoft Teams. 

By deploying an internal communications digital signage strategy specifically aimed at the deskless workforce experience, this can help combat the low retention rates linked to poor performance and unhappiness at work. 

Connect your business with ScreenCloud

ScreenCloud’s cloud-based digital signage software has been specifically designed to make internal communications easier and more effective. Request a demo or sign up for a free trial to see how we can better your connection with your deskless workers. 

Alice Gardner, Content Manager

Alice is ScreenCloud's resident wordsmith, based in the London hub. When she's not writing about digital signage you'll either find her in Greenwich Park, one of Greenwich's many pubs or talking about how great Greenwich is. 

Playbooks

5 Benefits of Digital Signage for Deskless Workers

83% of deskless workers don’t have a corporate email address, leaving them at a disadvantage compared to their desk-based colleagues. Balance things out with digital signage.

October  2021

Finding effective ways to communicate with employees has always been difficult. From communicating with a global workforce to simply updating your digital transformation comms strategy, internal communications for deskless workers is often overlooked.  

The importance of transparent and relevant communication cannot be stressed enough. Internal communication is essential for a positive company culture, especially if that company is spread out over various sites with a mix of office-based and deskless workers. 

So here are five reasons why we think digital signage is the best solution for communicating effectively with your deskless workforce. 

1. Help employees feel connected and motivated

Digital signage can fill the communication gap between deskless workers and their company. From showing birthday announcements to safety protocols and company news, digital signage can be a hugely effective tool for engaging deskless workers with dynamic and relevant internal communications.  

For example, ScreenCloud Engage is a cultural tool that encourages your employees to share photos and captions directly from their smartphones to your digital signage screens. This is a great tool for connecting employees across locations; it’s a bit like your own internal social media platform.

2. Support on-the-job learning

Encouraging shared knowledge, and stimulating conversations from showing content like data dashboards, can help more junior employees to pick up skills on the go – and, participate in more complex decision making. It can also help foster a data-driven work culture. This works particularly well in deskless industries such as manufacturing.  

Unsurfacing relevant and job-specific information helps promote learning tools and internal opportunities too; use ScreenCloud Broadcast to live stream problem-solving or “how-to” examples, or create branded posters using Canvas to show common FAQs and job-specific information. 

3. Empower deskless employees for success

Transparency of information from HQ can also help align deskless employees with the wider business’ aims and objectives. By passing down this information, it can help employees make informed decisions while also feeling more connected to the business overall. 

Creating specific Playlists can help organize these messages to make sure that they are shown to the right people at the right time. Organizing these at both a corporate and local level – like global chemical manufacturer BASF – helps keep content fresh and relevant. 

4. Enhance safety and compliance protocols

Apps like Canvas allow you to quickly create on-brand content for your digital signage screens. Safety and compliance notices can be made into screen-ready posters and inserted into your daily Playlist to ensure it gets seen by everyone.

Once saved, it’s easy to refresh and edit content to show instantly on your digital signage screens without having to download and reupload files – perfect for emergency notifications. 

5. Create an equal working environment

It is said that less than 1% of enterprise software spend is awarded to deskless workers. This creates an unequal balance in the way that information is shared from a business to their desk-bound and deskless employees – and this can put deskless workers at a disadvantage. 

As we note in this blog on deskless workers, 74% of office-based workers feel that they’re missing out on important information at work; that’s even with a corporate email address and instant messaging tools like Slack and Microsoft Teams. 

By deploying an internal communications digital signage strategy specifically aimed at the deskless workforce experience, this can help combat the low retention rates linked to poor performance and unhappiness at work. 

Connect your business with ScreenCloud

ScreenCloud’s cloud-based digital signage software has been specifically designed to make internal communications easier and more effective. Request a demo or sign up for a free trial to see how we can better your connection with your deskless workers. 

Alice Gardner, Content Manager

Alice is ScreenCloud's resident wordsmith, based in the London hub. When she's not writing about digital signage you'll either find her in Greenwich Park, one of Greenwich's many pubs or talking about how great Greenwich is. 

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