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How HR Can Cultivate a Positive Company Culture (with Digital Signage)

A positive work environment extends out of positive company values that are lived day-to-day as company culture. Whether and how that happens rests squarely on the shoulders of HR and management teams. To consistently cultivate and maintain that positive work culture, the right strategy and tactics must reliably engage employees in the right ways.

May  2022

ScreenCloud Post

According to Deloitte, 94% of execs and 88% of employees feel that a positive working culture contributes to the company’s success - and 2022 Culture stats have confirmed that strong cultures increase revenue by four times.

While a company’s culture reflects its values, priorities and behaviors – it also becomes an important deciding factor among 81% of workers that apply for jobs. Conversely, it also impacts employees' decision of staying with a company as  toxic work environments can result in more than half of employees (58%) leaving companies for greener pastures.

Evidently, the efforts in nurturing company cultures nowadays go a lot deeper than the standard ol’ pizza parties and nap pods.

Aligning company culture and priorities for a positive employee experience

Employees want to have flexibility, a voice, and be heard when they raise their concerns – and also be given the opportunity to grow and develop in their careers.

It might sound like a mouthful of demands, but keeping employees, who are the driving force behind a company, happy – does come with its own set of benefits in the workplace:

  • Increases employee retention
  • Happy employees are healthy employees
  • Boosts creativity, productivity and collaboration
  • More company revenue (it’s worth mentioning again)

So, it’s important that HR teams adjust their company’s internal strategies and keep up with the latest tech to accommodate the priorities of their modern workforce – which will ergo create a positive work environment.

Here we’ll share some concepts that can be incorporated (if not already) into the company’s strategy, but also how digital signage solutions can be leveraged to create a positive working environment.

Clear and honest lines of communication

According to a study from Speakap, the top 3 attributes of a strong working culture are trust and integrity, joined by respect and fairness, and teamwork.

One of these attributes, employee trust, has become an important element to improve employees’ experience – which has made transparency in the workplace equally essential.

HR teams and management must enforce an open line of communication and explain the purpose behind the company’s values, objectives, and expectations.

This will create an alignment of priorities between companies and their employees, while also developing trusting and engaging relationships.

By using digital signage as a communication platform, companies can provide centralized messaging around current initiatives and welcome feedback from employees via integrated chat channels.  

Employee-to-employee engagement

With remote, hybrid and deskless work, employees can often work in silos which means that keeping employees connected and engaged can be challenging without the right communication tools and technology.  

Participation in fun team activities no longer needs to be limited by employees that are physically in the office – with digital signage, companies can reach widespread teams and even include other offices in live events; or alternatively, deskless employees can share engaging content on integrated app channels while on the move.

Employees won’t only feel included but will be able to expand their network and build relationships in and (technically) out of the workplace.

Create a consciously safe and fun workspace

The physical state of a work environment is just as important as the emotional state of an employee. 

So, ensuring that employees’ work environment is enjoyable and that they’ve got the needed resources available, will help boost morale and productivity. And to assure the safety of employees, digital signage can help to remind employees of safety protocols and exercises in the workplace. 

But, it doesn’t need to be all work and no play - displaying entertaining YouTube video content or News channels, can keep employees engaged throughout the day and also keep their creativity going. 

Equal opportunities for career advancements and learning development

Research has shown that 27% of global employees feel connected to a company’s culture when ongoing job guidance and support are provided.

This once again proves that growth and development is a critical component in employee retention when they are afforded the opportunity to advance their careers within the company.

Thus, by providing equal learning and growth opportunities through ongoing training in the workplace, productivity will increase as employees will feel recognized and valued. 

Gone are the days of outdated training methods and materials - with digital signage, HR teams can display bite-sized training pieces throughout the day to keep deskless and even deskbound employees engaged and stimulated.

Seamless technology to elevate the work culture

ScreenCloud’s digital signage solutions can help your company create a fun, positive, yet safe workspace for employees. Contact ScreenCloud to find out how they can affordably elevate your workplace culture

 SC Gradient

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